PayPal Holdings, Inc. (PYPL) operating KPIs
PYPLNasdaqServices-Business Services, NECFiscal year ends December 31
Financials through Q2 FY2026, quarter ended Jun 30, 2026Last filing: 10-Q on Oct 27, 2026Score 17/3042% below fair value
$57.01+0.06 (+0.11%)
Close on Oct 30, 2026Market cap $48.77BP/E 10.8Yield 0.25%
PayPal sales & marketing — GAAP ($M) ($M)
Annual figures from PayPal's filings and investor materials
Latest, FY25
2,283
Period ended Dec 31, 2025
Change on a year earlier
+14.1%
2,001 in FY24
History
10 years
Since FY16
Sources
8
Documents cited below
Annual history
Hover a value to see the sentence it was read from; calculated values show their formula
| Period | Ended | Sales & marketing — GAAP ($M) ($M) | Year on year | Source |
|---|---|---|---|---|
| FY25 | Dec 31, 2025 | 2,283 | +14.1% | PayPal 10-K FY2025 (0001633917-26-000024) ↗ |
| FY24 | Dec 31, 2024 | 2,001 | +10.6% | PayPal 10-K FY2025 (0001633917-26-000024) ↗ |
| FY23 | Dec 31, 2023 | 1,809 | -19.8% | PayPal 10-K FY2025 (0001633917-26-000024) ↗ |
| FY22 | Dec 31, 2022 | 2,257 | -7.7% | PayPal 10-K FY2024 (0001633917-25-000019) ↗ |
| FY21 | Dec 31, 2021 | 2,445 | +31.4% | PayPal 10-K FY2023 (0001633917-24-000024) ↗ |
| FY20 | Dec 31, 2020 | 1,861 | +32.8% | PayPal 10-K FY2022 (0001633917-23-000033) ↗ |
| FY19 | Dec 31, 2019 | 1,401 | +6.6% | PayPal 10-K FY2021 (0001633917-22-000027) ↗ |
| FY18 | Dec 31, 2018 | 1,314 | +15.1% | PayPal 10-K FY2020 (0001633917-21-000018) ↗ |
| FY17 | Dec 31, 2017 | 1,142 | +17.9% | PayPal 10-K FY2019 (0001633917-20-000028) ↗ |
| FY16 | Dec 31, 2016 | 969 | – | PayPal 10-K FY2018 (0001633917-19-000043) ↗ |
Breakdown
What makes up sales & marketing — gaap ($m)
Cite this data
StockData. (2026). PayPal Sales & marketing — GAAP ($M) ($M), annual FY16–FY25 [Data set]. Compiled from PayPal SEC filings and investor materials. https://stockdatahq.com/stocks/pypl/kpis/gaap_sales_mktg
See every metric in the PayPal KPI table. Data updated Oct 31, 2026.