Philip Morris International Inc. (PM) operating KPIs
PMNYSECigarettesFiscal year ends December 31
Financials through Q2 FY2026, quarter ended Jun 30, 2026Last filing: 10-Q on Oct 23, 2026Score 13/3053% above fair value
$208.79+0.29 (+0.14%)
Close on Oct 30, 2026Market cap $325.42BP/E 30.0Yield 2.70%
Philip Morris International estimated Oral Smoke-Free (ZYN / Snus) Adult Users (millions) (M)
Annual figures from Philip Morris International's filings and investor materials
Latest, FY2025
6.90
Period ended Dec 31, 2025
Change on a year earlier
+23.2%
5.60 in FY2024
History
3 years
Since FY2023
Sources
3
Documents cited below
Annual history
Hover a value to see the sentence it was read from; calculated values show their formula
| Period | Ended | Estimated Oral Smoke-Free (ZYN / Snus) Adult Users (millions) (M) | Year on year | Source |
|---|---|---|---|---|
| FY2025 | Dec 31, 2025 | 6.90 | +23.2% | PMI Form 8-K (Recast Historical Schedules / Investor Presentation), filed 2026-02-18 ↗ |
| FY2024 | Dec 31, 2024 | 5.60 | +30.2% | PMI Earnings Release (Form 8-K EX-99.1), filed 2025-02-06 ↗ |
| FY2023 | Dec 31, 2023 | 4.30 | – | PMI Earnings Release (Form 8-K EX-99.1), filed 2024-02-08 ↗ |
Cite this data
StockData. (2026). Philip Morris International Estimated Oral Smoke-Free (ZYN / Snus) Adult Users (millions) (M), annual FY2023–FY2025 [Data set]. Compiled from Philip Morris International SEC filings and investor materials. https://stockdatahq.com/stocks/pm/kpis/oral-users
See every metric in the Philip Morris International KPI table. Data updated Oct 28, 2026.