Philip Morris International Inc. (PM) operating KPIs
PMNYSECigarettesFiscal year ends December 31
Financials through Q2 FY2026, quarter ended Jun 30, 2026Last filing: 10-Q on Oct 23, 2026Score 13/3053% above fair value
$208.79+0.29 (+0.14%)
Close on Oct 30, 2026Market cap $325.42BP/E 30.0Yield 2.70%
Philip Morris International estimated IQOS (Heated Tobacco) Adult Users (millions) (M)
Annual figures from Philip Morris International's filings and investor materials
Latest, FY2025
35.2
Period ended Dec 31, 2025
Change on a year earlier
+9.3%
32.2 in FY2024
History
6 years
Since FY2020
Sources
4
Documents cited below
Annual history
Hover a value to see the sentence it was read from; calculated values show their formula
| Period | Ended | Estimated IQOS (Heated Tobacco) Adult Users (millions) (M) | Year on year | Source |
|---|---|---|---|---|
| FY2025 | Dec 31, 2025 | 35.2 | +9.3% | PMI Form 8-K (Recast Historical Schedules / Investor Presentation), filed 2026-02-18 ↗ |
| FY2024 | Dec 31, 2024 | 32.2 | +12.6% | PMI Earnings Release (Form 8-K EX-99.1), filed 2025-02-06 ↗ |
| FY2023 | Dec 31, 2023 | 28.6 | +14.9% | PMI Earnings Release (Form 8-K EX-99.1), filed 2024-02-08 ↗ |
| FY2022 | Dec 31, 2022 | 24.9 | +14.7% | PMI Integrated / Sustainability Value Report 2022 ↗ |
| FY2021 | Dec 31, 2021 | 21.7 | +18.6% | PMI Integrated / Sustainability Value Report 2022 ↗ |
| FY2020 | Dec 31, 2020 | 18.3 | – | PMI Integrated / Sustainability Value Report 2022 ↗ |
Cite this data
StockData. (2026). Philip Morris International Estimated IQOS (Heated Tobacco) Adult Users (millions) (M), annual FY2020–FY2025 [Data set]. Compiled from Philip Morris International SEC filings and investor materials. https://stockdatahq.com/stocks/pm/kpis/iqos-users
See every metric in the Philip Morris International KPI table. Data updated Oct 28, 2026.