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Philip Morris International Inc. (PM) operating KPIs

PMNYSECigarettesFiscal year ends December 31
Financials through Q2 FY2026, quarter ended Jun 30, 2026Last filing: 10-Q on Oct 23, 2026Score 13/3053% above fair value
$208.79+0.29 (+0.14%)

Close on Oct 30, 2026Market cap $325.42BP/E 30.0Yield 2.70%

Philip Morris International advertising Expense (Annual 10-K, $M) ($M)

Annual figures from Philip Morris International's filings and investor materials

Latest, FY2025
1,355
Period ended Dec 31, 2025
Change on a year earlier
+26.8%
1,069 in FY2024
History
18 years
Since FY2008
Sources
16
Documents cited below

Annual history

Hover a value to see the sentence it was read from; calculated values show their formula

PeriodEndedAdvertising Expense (Annual 10-K, $M) ($M)Year on yearSource
FY2025Dec 31, 20251,355+26.8%PMI Form 10-K, filed 2026-02-06 ↗
FY2024Dec 31, 20241,069+10.8%PMI Form 10-K, filed 2025-02-06 ↗
FY2023Dec 31, 2023965+24.2%PMI Form 10-K, filed 2024-02-08 ↗
FY2022Dec 31, 2022777-3.7%PMI Form 10-K, filed 2023-02-10 ↗
FY2021Dec 31, 2021807+26.7%PMI Form 10-K, filed 2022-02-11 ↗
FY2020Dec 31, 2020637-12.7%PMI Form 10-K, filed 2021-02-09 ↗
FY2019Dec 31, 2019730-18.5%PMI Form 10-K, filed 2020-02-07 ↗
FY2018Dec 31, 2018896+8.0%PMI Form 10-K, filed 2019-02-07 ↗
FY2017Dec 31, 2017830+104.9%PMI Form 10-K, filed 2018-02-13 ↗
FY2016Dec 31, 2016405-9.6%PMI Form 10-K, filed 2017-02-14 ↗
FY2015Dec 31, 2015448+2.1%PMI Form 10-K, filed 2016-02-17 ↗
FY2014Dec 31, 2014439+0.9%PMI Form 10-K, filed 2015-02-20 ↗
FY2013Dec 31, 2013435-9.9%PMI Form 10-K, filed 2014-02-21 ↗
FY2012Dec 31, 2012483+4.1%PMI Form 10-K, filed 2013-02-22 ↗
FY2011Dec 31, 2011464+15.4%PMI Form 10-K, filed 2012-02-24 ↗
FY2010Dec 31, 2010402+3.9%PMI Form 10-K, filed 2011-02-25 ↗

Cite this data

StockData. (2026). Philip Morris International Advertising Expense (Annual 10-K, $M) ($M), annual FY2008–FY2025 [Data set]. Compiled from Philip Morris International SEC filings and investor materials. https://stockdatahq.com/stocks/pm/kpis/ctx-adv

See every metric in the Philip Morris International KPI table. Data updated Oct 28, 2026.