Pinterest, Inc. (PINS) operating KPIs
PINSNYSEServices-Computer Programming, Data Processing, Etc.Fiscal year ends December 31
Financials through Q3 FY2026, quarter ended Sep 30, 2026Last filing: 10-Q on Oct 29, 2026Score 11/3044% above fair value
$19.36−0.56 (-2.81%)
Close on Oct 30, 2026Market cap $10.96BP/E 77.4Yield –
Pinterest advertising & marketing promotional expense (Form 10-K Note 2, annual) ($M)
Annual figures from Pinterest's filings and investor materials
Latest, 2025
169
Period ended Dec 31, 2025
Change on a year earlier
+4.5%
162 in 2024
History
9 years
Since 2017
Sources
7
Documents cited below
Annual history
Hover a value to see the sentence it was read from; calculated values show their formula
| Period | Ended | Advertising & marketing promotional expense (Form 10-K Note 2, annual) ($M) | Year on year | Source |
|---|---|---|---|---|
| 2025 | Dec 31, 2025 | 169 | +4.5% | pins-20251231.htm ↗ |
| 2024 | Dec 31, 2024 | 162 | +10.9% | pins-20251231.htm ↗ |
| 2023 | Dec 31, 2023 | 146 | +4.2% | pins-20251231.htm ↗ |
| 2022 | Dec 31, 2022 | 140 | +47.5% | pins-20241231.htm ↗ |
| 2021 | Dec 31, 2021 | 94.7 | +212.5% | pins-20231231.htm ↗ |
| 2020 | Dec 31, 2020 | 30.3 | -44.9% | pins-20221231.htm ↗ |
| 2019 | Dec 31, 2019 | 55 | +186.5% | pins-20211231.htm ↗ |
| 2018 | Dec 31, 2018 | 19.2 | +40.1% | pins-20201231.htm ↗ |
| 2017 | Dec 31, 2017 | 13.7 | – | pins-20191231.htm ↗ |
Cite this data
StockData. (2026). Pinterest Advertising & marketing promotional expense (Form 10-K Note 2, annual) ($M), annual 2017–2025 [Data set]. Compiled from Pinterest SEC filings and investor materials. https://stockdatahq.com/stocks/pins/kpis/advertising-expense
See every metric in the Pinterest KPI table. Data updated Oct 25, 2026.