Pinterest, Inc. (PINS) operating KPIs

PINSNYSEServices-Computer Programming, Data Processing, Etc.Fiscal year ends December 31

Financials through Q3 FY2026, quarter ended Sep 30, 2026Last filing: 10-Q on Oct 29, 2026Score 11/3044% above fair value

$19.36−0.56 (-2.81%)

Close on Oct 30, 2026Market cap $10.96BP/E 77.4Yield –

KPIs

Operating metrics that drive Pinterest's business · fiscal year ends December 31

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Metric	Q2 2026 2026-06-30	Q1 2026 2026-03-31	Q4 2025 2025-12-31	Q3 2025 2025-09-30	Q2 2025 2025-06-30	Q1 2025 2025-03-31	Q4 2024 2024-12-31	Q3 2024 2024-09-30	Q2 2024 2024-06-30	Q1 2024 2024-03-31	Q4 2023 2023-12-31	Q3 2023 2023-09-30

Global Monthly Active Users (MAUs)(M)5	640	631	619	600	578	570	553	537	522	518	498	482
Global MAUs — YoY growth(%)	11.0%	11.0%	12.0%	12.0%	11.0%	10.0%	11.0%	11.0%	12.0%	12.0%	11.0%	8.0%
Quarterly average MAUs — YoY growth (10-Q / 10-K MD&A)(%)	11.0%	11.0%		12.0%	11.0%	10.0%		11.0%		12.0%
U.S. & Canada MAUs(M)1	106	106	105	103	102	102	101	99	98	98	97	96
U.S. & Canada MAUs — YoY growth(%)	4.0%	4.0%	4.0%	4.0%	5.0%	4.0%	4.0%	3.0%	3.0%	3.0%	2.0%	1.0%
Europe MAUs(M)1	157	159	158	150	146	148	145	139	136	140	135	128
Europe MAUs — YoY growth(%)	8.0%	7.0%	9.0%	8.0%	7.0%	5.0%	7.0%	8.0%	9.0%	10.0%	8.0%	7.0%
Rest of World MAUs(M)1	377	367	356	347	329	320	307	300	288	279	266	258
Rest of World MAUs — YoY growth(%)	15.0%	15.0%	16.0%	16.0%	14.0%	14.0%	15.0%	16.0%	17.0%	16.0%	15.0%	12.0%

Global Average Revenue Per User (ARPU)($)4	1.86	1.61	2.16	1.78	1.74	1.52	2.12	1.70	1.64	1.46	2	1.61
Global ARPU — YoY growth(%)	7.0%	6.0%	2.0%	5.0%	6.0%	5.0%	6.0%	5.0%	8.0%	10.0%	2.0%	3.0%
U.S. & Canada ARPU($)1	8.30	7.12	9.41	7.64	7.29	6.54	9	7.31	6.85	6.05	8.07	6.46
U.S. & Canada ARPU — YoY growth(%)	14.0%	9.0%	4.0%	5.0%	6.0%	8.0%	12.0%	13.0%	16.0%	19.0%	6.0%	5.0%
Europe ARPU($)1	1.35	1.17	1.59	1.31	1.30	1	1.38	1	1.03	0.86	1.23	0.91
Europe ARPU — YoY growth(%)	4.0%	17.0%	15.0%	31.0%	26.0%	17.0%	12.0%	10.0%	14.0%	17.0%	23.0%	26.0%
Rest of World ARPU($)1	0.23	0.20	0.27	0.21	0.19	0.14	0.19	0.14	0.13	0.11	0.15	0.12
Rest of World ARPU — YoY growth(%)	21.0%	38.0%	42.0%	44.0%	44.0%	29.0%	24.0%	18.0%	13.0%	8.0%	11.0%	16.0%
Global ad impressions served — YoY change (Ad Load & Engagement)(%)	16.0%	24.0%	41.0%	54.0%	55.0%	49.0%	43.0%	41.0%	35.0%	38.0%		26.0%
Global effective price of advertisements (eCPM) — YoY change(%)	1.0%	-5.0%	-19.0%	-24.0%	-25.0%	-22.0%	-18.0%	-17.0%	-11.0%	-11.0%	-16.0%	-12.0%
Global Revenue (Earnings Release / Presentation)($M)7	1,180	1,008	1,319	1,049	998	855	1,154	898	854	740	981	763
Global Revenue — GAAP YoY growth(%)	18.0%	18.0%	14.0%	17.0%	17.0%	16.0%	18.0%	18.0%	21.0%	23.0%	12.0%	11.0%
Global Revenue — Constant-currency YoY growth(%)	17.0%	15.0%	13.0%	16.0%	17.0%	17.0%	18.0%	18.0%	21.0%	22.0%	11.0%	11.0%
Global Revenue excluding foreign exchange effect (constant currency)($M)	1,169	984	1,306	1,039	995	865	1,154
Foreign exchange effect on revenue($M)	10.4	23.2	13.5	9.90	3.10	-10.1	0.30
U.S. & Canada Revenue($M)1	880	750	979	786	745	663	900	719	673	592	779	618
U.S. & Canada Revenue — YoY growth(%)	18.0%	13.0%	9.0%	9.0%	11.0%	12.0%	16.0%	16.0%	19.0%	22.0%	8.0%	8.0%
Europe Revenue($M)2	213	186	245	193	191	147	196	137	143	118	162	114
Europe Revenue — GAAP YoY growth(%)	12.0%	27.0%	25.0%	41.0%	34.0%	24.0%	21.0%	20.0%	25.0%	27.0%	32.0%	33.0%
Europe Revenue — Constant-currency YoY growth (Earnings Call)(%)	7.0%	16.0%	18.0%	34.0%	29.0%	27.0%	20.0%	20.0%	25.0%	25.0%	25.0%	25.0%
Rest of World Revenue($M)2	87	72	96	70	63	45	58	42	38	30	41	31
Rest of World Revenue — GAAP YoY growth(%)	38.0%	59.0%	64.0%	66.0%	65.0%	49.0%	44.0%	38.0%	32.0%	25.0%	27.0%	29.0%
Rest of World Revenue — Constant-currency YoY growth (Earnings Call)(%)	32.0%	50.0%	64.0%	65.0%	72.0%	59.0%	53.0%	45.0%	36.0%	26.0%	25.0%	28.0%

Next-quarter revenue guidance — low end (issued in period's earnings release)($M)3	1,190	1,133	951	1,313	1,033	960	837	1,125	885	835	690
Next-quarter revenue guidance — high end($M)	1,210	1,153	971	1,338	1,053	980	852	1,145	900	850	705
Next-quarter revenue YoY growth guidance — low end(%)	13.0%	14.0%	11.0%	14.0%	15.0%	12.0%	13.0%	15.0%	16.0%	18.0%	15.0%	11.0%
Next-quarter revenue YoY growth guidance — high end(%)	15.0%	16.0%	14.0%	16.0%	17.0%	15.0%	15.0%	17.0%	18.0%	20.0%	17.0%	13.0%
Next-quarter Adjusted EBITDA guidance — low end (issued in period's earnings release)($M)2	335	256	166	533	282	217	155
Next-quarter Adjusted EBITDA guidance — high end($M)	355	276	186	558	302	237	170
Full-year Adjusted EBITDA margin guidance (approx., Earnings Release / Call)(%)	30.0%	29.0%	29.0%
Next-quarter Non-GAAP operating expenses guidance — low end (discontinued after Q3 2024)($M)3								495	485	490	450
Remaining non-cancelable cloud computing (AWS) & purchase commitments (Note 5 / Note 6)($M)	3,928	108	312	584	766	939	1,110	1,279	1,440	1,598	1,755	1,909
Deferred revenue — current (Note 4)($M)	93.5	64.6	47.5	57.5	46.1	34.9	23.4	20.8	21.5		15.3
Undrawn revolving credit facility commitment capacity($M)1	400	400	400	400	400	400	400	400	400	400	400	400
Cash, cash equivalents & marketable securities held by foreign subsidiaries($M)	170	216	216	191	177	177	157	162	152	156	130	156

Adjusted EBITDA($M)4	311	207	542	306	251	172	471	247	188	126	369	185
Adjusted EBITDA margin (% of revenue)(%)	26.0%	20.0%	41.0%	29.0%	25.0%	20.0%	41.0%	27.0%	22.0%	17.0%	38.0%	24.0%
Adjusted EBITDA — YoY growth(%)	24.0%	20.0%	15.0%	24.0%	33.0%	36.0%	28.0%	31.0%	68.0%	319.0%	86.0%	139.0%
Adjusted EBITDA margin — YoY expansion / (contraction) in bps (Earnings Call)(bps)	130	40	20	170		300	320				1,400
Trailing Twelve Month (TTM) Adjusted EBITDA (Earnings Presentation)($M)1	1,365	1,305	1,270	1,199	1,140	1,078	1,032	931	872	796
TTM Adjusted EBITDA margin (% of TTM revenue)(%)	30.0%	30.0%	30.0%	30.0%	29.0%	29.0%	28.0%	27.0%	26.0%	25.0%
Free Cash Flow (official Non-GAAP reconciliation)($M)2	270	312	380	318	197	356	250	244	102	344	254
Free Cash Flow — YoY growth(%)	37.0%	-13.0%	52.0%	30.0%	94.0%	4.0%	-1.0%
Trailing Twelve Month (TTM) Free Cash Flow (Earnings Presentation)($M)1	1,280	1,207	1,252	1,122	1,047	952	940	944	807	768
TTM Free Cash Flow conversion (% of TTM Adjusted EBITDA)(%)	94.0%	93.0%	99.0%	94.0%	92.0%	88.0%	91.0%	101.0%	93.0%
Non-GAAP Net Income($M)4	250	175	451	263	228	160	386	223	172	120	371	193
Non-GAAP Net Income — YoY growth(%)	9.0%	9.0%	17.0%	18.0%	33.0%	33.0%	4.0%	42.0%	46.0%	142.0%	80.0%	153.0%
Non-GAAP diluted net income per share (EPS)($)	0.43	0.27	0.67	0.38	0.33	0.23	0.56	0.32	0.24	0.17	0.53	0.28
Weighted-average shares used in computing Non-GAAP diluted EPS(M)	578	644	677	695	690	689	688	696	708	702	695	687
GAAP Net Income margin (% of revenue, Earnings Presentation)(%)	-4.0%	-7.0%	21.0%	9.0%	4.0%	1.0%	160.0%	3.0%	1.0%	-3.0%	21.0%	1.0%
Non-GAAP Total Costs and Expenses($M)6	874	806	783	749	752	687	687	655	669	617	616	582
Non-GAAP Total Costs and Expenses (% of revenue)(%)	74.0%	80.0%	59.0%	71.0%	75.0%	80.0%	60.0%	73.0%
Non-GAAP Operating Expenses excl. Cost of Revenue (Earnings Call)($M)1	629	574	562	543	555	494	496	478	497	453	446	415
Non-GAAP Operating Expenses excl. Cost of Revenue — YoY growth(%)	13.0%	16.0%	13.0%	15.0%	14.0%	12.0%	12.0%	15.0%	13.0%	10.0%	-12.0%	-4.0%
Non-GAAP Cost of Revenue($M)2	245	232	221	206	197	193	191	182	179	176	173	167
Non-GAAP Cost of Revenue (% of revenue)(%)	21.0%	23.0%	17.0%	20.0%	20.0%	23.0%	17.0%	20.0%
Non-GAAP Cost of Revenue — YoY growth (Earnings Call)(%)	25.0%	20.0%	15.0%	13.0%	10.0%	10.0%	10.0%	9.0%	9.0%			-7.0%
Non-GAAP Research and Development expense($M)1	232	233	213	215	209	203	190	185	179	169	158	152
Non-GAAP R&D (% of revenue)(%)	20.0%	23.0%	16.0%	21.0%	21.0%	24.0%	16.0%	21.0%
Non-GAAP Sales and Marketing expense($M)1	319	277	262	255	272	221	236	215	233	199	215	200
Non-GAAP Sales & Marketing (% of revenue)(%)	27.0%	27.0%	20.0%	24.0%	27.0%	26.0%	20.0%	24.0%
Non-GAAP General and Administrative expense($M)1	77.7	64.1	86.8	72.8	74.3	70.1	70	72.5	77	72.5	69.6	63.3
Non-GAAP G&A (% of revenue)(%)	7.0%	6.0%	7.0%	7.0%	7.0%	8.0%	6.0%	8.0%
Share-Based Compensation (SBC) expense — Total($M)4	320	222	231	235	227	187	199	208	196	163	163	172
SBC — Research and Development($M)	213	141	149	153	146	120	128	139	129	102	107	113
SBC — Sales and Marketing($M)	52.2	38.9	40.2	40.3	38.7	30.3	33.9	32.4	30.9	25	25.4	25.9
SBC — General and Administrative($M)	46.6	37.9	35.9	36.7	37.6	33.5	32.9	33	33.3	32.2	27.6	30.2
SBC — Cost of Revenue($M)	8.50	4.60	5.30	5.20	5	4.10	4.20	3.90	3.80	2.90	3.10	3
Employer payroll tax expense on Share-Based Compensation — Total($M)4	10	10.1	3.70	5.20	8.30	13.9	4.40	4.90	8.40	13.2	4.50
Amortization of acquired intangible assets — Total($M)3	4.80	2.30	1.10	1.10	1.70	1.80	1.80	1.80	1.80	1.80	1.80	1.80

Pinterest Europe Ltd. — EU-27 Average Monthly Active Recipients (AMAR, EU DSA Art. 24(2))(M)17	87.5		84.6		83.5		81.1		82.2		79.3
Global Transparency Report — Pins deactivated for Adult Content (largest policy category)13			157,489,889	134,937,443	192,610,934	184,640,322	150,836,507	104,738,586	69,150,232	130,373,653	77,303,245	136,024,693
Intellectual Property — Copyright (DMCA) takedown notices received6			47,142	33,753	35,810	35,554	50,380	30,191	31,777	30,361	22,379	19,439

Global full-time employees (FTEs, Form 10-Q / 10-K)	5,116	5,287	5,265	5,205	4,982	4,778	4,666	4,549	4,249	4,149	4,014	3,966

Class A common stock issued and outstanding (1 vote per share)(M)2	491	494	585	598	598	594	593	592	604	599	592	586
Class B common stock issued and outstanding (20 votes per share)(M)	74.8	79.7	79.7	79.7	81.1	82.5	82.5	82.6	82.6	83.7	86.4	87.9
Class B common stock share of total combined voting power (approx.)(%)	75.3%	76.3%	73.2%	72.7%	73.0%	73.5%	73.5%	73.6%	73.2%	73.7%	74.5%	75.0%
Unvested RSUs and RSAs outstanding (Note 8 / Note 7)(M)6	69.1	37.8	39.1	41.7	46.0	32.2	37.2	41.4	46.6	39	45.1	51.4
Acquired intangible assets, gross (Note 4)($M)2	144	144	59.6				57.6				57.6
U.S. Census / FRED — Monthly Advance Retail Sales: Nonstore Retailers (RSNSR, SA, through Sep 2026)2
U.S. Census / FRED — Quarterly U.S. E-Commerce Retail Sales (ECOMSA, SA)($M)	340,244	327,861	317,999	310,817	303,284	297,701	300,329	295,249	288,822	283,038	276,781	275,176
U.S. Census / FRED — E-Commerce share of Total U.S. Retail Sales (ECOMPCTSA, SA)(%)	17.1%	17.0%	16.7%	16.4%	16.3%	16.0%	16.2%	16.2%	16.1%	15.9%	15.5%	15.4%

Revenue (GAAP)($M)4	1,180	1,008	1,319	1,049	998	855	1,154	898	854	740	981	763
U.S. & Canada revenue (Note 11 / segment_values)($M)	843	717	944	754	722	632	869	691	634	547	736	592
Europe revenue (Note 11 / segment_values)($M)	223	192	251	192	190	147	201	133	144	124	167	119
Rest of World revenue (Note 11 / segment_values)($M)	114	98	124	103	86.8	75.7	84.8	74.5	76.3	69.4	78.3	52.4
United States revenue (country-of-domicile disclosure, Note 11)($M)	801	684	901	717	689	605	827	659	604	523	699	560
Total costs and expenses (GAAP)($M)4	1,235	1,088	1,018	991	1,003	891	893	904	875	794	785	768
Cost of revenue($M)	257	239	227	212	203	199	197	188	185	181	178	171
Research and development($M)	451	381	365	371	360	332	321	327	313	280	268	265
Sales and marketing($M)	374	318	303	297	313	254	271	249	265	226	241	226
General and administrative($M)	138	104	123	110	127	106	104	141	112	107	98.1	107
Income / (loss) from operations (GAAP Operating Income)($M)8	-55.2	-80.3	301	58.5	-4.30	-35.5	262	-5.90	-21.4	-54.4	196	-5
Interest and other income / (expense), net($M)	-1.30	-1	-0.10	0.10	11	4.50	-13.3	3.20	-4.60	-4.50	5.90	-4.60
Income / (loss) before provision for income taxes($M)	-49.2	-63.5	328	87.2	34.7	-3.70	277	29.8	8.60	-27.7	231	17.1
Provision for / (benefit from) income taxes($M)	-2.50	10.1	50.6	-4.90	-4.10	-12.6	-1,571	-0.80	-0.20	-2.90	29.9	10.4
Net income / (loss) (GAAP)($M)	-46.7	-73.6	277	92.1	38.8	8.90	1,848	30.6	8.90	-24.8	201	6.70
Basic net income / (loss) per share (GAAP)($)	-0.08	-0.12		0.14	0.06	0.01		0.05	0.01	-0.04		0.01
Diluted net income / (loss) per share (GAAP)($)	-0.08	-0.12		0.13	0.06	0.01		0.04	0.01	-0.04		0.01
Weighted-average shares — basic (GAAP)(M)	563	637		678	677	677		679	683	679		669
Weighted-average shares — diluted (GAAP)(M)	563	637		695	690	689		696	708	679		687
Operating cash flow($M)8	293	328	391	322	208	364	254	248	106	356	258	109
Share-based compensation (cash flow statement)($M)	325	231	231	235	227	187	199	208	196	163	163	172
Depreciation and amortization (cash flow statement)($M)	11.8	8.80	6	7.20	6.10	5.80	6.10	5.40	4.90	4.90	5.30	4.90
Capital expenditures (purchases of property, equipment & intangibles)($M)	23	16.3	10.8	3.20	11	7.30	3.80	3.90	4.80	12.1	4.30	1
Investing cash flow($M)	45.9	113	33.7	-94.1	-86.1	11.9	31.8	-38.5	-211	-3.10	21.7	-40.2
Financing cash flow($M)2	-295	-1,032	-587	-312	-158	-261	-183	-552	-151	-83	-87.5	-79.3
Repurchases of Class A common stock (cash flow statement)($M)	-78.6	-1,946	-502	-197	-52.6	-175	-100	-467	-33.3	0	0	0
Shares withheld for taxes on restricted stock units($M)	-112	-68.9	-84.7	-115	-106	-93.8	-84.7	-86.1	-120	-99.7	-91.1	-80.7
Cash paid for income taxes, net($M)	7.70	3.90	5.30	3	5.30	8.80	6.40	3.50	13.6	1.60	9.90	3.20
Effect of exchange rate changes on cash($M)	0.10	-0.10	-0.10	0.10	1.40	0.90	-1.90	0.80	-0.80	-0.70	1	-0.40
Net change in cash, cash equivalents and restricted cash($M)	44.4	-591	-162	-84.5	-35.3	116	101	-341	-256	269	194	-11.4
Total assets($M)9	4,759	4,645	5,492	5,515	5,403	5,283	5,343	3,491	3,748	3,667	3,594	3,305

17 metrics have no data in the last 12 quarters — .

Italic numbers are calculated by StockData from reported figures (hover for the formula). Numbers with a dotted underline are read from the text of earnings releases and presentations; hover to see the exact sentence. Tick a row to add it to the chart above (up to 8 lines).

Methodology and excluded metrics

Pinterest, Inc.'s latest reported quarter is Q2 2026 (Form 10-Q and Form 8-K filed August 4, 2026); latest full year is FY2025 (Form 10-K filed February 12, 2026).
Core operational and monetization series (Global and regional Monthly Active Users, Average Revenue Per User, Ad Impressions Served YoY% × Effective Ad Pricing YoY%, GAAP & Constant-Currency Revenue by region, Next-Quarter Revenue & Adjusted EBITDA Guidance, Non-GAAP Departmental Expenses, Departmental SBC, Adjusted EBITDA, and Free Cash Flow) combine 30 quarterly Earnings Releases & Earnings Presentations (Q1 2019–Q2 2026), Official Earnings Call Transcripts, and Form S-1/A, Form 10-K, and Form 10-Q filings (extending headline MAUs and ARPU back to Q1 2017 / FY2016).
In Q1 2022, Pinterest transitioned its geographic user and monetization reporting from a 2-region split (United States vs. International) to a 3-region split (U.S. & Canada, Europe, and Rest of World), back-casting the 3-region series to Q1 2021. Both the active 3-region series (22 quarters Q1 2021–Q2 2026) and the legacy 2-region series (20 quarters Q1 2017–Q4 2021, marked legacy=True) are preserved.
Beginning Q4 2024 (guiding Q1 2025), Pinterest replaced next-quarter Non-GAAP Operating Expense guidance with explicit next-quarter Adjusted EBITDA dollar range guidance ($305M–$325M guided for Q3 2026 alongside $1,125M–$1,145M revenue guidance). In May 2025, Pinterest entered into an amended 6-year AWS cloud computing agreement ($3,927.9M remaining non-cancelable purchase commitments at Q2 2026).
Subsidiary self-reported statutory accounts come from UK Companies House audited full filings for Pinterest UK Ltd (Company No. 08517371, FY2019–FY2025, filed September 30, 2026). EU-27 country-level user telemetry comes from Pinterest Europe Ltd.'s semi-annual EU Digital Services Act (DSA) Transparency Reports through H1 2026 (Q2 2026, 87.50M EU AMAR). Form 10-K Item 15(a)(2) omits Schedule I parent-only financial statements under U.S. GAAP, so no Consolidated − Parent subtraction is performed.
Monthly series include SEC Part II Item 2 share repurchases (24 monthly periods through June 2026) and U.S. Census Bureau / FRED Nonstore Retail & Electronic Shopping Sales (RSNSR through September 2026, running three months ahead of quarterly SEC filings). All figures are strictly as published; the only arithmetic permitted is period splitting (Q4 = full year − nine months; quarterly cash flow = year-to-date − prior year-to-date), shown in italic with the formula.

Data updated 2026-10-25.

Every KPI on its own page

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Pinterest, Inc. (PINS) operating KPIs

KPIs

Every KPI on its own page

User scale & engagement (core)

Monetization (ARPU), ad load × pricing & regional revenue (core)

Forward guidance, AWS cloud commitments & liquidity (core)

Non-GAAP cost structure, departmental SBC, Adjusted EBITDA & Free Cash Flow (core)

Subsidiary statutory filings (Pinterest UK Ltd), EU DSA & global transparency (extended)

Workforce, diversity, executive pay & ESG / climate footprint (extended)

Monthly buybacks, dual-class equity overhang, leases, PP&E, tax & U.S. e-commerce macro (extended)

Financial & geographic context (database)