PROCTER & GAMBLE Co
Close on Nov 2, 2026Market cap $380.18BP/E 24.7Yield 2.60%
Procter & Gamble SG&A Bridge: Marketing & Overhead Reinvestments by Quarter
SG&A Bridge: Marketing & Overhead Reinvestments (bps)
Procter & Gamble SG&A Bridge: Marketing & Overhead Reinvestments: 120 bps in Q1 FY27, up 50 bps from a year earlier.
Where the Q1 FY27 figure comes from
“Reported selling, general and administrative expense (SG&A) as a percentage of sales declined 90 basis points versus year ago. Core SG&A as a percentage of sales decreased 80 basis points versus year ago and decreased 70 basis points on a currency-neutral basis. Core SG&A excluded the impact from incremental restructuring charges. The decline was driven by 130 basis points of productivity savings ”
Source: FY2027Q1 Earnings Release (Form 8-K EX-99.1), filed 2026-10-22 ↗
Reported in Form 8-K Earnings Releases.
Quarterly history
Hover a value to see the sentence it was read from; calculated values show their formula
Cite this data
StockData. (2026). Procter & Gamble SG&A Bridge: Marketing & Overhead Reinvestments (bps), quarterly Q2 FY19–Q1 FY27 [Data set]. Compiled from Procter & Gamble SEC filings and investor materials. https://stockdatahq.com/stocks/pg/kpis/sga-bridge-reinvestment-bps
See every metric in the Procter & Gamble KPI table. Data updated Oct 26, 2026.