PROCTER & GAMBLE Co
Close on Nov 2, 2026Market cap $380.18BP/E 24.7Yield 2.60%
Procter & Gamble Worldwide Advertising Expense (Note 1) by Year
Worldwide Advertising Expense (Note 1) ($M)
Procter & Gamble Worldwide Advertising Expense (Note 1): $10,200M in FY2026, up 10.9% from a year earlier. That is the highest of the 19 years on record here.
Where the FY2026 figure comes from
Source: Form 10-K, filed 2026-08-04 ↗
Includes television, print, radio, digital and in-store advertising expenses.
Annual history
Hover a value to see the sentence it was read from; calculated values show their formula
| Period | Ended | Worldwide Advertising Expense (Note 1) ($M) | Year on year | Source |
|---|---|---|---|---|
| FY2026 | Jun 30, 2026 | 10,200 | +10.9% | Form 10-K, filed 2026-08-04 ↗ |
| FY2025 | Jun 30, 2025 | 9,200 | -4.2% | Form 10-K, filed 2025-08-04 ↗ |
| FY2024 | Jun 30, 2024 | 9,600 | +20.0% | Form 10-K, filed 2024-08-05 ↗ |
| FY2023 | Jun 30, 2023 | 8,000 | +1.3% | Form 10-K, filed 2023-08-04 ↗ |
| FY2022 | Jun 30, 2022 | 7,900 | -3.7% | Form 10-K, filed 2022-08-05 ↗ |
| FY2021 | Jun 30, 2021 | 8,200 | +12.3% | Form 10-K, filed 2021-08-06 ↗ |
| FY2020 | Jun 30, 2020 | 7,300 | +7.4% | Form 10-K, filed 2020-08-06 ↗ |
| FY2019 | Jun 30, 2019 | 6,800 | -4.2% | Form 10-K, filed 2019-08-06 ↗ |
| FY2018 | Jun 30, 2018 | 7,100 | 0.0% | Form 10-K, filed 2018-08-07 ↗ |
| FY2017 | Jun 30, 2017 | 7,100 | -1.4% | Form 10-K, filed 2017-08-07 ↗ |
| FY2016 | Jun 30, 2016 | 7,200 | 0.0% | Form 10-K, filed 2016-08-09 ↗ |
| FY2015 | Jun 30, 2015 | 7,200 | -8.9% | Form 10-K, filed 2016-08-09 ↗ |
| FY2014 | Jun 30, 2014 | 7,900 | -16.0% | Form 10-K, filed 2016-08-09 ↗ |
| FY2013 | Jun 30, 2013 | 9,400 | +2.2% | Form 10-K, filed 2015-08-07 ↗ |
| FY2012 | Jun 30, 2012 | 9,200 | 0.0% | Form 10-K, filed 2014-08-08 ↗ |
| FY2011 | Jun 30, 2011 | 9,200 | +8.6% | Form 10-K, filed 2013-08-08 ↗ |
| FY2010 | Jun 30, 2010 | 8,475 | +12.7% | Form 10-K, filed 2012-08-08 ↗ |
| FY2009 | Jun 30, 2009 | 7,519 | -11.7% | Form 10-K, filed 2010-08-13 ↗ |
| FY2008 | Jun 30, 2008 | 8,520 | – | Form 10-K, filed 2010-08-13 ↗ |
Breakdown
What makes up worldwide Advertising Expense (Note 1)
Cite this data
StockData. (2026). Procter & Gamble Worldwide Advertising Expense (Note 1) ($M), annual FY2008–FY2026 [Data set]. Compiled from Procter & Gamble SEC filings and investor materials. https://stockdatahq.com/stocks/pg/kpis/advertising-expense-m
See every metric in the Procter & Gamble KPI table. Data updated Oct 26, 2026.