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PDD Holdings Inc.

PDDNasdaqServices-Business Services, NECFiscal year ends December 31
Financials through fiscal 2025, year ended Dec 31, 2025Last filing: 20-F on Apr 29, 2026Score 11/30
$81.68+3.07 (+3.91%)

Close on Nov 2, 2026Market cap $116.26BP/E 8.2Yield –

PDD 1. Sales and Marketing Expenses (RMB million) by Year

1. Sales and Marketing Expenses (RMB million) (M)

QuarterlyAnnual

PDD 1. Sales and Marketing Expenses (RMB million): -125,288M in FY2025, up 12.6% from a year earlier. That is the lowest of the 10 years on record here.

Latest, FY2025
-125,288
Period ended Dec 31, 2025
Change on a year earlier
+12.6%
-111,301 in FY2024
History
10 years
Since FY2016
Sources
9
Documents cited below

Where the FY2025 figure comes from

“|| Sales and marketing expenses | (31,356,941 | ) | (34,352,348 | ) | (4,912,320 | ) | (111,300,533 | ) | (125,287,932 | ) | (17,915,936 | )”

Source: PDD Holdings Inc. Form 6-K (tm269789d1_ex99-1.htm, filed 2026-03-26) ↗

Annual history

Hover a value to see the sentence it was read from; calculated values show their formula

PeriodEnded1. Sales and Marketing Expenses (RMB million) (M)Year on yearSource
FY2025Dec 31, 2025-125,288+12.6%PDD Holdings Inc. Form 6-K (tm269789d1_ex99-1.htm, filed 2026-03-26) ↗
FY2024Dec 31, 2024-111,301+35.4%PDD Holdings Inc. Form 6-K (tm269789d1_ex99-1.htm, filed 2026-03-26) ↗
FY2023Dec 31, 2023-82,189+51.2%PDD Holdings Inc. Form 6-K (tm259886d1_ex99-1.htm, filed 2025-03-20) ↗
FY2022Dec 31, 2022-54,344+21.3%PDD Holdings Inc. Form 6-K (tm249325d1_ex99-1.htm, filed 2024-03-21) ↗
FY2021Dec 31, 2021-44,802+8.8%PDD Holdings Inc. Form 6-K (tm2310024d1_ex99-1.htm, filed 2023-03-22) ↗
FY2020Dec 31, 2020-41,195+51.6%PDD Holdings Inc. Form 6-K (tm229947d1_ex99-1.htm, filed 2022-03-22) ↗
FY2019Dec 31, 2019-27,174+102.2%PDD Holdings Inc. Form 6-K (a21-10044_1ex99d1.htm, filed 2021-03-18) ↗
FY2018Dec 31, 2018-13,442+899.7%PDD Holdings Inc. Form 6-K (a20-12514_1ex99d1.htm, filed 2020-03-12) ↗
FY2017Dec 31, 2017-1,345-895.6%PDD Holdings Inc. Form 6-K (a19-6538_1ex99d1.htm, filed 2019-03-15) ↗
FY2016Dec 31, 2016169–PDD Holdings Inc. Form 20-F (filed 2019-04-24) ↗

Breakdown

What makes up 1. Sales and Marketing Expenses (RMB million)

Cite this data

StockData. (2026). PDD 1. Sales and Marketing Expenses (RMB million) (M), annual FY2016–FY2025 [Data set]. Compiled from PDD SEC filings and investor materials. https://stockdatahq.com/stocks/pdd/kpis/sec-is-sales-and-marketing-rmb-m-234

See every metric in the PDD KPI table. Data updated Oct 27, 2026.