NetEase, Inc.
NTESNasdaqServices-Prepackaged SoftwareAlso trades as NETTF
$115.49+1.85 (+1.63%)
Close on Nov 2, 2026Market cap $73.73BP/E 14.7Yield –
NetEase Online marketing services by Year
Online marketing services — Cost of revenues (RMB M) ($M)
NetEase Online marketing services: $1,850M in 2025, up 46.4% from a year earlier.
Latest, 2025
1,850
Period ended Dec 31, 2025
Change on a year earlier
+46.4%
1,264 in 2024
History
6 years
Since 2020
Sources
5
Documents cited below
Where the 2025 figure comes from
“|| Online marketing services | 317,090 | 551,641 | 477,495 | 68,281 | 1,263,631 | 1,849,521”
Annual history
Hover a value to see the sentence it was read from; calculated values show their formula
| Period | Ended | Online marketing services — Cost of revenues (RMB M) ($M) | Year on year | Source |
|---|---|---|---|---|
| 2025 | Dec 31, 2025 | 1,850 | +46.4% | Youdao (DAO) Form 6-K (Q4 2025 Earnings Release) ↗ |
| 2024 | Dec 31, 2024 | 1,264 | +38.9% | Youdao (DAO) Form 6-K (Q4 2025 Earnings Release) ↗ |
| 2023 | Dec 31, 2023 | 910 | +86.2% | Youdao (DAO) Form 6-K (Q4 2024 Earnings Release) ↗ |
| 2022 | Dec 31, 2022 | 488 | +14.3% | Youdao (DAO) Form 6-K (Q4 2023 Earnings Release) ↗ |
| 2021 | Dec 31, 2021 | 427 | +23.2% | Youdao (DAO) Form 6-K (Q4 2022 Earnings Release) ↗ |
| 2020 | Dec 31, 2020 | 347 | – | Youdao (DAO) Form 6-K (Q4 2021 Earnings Release) ↗ |
Cite this data
StockData. (2026). NetEase Online marketing services ($M), annual 2020–2025 [Data set]. Compiled from NetEase SEC filings and investor materials. https://stockdatahq.com/stocks/ntes/kpis/dao-marketing-cost
See every metric in the NetEase KPI table. Data updated Nov 2, 2026.