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NetEase, Inc.

NTESNasdaqServices-Prepackaged SoftwareAlso trades as NETTF
Financials through fiscal 2025, year ended Dec 31, 2025Last filing: 20-F on Apr 15, 2026Score 8/30
$115.49+1.85 (+1.63%)

Close on Nov 2, 2026Market cap $73.73BP/E 14.7Yield –

NetEase Online marketing services by Quarter

Online marketing services — Cost of revenues (RMB M) ($M)

QuarterlyAnnual

NetEase Online marketing services: $417M in Q2 2026, down 11.2% from a year earlier.

Latest, Q2 2026
417
Period ended Jun 30, 2026
Change on a year earlier
-11.2%
469 in Q2 2025
History
23 quarters
Since Q4 2020
Sources
19
Documents cited below

Where the Q2 2026 figure comes from

“|| Online marketing services | 469,312 | 429,989 | 416,834 | 61,434 | 820,385 | 846,823”

Source: Youdao (DAO) Form 6-K (Q2 2026 Earnings Release) ↗

Quarterly history

Hover a value to see the sentence it was read from; calculated values show their formula

PeriodEndedOnline marketing services — Cost of revenues (RMB M) ($M)Year on yearSource
Q2 2026Jun 30, 2026417-11.2%Youdao (DAO) Form 6-K (Q2 2026 Earnings Release) ↗
Q1 2026Mar 31, 2026430+22.5%Youdao (DAO) Form 6-K (Q2 2026 Earnings Release) ↗
Q4 2025Dec 31, 2025478+50.6%Youdao (DAO) Form 6-K (Q1 2026 Earnings Release) ↗
Q3 2025Sep 30, 2025552+76.9%Youdao (DAO) Form 6-K (Q4 2025 Earnings Release) ↗
Q2 2025Jun 30, 2025469+50.8%Youdao (DAO) Form 6-K (Q2 2026 Earnings Release) ↗
Q1 2025Mar 31, 2025351+8.5%Youdao (DAO) Form 6-K (Q1 2026 Earnings Release) ↗
Q4 2024Dec 31, 2024317-0.7%Youdao (DAO) Form 6-K (Q4 2025 Earnings Release) ↗
Q3 2024Sep 30, 2024312+36.2%Youdao (DAO) Form 6-K (Q3 2025 Earnings Release) ↗
Q2 2024Jun 30, 2024311+50.5%Youdao (DAO) Form 6-K (Q2 2025 Earnings Release) ↗
Q1 2024Mar 31, 2024324+109.1%Youdao (DAO) Form 6-K (Q1 2025 Earnings Release) ↗
Q4 2023Dec 31, 2023319+87.2%Youdao (DAO) Form 6-K (Q4 2024 Earnings Release) ↗
Q3 2023Sep 30, 2023229+99.4%Youdao (DAO) Form 6-K (Q3 2024 Earnings Release) ↗
Q2 2023Jun 30, 2023207+87.1%Youdao (DAO) Form 6-K (Q2 2024 Earnings Release) ↗
Q1 2023Mar 31, 2023155+67.1%Youdao (DAO) Form 6-K (Q1 2024 Earnings Release) ↗
Q4 2022Dec 31, 2022171+66.5%Youdao (DAO) Form 6-K (Q4 2023 Earnings Release) ↗
Q3 2022Sep 30, 2022115+18.4%Youdao (DAO) Form 6-K (Q3 2023 Earnings Release) ↗

Cite this data

StockData. (2026). NetEase Online marketing services ($M), quarterly Q4 2020–Q2 2026 [Data set]. Compiled from NetEase SEC filings and investor materials. https://stockdatahq.com/stocks/ntes/kpis/dao-marketing-cost

See every metric in the NetEase KPI table. Data updated Nov 2, 2026.