Cloudflare, Inc.
NETNYSEServices-Prepackaged SoftwareFiscal year ends December 31
Financials through Q2 FY2026, quarter ended Jun 30, 2026Last filing: 10-Q on Aug 6, 2026Score 9/30247% above fair value
$265.17−15.53 (-5.53%)
Close on Nov 2, 2026Market cap $94.42BP/E –Yield –
Cloudflare Direct customers (% of total revenue) by Year
Direct customers (% of total revenue) (%)
Cloudflare Direct customers (% of total revenue): 74.0% in 2025, down 6.0 pts from a year earlier. That is the lowest of the 9 years on record here.
Latest, 2025
74.0%
Period ended Dec 31, 2025
Change on a year earlier
-6.0 pts
80.0% in 2024
History
9 years
Since 2017
Sources
7
Documents cited below
Where the 2025 figure comes from
“Direct customers | 1,599,070 | 74 | % | 1,332,232 | 80 | % | 1,094,341 | 84 | %”
Annual history
Hover a value to see the sentence it was read from; calculated values show their formula
| Period | Ended | Direct customers (% of total revenue) (%) | Year on year | Source |
|---|---|---|---|---|
| 2025 | Dec 31, 2025 | 74.0% | -6.0 pts | Cloudflare Form 10-K (FY2025Q4), filed 2026-02-26 ↗ |
| 2024 | Dec 31, 2024 | 80.0% | -4.0 pts | Cloudflare Form 10-K (FY2025Q4), filed 2026-02-26 ↗ |
| 2023 | Dec 31, 2023 | 84.0% | -3.0 pts | Cloudflare Form 10-K (FY2025Q4), filed 2026-02-26 ↗ |
| 2022 | Dec 31, 2022 | 87.0% | -2.0 pts | Cloudflare Form 10-K (FY2024Q4), filed 2025-02-20 ↗ |
| 2021 | Dec 31, 2021 | 89.0% | 0.0 pts | Cloudflare Form 10-K (FY2023Q4), filed 2024-02-21 ↗ |
| 2020 | Dec 31, 2020 | 89.0% | -2.0 pts | Cloudflare Form 10-K (FY2022Q4), filed 2023-02-24 ↗ |
| 2019 | Dec 31, 2019 | 91.0% | -2.0 pts | Cloudflare Form 10-K (FY2021Q4), filed 2022-03-01 ↗ |
| 2018 | Dec 31, 2018 | 93.0% | -1.0 pts | Cloudflare Form 10-K (FY2020Q4), filed 2021-02-25 ↗ |
| 2017 | Dec 31, 2017 | 94.0% | – | Cloudflare Form 10-K (FY2019Q4), filed 2020-03-04 ↗ |
Cite this data
StockData. (2026). Cloudflare Direct customers (% of total revenue) (%), annual 2017–2025 [Data set]. Compiled from Cloudflare SEC filings and investor materials. https://stockdatahq.com/stocks/net/kpis/rev-direct-pct
See every metric in the Cloudflare KPI table. Data updated Nov 1, 2026.