Strategy Inc (MSTR) operating KPIs
MSTRNasdaqFinance ServicesFiscal year ends December 31Also trades as STRC, STRD, STRF, STRK
$130.51−11.11 (-7.84%)
Close on Oct 30, 2026Market cap $46.01BP/E –Yield –
Strategy controllable Sales and Marketing expenses (Segment CODM measure) ($M)
Thuyết minh Segment Information (ASC 280) bóc tách chi phí kiểm soát được (Controllable Expenses) theo 6 bộ phận chức năng được Tổng Giám đốc (CODM) giám sát trực tiếp.
Latest, FY2025
101
Period ended Dec 31, 2025
Change on a year earlier
-4.8%
106 in FY2024
History
4 years
Since FY2022
Sources
2
Documents cited below
Annual history
Hover a value to see the sentence it was read from; calculated values show their formula
| Period | Ended | Controllable Sales and Marketing expenses (Segment CODM measure) ($M) | Year on year | Source |
|---|---|---|---|---|
| FY2025 | Dec 31, 2025 | 101 | -4.8% | Strategy Inc — Form 10-K FY2025 (2026-02-19) ↗ |
| FY2024 | Dec 31, 2024 | 106 | -5.9% | Strategy Inc — Form 10-K FY2025 (2026-02-19) ↗ |
| FY2023 | Dec 31, 2023 | 112 | +5.7% | Strategy Inc — Form 10-K FY2025 (2026-02-19) ↗ |
| FY2022 | Dec 31, 2022 | 106 | – | Strategy Inc — Form 10-K FY2024 (2025-02-18) ↗ |
Breakdown
What makes up controllable sales and marketing expenses (segment codm measure)
- Controllable Technology (R&D) expenses88.4 · FY2025
- Controllable Corporate resources / G&A expenses72.7 · FY2025
- Controllable Consulting expenses47.5 · FY2025
- Controllable Cloud operations expenses73.0 · FY2025
- Controllable Maintenance support expenses27.3 · FY2025
- Payroll taxes on employee equity award exercises and vestings5.84 · FY2025
- Non-GAAP income (loss) from operations (Legacy disclosure through Q2 2025)–
- Non-GAAP operating expenses (Legacy disclosure through Q2 2025)–
- Total Non-GAAP expenses (Legacy disclosure through Q2 2025)–
Cite this data
StockData. (2026). Strategy Controllable Sales and Marketing expenses (Segment CODM measure) ($M), annual FY2022–FY2025 [Data set]. Compiled from Strategy SEC filings and investor materials. https://stockdatahq.com/stocks/mstr/kpis/sw-ctrl-sm
See every metric in the Strategy KPI table. Data updated Oct 29, 2026.