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Strategy Inc (MSTR) operating KPIs

MSTRNasdaqFinance ServicesFiscal year ends December 31Also trades as STRC, STRD, STRF, STRK
Financials through Q2 FY2026, quarter ended Jun 30, 2026Last filing: 10-Q on Aug 3, 2026Score 3/30
$130.51−11.11 (-7.84%)

Close on Oct 30, 2026Market cap $46.01BP/E –Yield –

Strategy controllable Sales and Marketing expenses (Segment CODM measure) ($M)

Thuyết minh Segment Information (ASC 280) bóc tách chi phí kiểm soát được (Controllable Expenses) theo 6 bộ phận chức năng được Tổng Giám đốc (CODM) giám sát trực tiếp.

QuarterlyAnnual
Latest, Q2 2026
29.3
Period ended Jun 30, 2026
Change on a year earlier
+11.5%
26.2 in Q2 2025
History
10 quarters
Since Q1 2024
Sources
6
Documents cited below

Quarterly history

Hover a value to see the sentence it was read from; calculated values show their formula

PeriodEndedControllable Sales and Marketing expenses (Segment CODM measure) ($M)Year on yearSource
Q2 2026Jun 30, 202629.3+11.5%Strategy Inc — Form 10-Q Q2 2026 (2026-08-03) ↗
Q1 2026Mar 31, 202631.3+32.3%Strategy Inc — Form 10-Q Q1 2026 (2026-05-06) ↗
Q4 2025Dec 31, 202526.1-5.9%Strategy Inc — Form 10-K FY2025 (2026-02-19) & Form 10-Q Q3 2025 (2025-11-03) ↗
Q3 2025Sep 30, 202524.7-13.4%Strategy Inc — Form 10-Q Q3 2025 (2025-11-03) ↗
Q2 2025Jun 30, 202526.2-0.7%Strategy Inc — Form 10-Q Q2 2026 (2026-08-03) ↗
Q1 2025Mar 31, 202523.7+2.2%Strategy Inc — Form 10-Q Q1 2026 (2026-05-06) ↗
Q4 2024Dec 31, 202427.8–Strategy Inc — Form 10-K FY2025 (2026-02-19) & Form 10-Q Q3 2025 (2025-11-03) ↗
Q3 2024Sep 30, 202428.5–Strategy Inc — Form 10-Q Q3 2025 (2025-11-03) ↗
Q2 2024Jun 30, 202426.4–Strategy Inc — Form 10-Q Q2 2025 (2025-08-05) ↗
Q1 2024Mar 31, 202423.1–Strategy Inc — Form 10-Q Q1 2025 (2025-05-05) ↗

Breakdown

What makes up controllable sales and marketing expenses (segment codm measure)

Cite this data

StockData. (2026). Strategy Controllable Sales and Marketing expenses (Segment CODM measure) ($M), quarterly Q1 2024–Q2 2026 [Data set]. Compiled from Strategy SEC filings and investor materials. https://stockdatahq.com/stocks/mstr/kpis/sw-ctrl-sm

See every metric in the Strategy KPI table. Data updated Oct 29, 2026.