MNSONYSERetail-Variety StoresFiscal year ends December 31Also trades as MSOGF
MINISO Group Holding Ltd
Financials through fiscal 2025, year ended Dec 31, 2025Last filing: 20-F on Apr 24, 2026
$10.25+0.06 (+0.59%)
Close on Oct 19, 2026
MINISO Group Holding Ltd revenue by segment
By business segment
| Revenue | TTM Q4 22 | TTM Q4 21 | % of revenue | YoY |
|---|---|---|---|---|
| Reportable and other segments before elimination of discontinued operations | CN¥10.30B | CN¥9.20B | 102.1% | +12.0% |
| Reportable segments | CN¥9.92B | CN¥8.84B | 98.3% | +12.2% |
| MINISO brand | CN¥9.47B | CN¥8.74B | 93.9% | +8.4% |
| TOP TOY brand | CN¥447.43M | CN¥104.07M | 4.4% | +329.9% |
| Other segment | CN¥385.18M | CN¥353.17M | 3.8% | +9.1% |
By product or service
| Revenue | TTM Q4 22 | TTM Q4 21 | % of revenue | YoY |
|---|---|---|---|---|
| Product sales to franchisees | CN¥5.50B | CN¥5.51B | 54.5% | -0.1% |
| Sales to offline distributors | CN¥2.07B | CN¥1.51B | 20.5% | +37.2% |
| License fees, sales-based royalties, and sales-based management and consultation service fees | CN¥685.39M | CN¥658.38M | 6.8% | +4.1% |
| Online sales | CN¥651.04M | CN¥663.20M | 6.5% | -1.8% |
| Retail sales in self-operated stores | CN¥555.23M | CN¥323.78M | 5.5% | +71.5% |
| Sales-based management and consultation service fees | CN¥478.78M | CN¥488.14M | 4.7% | -1.9% |
| Others | CN¥402.59M | CN¥376.61M | 4.0% | +6.9% |
| Other sales channels | CN¥220.07M | – | 2.2% | – |
| License fees | CN¥109.17M | CN¥72.39M | 1.1% | +50.8% |
| Sales-based royalties | CN¥97.45M | CN¥97.85M | 1.0% | -0.4% |
| -Sales of lifestyle products | – | CN¥8.04B | – | – |
By region
| Revenue | TTM Q4 22 | TTM Q4 21 | % of revenue | YoY |
|---|---|---|---|---|
| Chinese Mainland | CN¥7.44B | CN¥7.29B | 73.8% | +2.1% |
| America | CN¥1.19B | CN¥584.63M | 11.8% | +103.4% |
| Asia excluding China | CN¥1.17B | CN¥961.62M | 11.6% | +22.1% |
| Europe | CN¥174.69M | CN¥117.21M | 1.7% | +49.0% |
| Other | CN¥105.36M | CN¥116.97M | 1.0% | -9.9% |
From the segment and revenue-disaggregation notes of MINISO Group's 10-K and 10-Q filings (XBRL). Fourth-quarter figures are the fiscal year less the first nine months. Segment names follow the company's own labels and can change when it reorganizes.