MNSONYSERetail-Variety StoresFiscal year ends December 31Also trades as MSOGF
MINISO Group Holding Ltd
Financials through fiscal 2025, year ended Dec 31, 2025Last filing: 20-F on Apr 24, 2026
$10.25+0.06 (+0.59%)
Close on Oct 19, 2026
MINISO Group Holding Ltd revenue by segment
By business segment
| Revenue | Q4 25 | Q4 23 | Q4 22 | Q3 22 | Q4 21 | Q3 21 | Q4 20 | % of revenue |
|---|---|---|---|---|---|---|---|---|
| Reportable and other segments before elimination of discontinued operations | – | – | CN¥2.39B | CN¥2.40B | CN¥2.52B | CN¥2.27B | – | – |
| Reportable segments | – | – | CN¥2.29B | CN¥2.31B | CN¥2.43B | CN¥2.17B | – | – |
| Other segment | – | – | CN¥100.21M | CN¥90.90M | CN¥93.27M | CN¥99.85M | – | – |
| MINISO brand | – | – | CN¥2.20B | CN¥2.20B | CN¥2.35B | CN¥2.15B | – | – |
| TOP TOY brand | – | – | CN¥95.91M | CN¥111.19M | CN¥77.70M | CN¥23.75M | – | – |
By product or service
| Revenue | Q4 25 | Q4 23 | Q4 22 | Q3 22 | Q4 21 | Q3 21 | Q4 20 | % of revenue |
|---|---|---|---|---|---|---|---|---|
| Sales-based management and consultation service fees | – | – | CN¥97.51M | CN¥118.26M | CN¥126.36M | CN¥121.31M | – | – |
| Online sales | – | – | CN¥146.26M | CN¥137.71M | CN¥213.89M | CN¥153.62M | – | – |
| Retail sales in self-operated stores | – | – | CN¥144.78M | CN¥119.21M | CN¥78.74M | CN¥76.64M | – | – |
| Sales-based royalties | – | – | CN¥19.88M | CN¥24.19M | CN¥25.45M | CN¥24.31M | – | – |
| Others | – | – | CN¥84.95M | CN¥76.11M | CN¥113.07M | CN¥86.13M | – | – |
| License fees | – | – | CN¥25.58M | CN¥32.22M | CN¥20.38M | CN¥21.32M | – | – |
| Other sales channels | – | – | CN¥29.96M | CN¥92.81M | – | CN¥26.23M | – | – |
| -Sales of lifestyle products | – | – | – | CN¥2.09B | CN¥2.19B | CN¥1.98B | – | – |
| License fees, sales-based royalties, and sales-based management and consultation service fees | – | – | CN¥142.97M | CN¥174.66M | CN¥172.19M | CN¥166.94M | – | – |
| Product sales to franchisees | – | – | CN¥1.15B | CN¥1.36B | CN¥1.45B | CN¥1.34B | – | – |
| Sales to offline distributors | – | – | CN¥614.84M | CN¥383.39M | CN¥448.20M | CN¥377.34M | – | – |
By region
| Revenue | Q4 25 | Q4 23 | Q4 22 | Q3 22 | Q4 21 | Q3 21 | Q4 20 | % of revenue |
|---|---|---|---|---|---|---|---|---|
| Chinese Mainland | – | – | CN¥1.53B | CN¥1.82B | CN¥1.95B | CN¥1.79B | – | – |
| Asia excluding China | – | – | CN¥346.46M | CN¥256.23M | CN¥276.97M | CN¥259.78M | – | – |
| Europe | – | – | CN¥27.80M | CN¥27.87M | CN¥29.96M | CN¥23.00M | – | – |
| America | – | – | CN¥379.62M | CN¥213.87M | CN¥189.90M | CN¥116.99M | – | – |
| Other | – | – | CN¥30.92M | CN¥20.10M | CN¥29.26M | CN¥41.41M | – | – |
From the segment and revenue-disaggregation notes of MINISO Group's 10-K and 10-Q filings (XBRL). Fourth-quarter figures are the fiscal year less the first nine months. Segment names follow the company's own labels and can change when it reorganizes.