Coca Cola Co (KO) operating KPIs
KONYSEBeveragesFiscal year ends December 31
Financials through Q2 FY2026, quarter ended Jul 3, 2026Last filing: 10-Q on Oct 28, 2026Score 21/3029% above fair value
$94.08+1.26 (+1.36%)
Close on Oct 30, 2026Market cap $404.78BP/E 28.3Yield 2.17%
Coca Cola advertising expenses ($M) ($M)
Annual figures from Coca Cola's filings and investor materials
Latest, FY2025
5,400
Period ended Dec 31, 2025
Change on a year earlier
+5.9%
5,100 in FY2024
History
18 years
Since FY2008
Sources
15
Documents cited below
Annual history
Hover a value to see the sentence it was read from; calculated values show their formula
| Period | Ended | Advertising expenses ($M) ($M) | Year on year | Source |
|---|---|---|---|---|
| FY2025 | Dec 31, 2025 | 5,400 | +5.9% | Form 10-K, filed 2026-02-20 ↗ |
| FY2024 | Dec 31, 2024 | 5,100 | +2.0% | Form 10-K, filed 2026-02-20 ↗ |
| FY2023 | Dec 31, 2023 | 5,000 | +25.0% | Form 10-K, filed 2024-02-20 ↗ |
| FY2022 | Dec 31, 2022 | 4,000 | 0.0% | Form 10-K, filed 2023-02-21 ↗ |
| FY2021 | Dec 31, 2021 | 4,000 | +33.3% | Form 10-K, filed 2022-02-22 ↗ |
| FY2020 | Dec 31, 2020 | 3,000 | -25.0% | Form 10-K, filed 2021-02-25 ↗ |
| FY2019 | Dec 31, 2019 | 4,000 | 0.0% | Form 10-K, filed 2020-02-24 ↗ |
| FY2018 | Dec 31, 2018 | 4,000 | 0.0% | Form 10-K, filed 2019-02-21 ↗ |
| FY2017 | Dec 31, 2017 | 4,000 | 0.0% | Form 10-K, filed 2018-02-23 ↗ |
| FY2016 | Dec 31, 2016 | 4,000 | 0.0% | Form 10-K, filed 2017-02-24 ↗ |
| FY2015 | Dec 31, 2015 | 4,000 | +14.3% | Form 10-K, filed 2016-02-25 ↗ |
| FY2014 | Dec 31, 2014 | 3,500 | +6.1% | Form 10-K, filed 2015-02-25 ↗ |
| FY2013 | Dec 31, 2013 | 3,300 | 0.0% | Form 10-K, filed 2014-02-27 ↗ |
| FY2012 | Dec 31, 2012 | 3,300 | 0.0% | Form 10-K, filed 2013-02-27 ↗ |
| FY2011 | Dec 31, 2011 | 3,300 | +13.8% | Form 10-K, filed 2012-02-23 ↗ |
| FY2010 | Dec 31, 2010 | 2,900 | +3.6% | Form 10-K, filed 2011-02-28 ↗ |
| FY2009 | Dec 31, 2009 | 2,800 | -6.7% | Form 10-K, filed 2011-02-28 ↗ |
| FY2008 | Dec 31, 2008 | 3,000 | – | Form 10-K, filed 2011-02-28 ↗ |
Cite this data
StockData. (2026). Coca Cola Advertising expenses ($M) ($M), annual FY2008–FY2025 [Data set]. Compiled from Coca Cola SEC filings and investor materials. https://stockdatahq.com/stocks/ko/kpis/ctx-adv
See every metric in the Coca Cola KPI table. Data updated Oct 25, 2026.