JPMorgan Chase & Co (JPM) operating KPIs
JPMNYSENational Commercial BanksFiscal year ends December 31Also trades as AMJB, JPM.PC, JPM.PD, JPM.PJ, JPM.PK, JPM.PL, JPM.PM, VYLD
Financials through Q2 FY2026, quarter ended Jun 30, 2026Last filing: 10-Q on Aug 6, 2026Score 17/3037% above fair value
$337.04−6.54 (-1.90%)
Close on Oct 30, 2026Market cap $908.05BP/E 14.4Yield 1.72%
JPMorgan Chase marketing Expense
Annual figures from JPMorgan Chase's filings and investor materials
Latest, 2025
5,531.00
Period ended Dec 31, 2025
Change on a year earlier
+11.2%
4,974.00 in 2024
History
8 years
Since 2016
Sources
1
Documents cited below
Annual history
Hover a value to see the sentence it was read from; calculated values show their formula
| Period | Ended | Marketing Expense | Year on year | Source |
|---|---|---|---|---|
| 2025 | Dec 31, 2025 | 5,531.00 | +11.2% | – |
| 2024 | Dec 31, 2024 | 4,974.00 | +8.3% | – |
| 2023 | Dec 31, 2023 | 4,591.00 | – | – |
| 2020 | Dec 31, 2020 | 2,476.00 | -26.1% | – |
| 2019 | Dec 31, 2019 | 3,351.00 | -6.4% | – |
| 2018 | Dec 31, 2018 | 3,579.00 | +23.4% | – |
| 2017 | Dec 31, 2017 | 2,900.00 | +0.1% | – |
| 2016 | Dec 31, 2016 | 2,897.00 | – | – |
Cite this data
StockData. (2026). JPMorgan Chase Marketing Expense, annual 2016–2025 [Data set]. Compiled from JPMorgan Chase SEC filings and investor materials. https://stockdatahq.com/stocks/jpm/kpis/is_exp_marketing
See every metric in the JPMorgan Chase KPI table. Data updated Oct 25, 2026.