Gray Media, Inc (GTN.A) company profile
Close on Oct 29, 2026Market cap $674.00MP/E –Yield 4.75%
About Gray Media
Television Broadcasting Stations, SIC 4833
Gray Media, Inc. is a multimedia enterprise that operates local television stations and digital media properties across the United States. The company broadcasts primary channels affiliated with major television networks, alongside independent and secondary digital channels. It also manages video production entities such as Raycom Sports, Tupelo Media Group, and PowerNation Studios, and operates studio production facilities including Assembly Atlanta and Third Rail Studios. Gray Media delivers marketing services to national and local clients through its digital agency, Gray Digital Media. Its principal revenue streams include broadcast and digital advertising as well as retransmission consent fees, serving advertisers primarily in the automotive and services industries, such as medical, financial, and legal businesses.
The company is headquartered in Atlanta, Georgia. Its operations span 114 full-power television markets nationwide, reaching roughly 37 percent of all television households in the United States. Its broadcast footprint includes operations in designated market areas ranked from 7 to 209, as well as a Spanish-language affiliate network covering 47 markets.
Summary of the business section of Gray Media's latest annual report, written by StockData.
Company profile
Company
- Legal name
- Gray Media, Inc
- Founded
- 1946
- Headquarters
- Atlanta, GA
- Address
- 4370 Peachtree Road Ne 30319
- Phone
- (404) 266-8333
- Website
- graymedia.com
- Employees
- 9,165, Dec 31, 2025
- Industry
- Television Broadcasting Stations
- Incorporated in
- Georgia
- Fiscal year ends
- December 31
- Auditor
- RSM US LLP, Atlanta, Georgia
Stock & identifiers
- Ticker
- GTN.A
- Other tickers
- GTN
- Exchange
- NYSE
- IPO date
- Aug 30, 2002
- Shares outstanding
- 103M, Jul 31, 2026
- Public float
- $395.72M, Jun 30, 2025
- Filer category
- Accelerated filer
- Stock splits
- 3-for-2, Oct 1, 1998; 3-for-2, Oct 3, 1995
- SEC CIK
- 43196
- CUSIP
- 389375205
- ISIN
- US3893752051
- FIGI
- BBG000DPPF44
- Share class FIGI
- BBG001S8JZX5
- LEI
- 529900TM5726KDN7UU35
- EIN
- 58-0285030
Executives and directors
Officers and directors who filed ownership reports (Forms 3, 4, 5) in the last two years
| Name | Position | Shares owned |
|---|---|---|
| Hilton H. Howell Jr | Chairman, President & CEO, Director | 6,284,280 |
| D. Patrick LaPlatney | President and Co-CEO, Director | 1,634,711 |
| Jeffrey R. Gignac | Executive Vice President, CFO | 770,457 |
| Kevin Paul Latek | EVP Chief L & D Officer | 966,215 |
| Sandra Breland McNamara | Executive Vice President, COO | 678,853 |
| Jackson S. Cowart Iv | Chief Accounting Officer | 61,710 |
| Richard Lee Boger | Director | 46,801 |
| Richard B. Hare | Director | 134,372 |
| Howell Newton | Director | 167,460 |
| Robin Robinson Howell | Director | 6,199,415 |
| Sterling A. Spainhour Jr. | Director | 107,440 |
| Luis A. Garcia | Director | 137,564 |
| Paul McTear | Director | 161,990 |
| Lorri McClain | Director | 126,638 |
CEO pay and shareholder return
Pay versus performance table from the proxy statement
| Fiscal year | CEO total pay | CEO pay actually paid | Other executives (avg) | Value of $100 invested | Peer group |
|---|---|---|---|---|---|
| FY2025 | $11.47M | $22.56M | $3.62M | $33 | $112 |
| FY2024 | $10.94M | $6.55M | $4.54M | $20 | $83 |
| FY2023 | $10.63M | $8.11M | $4.02M | $54 | $75 |
| FY2022 | $7.92M | $3.22M | $3.92M | $65 | $83 |
| FY2021 | $11.52M | $12.92M | $7.20M | $114 | $106 |
| FY2020 | $6.51M | $4.27M | $3.20M | $84 | $90 |
“Actually paid” adjusts reported pay for changes in the value of equity awards. Shareholder return assumes $100 invested at the start of the measurement period, as disclosed by the company.
Executive compensation, fiscal 2025
Summary compensation table from the latest proxy statement
| Executive | Salary | Bonus | Stock awards | Incentive pay | Other | Total | vs. prior year |
|---|---|---|---|---|---|---|---|
| Hilton H. Howell, Jr. Executive Chairman and Chief Executive Officer | $1.53M | – | $6.51M | $3.28M | $154.42K | $11.47M | +5% |
| Donald P. LaPlatney President and Co-Chief Executive Officer | $1.30M | – | $1.47M | $1.86M | $137.05K | $4.77M | -20% |
| Jeffrey R. Gignac Executive Vice President and Chief Financial Officer | $850.00K | $375.00K | $956.25K | $1.21M | $48.84K | $3.44M | -29% |
| Kevin P. Latek Executive Vice President, Chief Legal and Development Officer and Secretary | $936.00K | – | $1.05M | $1.34M | $26.12K | $3.35M | -20% |
| Sandra Breland McNamara Executive Vice President, Chief Operating Officer | $814.00K | – | $915.75K | $1.16M | $34.64K | $2.93M | -21% |
Stock and option awards are grant-date fair values, not realized pay. “Other” includes pension value changes and all other compensation. Source proxy statement.
Employees
Headcount reported in annual reports
“As of February 20, 2026, we had 9,165 full-time employees and 417 part-time employees, of which, 506 full-time and 16 part-time employees at 17 stations were represented by various unions.”
Corporate history
Events identified from SEC filings