Alphabet Inc. (GOOGL) operating KPIs
GOOGLNasdaqServices-Computer Programming, Data Processing, Etc.Fiscal year ends December 31Also trades as GOOG, GOOGM, GOOGN
Financials through Q2 FY2026, quarter ended Jun 30, 2026Last filing: 10-Q on Jul 23, 2026Score 21/3028% below fair value
$279.84−3.98 (-1.40%)
Close on Oct 30, 2026Market cap $3.41TP/E 14.0Yield 0.30%
Alphabet cost-per-impression growth y/y (legacy) (%)
Quarterly figures from Alphabet's filings and investor materials
Latest, Q3 2020
-7.0%
Period ended Sep 30, 2020
Change on a year earlier
-4.0 pts
-3.0% in Q3 2019
History
9 quarters
Since Q1 2018
Sources
9
Documents cited below
Quarterly history
Hover a value to see the sentence it was read from; calculated values show their formula
| Period | Ended | Cost-per-impression growth y/y (legacy) (%) | Year on year | Source |
|---|---|---|---|---|
| Q3 2020 | Sep 30, 2020 | -7.0% | -4.0 pts | Alphabet Form 10-Q, filed 2020-10-30 ↗ |
| Q2 2020 | Jun 30, 2020 | -1.0% | 0.0 pts | Alphabet Form 10-Q, filed 2020-07-31 ↗ |
| Q1 2020 | Mar 31, 2020 | -7.0% | -8.0 pts | Alphabet Form 10-Q, filed 2020-04-29 ↗ |
| Q3 2019 | Sep 30, 2019 | -3.0% | -14.0 pts | Alphabet Form 10-Q, filed 2019-10-29 ↗ |
| Q2 2019 | Jun 30, 2019 | -1.0% | -15.0 pts | Alphabet Form 10-Q, filed 2019-07-26 ↗ |
| Q1 2019 | Mar 31, 2019 | 1.0% | -17.0 pts | Alphabet Form 10-Q, filed 2019-04-30 ↗ |
| Q3 2018 | Sep 30, 2018 | 11.0% | – | Alphabet Form 10-Q, filed 2018-10-26 ↗ |
| Q2 2018 | Jun 30, 2018 | 14.0% | – | Alphabet Form 10-Q, filed 2018-07-24 ↗ |
| Q1 2018 | Mar 31, 2018 | 18.0% | – | Alphabet Form 10-Q, filed 2018-04-24 ↗ |
Cite this data
StockData. (2026). Alphabet Cost-per-impression growth y/y (legacy) (%), quarterly Q1 2018–Q3 2020 [Data set]. Compiled from Alphabet SEC filings and investor materials. https://stockdatahq.com/stocks/googl/kpis/cpm-legacy
See every metric in the Alphabet KPI table. Data updated Oct 22, 2026.