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Carvana Co.

CVNANYSERetail-Auto Dealers & Gasoline StationsFiscal year ends December 31
Financials through Q2 FY2026, quarter ended Jun 30, 2026Last filing: 10-Q on Oct 28, 2026Score 11/30496% above fair value
$72.00+3.71 (+5.43%)

Close on Nov 2, 2026Market cap $79.23BP/E –Yield –

Carvana Advertising Expense per Retail Unit by Quarter

Advertising Expense per Retail Unit ($)

Carvana Advertising Expense per Retail Unit: $699 in Q3 2026, up 6.9% from a year earlier.

Latest, Q3 2026
699
Period ended Sep 30, 2026
Change on a year earlier
+6.9%
654 in Q3 2025
History
19 quarters
Since Q1 2022
Sources
2
Documents cited below

Where the Q3 2026 figure comes from

“|| Advertising per retail unit | 588 | 542 | 515 | 559 | 538 | 586 | 654 | 642 | 630 | 613 | 699”

Source: Carvana IR (cvna-supplemental-tables-q3-2026.pdf) ↗

Reported in IR Supplemental Financial Tables.

Quarterly history

Hover a value to see the sentence it was read from; calculated values show their formula

PeriodEndedAdvertising Expense per Retail Unit ($)Year on yearSource
Q3 2026Sep 30, 2026699+6.9%Carvana IR (cvna-supplemental-tables-q3-2026.pdf) ↗
Q2 2026Jun 30, 2026613+4.6%Carvana IR (cvna-supplemental-tables-q3-2026.pdf) ↗
Q1 2026Mar 31, 2026630+17.1%Carvana IR (cvna-supplemental-tables-q3-2026.pdf) ↗
Q4 2025Dec 31, 2025642+14.8%Carvana IR (cvna-supplemental-tables-q3-2026.pdf) ↗
Q3 2025Sep 30, 2025654+27.0%Carvana IR (cvna-supplemental-tables-q3-2026.pdf) ↗
Q2 2025Jun 30, 2025586+8.1%Carvana IR (cvna-supplemental-tables-q3-2026.pdf) ↗
Q1 2025Mar 31, 2025538-8.5%Carvana IR (cvna-supplemental-tables-q3-2026.pdf) ↗
Q4 2024Dec 31, 2024559-27.9%Carvana IR (cvna-supplemental-tables-q3-2026.pdf) ↗
Q3 2024Sep 30, 2024515-25.5%Carvana IR (cvna-supplemental-tables-q3-2026.pdf) ↗
Q2 2024Jun 30, 2024542-27.2%Carvana IR (cvna-supplemental-tables-q3-2026.pdf) ↗
Q1 2024Mar 31, 2024588-16.8%Carvana IR (cvna-supplemental-tables-q3-2026.pdf) ↗
Q4 2023Dec 31, 2023775-22.5%Carvana IR (cvna-q4-2024-supplemental-financial-tables.pdf) ↗
Q3 2023Sep 30, 2023691-39.4%Carvana IR (cvna-q4-2024-supplemental-financial-tables.pdf) ↗
Q2 2023Jun 30, 2023745-33.1%Carvana IR (cvna-q4-2024-supplemental-financial-tables.pdf) ↗
Q1 2023Mar 31, 2023707-52.0%Carvana IR (cvna-q4-2024-supplemental-financial-tables.pdf) ↗
Q4 2022Dec 31, 20221,000–Carvana IR (cvna-q4-2024-supplemental-financial-tables.pdf) ↗

Cite this data

StockData. (2026). Carvana Advertising Expense per Retail Unit ($), quarterly Q1 2022–Q3 2026 [Data set]. Compiled from Carvana SEC filings and investor materials. https://stockdatahq.com/stocks/cvna/kpis/sga-advertising-per-unit

See every metric in the Carvana KPI table. Data updated Oct 29, 2026.