CRCTNasdaqSpecial Industry Machinery, NECFiscal year ends December 31
Cricut, Inc.
Financials through Q2 FY2026, quarter ended Jun 30, 2026Last filing: 10-Q on Aug 5, 2026
$6.54+0.09 (+1.40%)
Close on Oct 19, 2026
- Market cap
- $1.38B
- P/E (TTM)
- 15.6
- Dividend yield
- –
Ownership
Institutional holdings as of Jun 30, 2026, from 13F filings
Held by institutions
14.3%
30M of 209M shares
Institutional holders
155
26 new, 25 sold out
Net institutional buying
2M
In Q2 2026
Insider trades, 12 months
2 buys · 40 sales
Net sold $7.57M
Shares held by institutions
Holders of more than 5%
Latest Schedule 13D (active) or 13G (passive) filed by each holder
| Holder | Shares | % of class | Filing | As of |
|---|---|---|---|---|
| BlackRock, Inc. | 4,249,502 | 7.70% | 13G (passive) amendment | Jun 30, 2026 |
| Steven Blasnik | 2,930,714 | 5.09% | 13G (passive) | Sep 21, 2026 |
| Ashish Arora | 26,724,051 | 33.20% | 13G (passive) amendment | Mar 31, 2026 |
| Petrus Trust Company, LTA | 122,964,554 | 70.43% | 13G (passive) amendment | Mar 31, 2025 |
| Petrus Capital Management, LLC | 120,882,351 | 68.72% | 13G (passive) amendment | Mar 31, 2026 |
Top institutional holders
13F holdings as of Jun 30, 2026
| Holder | Shares | % of CRCT | Value | Change | % of portfolio |
|---|---|---|---|---|---|
| BlackRock, Inc. | 4,274,040 | 2.04% | $18.76M | +597,343 | 0.00% |
| Vanguard Portfolio Management LLC | 2,351,910 | 1.12% | $10.32M | +284,384 | 0.00% |
| American Century Companies Inc | 2,103,364 | 1.00% | $9.23M | +161,524 | 0.00% |
| Vanguard Capital Management LLC | 2,072,157 | 0.99% | $9.10M | +53,922 | 0.00% |
| Geode Capital Management, LLC | 1,760,322 | 0.84% | $7.73M | +155,402 | 0.00% |
| State Street Corp | 1,216,063 | 0.58% | $5.34M | −27,186 | 0.00% |
| Dimensional Fund Advisors LP | 1,125,763 | 0.54% | $4.94M | +139,895 | 0.00% |
| Aqr Capital Management LLC | 1,106,836 | 0.53% | $4.86M | +370,135 | 0.00% |
| D. E. Shaw & Co., Inc. | 976,355 | 0.47% | $4.29M | +47,334 | 0.00% |
| Goldman Sachs Group Inc | 971,396 | 0.46% | $4.26M | +543,828 | 0.00% |
| Jacobs Levy Equity Management, Inc | 894,149 | 0.43% | $3.93M | −56,155 | 0.01% |
| Renaissance Technologies LLC | 886,943 | 0.42% | $3.89M | +7,800 | 0.01% |
| Morgan Stanley | 757,394 | 0.36% | $3.32M | −108,578 | 0.00% |
| Algert Global LLC | 718,423 | 0.34% | $3.15M | +84,443 | 0.04% |
| Bank of New York Mellon Corp | 548,703 | 0.26% | $2.41M | −8,656 | 0.00% |
| Northern Trust Corp | 495,749 | 0.24% | $2.18M | +34,622 | 0.00% |
| Tudor Investment Corp Et Al | 458,934 | 0.22% | $2.01M | New | 0.00% |
| Acadian Asset Management LLC | 427,848 | 0.20% | $1.87K | +416,219 | 0.00% |
| Arrowstreet Capital, Limited Partnership | 387,957 | 0.19% | $1.70M | +113,749 | 0.00% |
| Millennium Management LLC | 333,457 | 0.16% | $1.46M | −359,323 | 0.00% |
Institutional buying and selling by quarter
Positions opened, added to, reduced and closed by 13F filers
| Quarter | Holders | Shares held | % of shares | New / added | Reduced / closed | Shares bought | Shares sold |
|---|---|---|---|---|---|---|---|
| Q2 2026 | 155 | 30M | 14.3% | 26 / 61 | 44 / 25 | 5M | 3M |
| Q1 2026 | 155 | 28M | 13.6% | 29 / 54 | 59 / 31 | 7M | 4M |
| Q4 2025 | 158 | 30M | 14.4% | 19 / 64 | 56 / 27 | 4M | 3M |
| Q3 2025 | 169 | 30M | 14.1% | 52 / 60 | 40 / 14 | 8M | 1M |
| Q2 2025 | 132 | 23M | 11.0% | 26 / 58 | 33 / 27 | 4M | 2M |
| Q1 2025 | 134 | 22M | 10.3% | 22 / 41 | 51 / 18 | 2M | 3M |
| Q4 2024 | 132 | 22M | 10.7% | 33 / 51 | 31 / 22 | 3M | 3M |
| Q3 2024 | 121 | 23M | 10.9% | 28 / 40 | 35 / 14 | 6M | 3M |
| Q2 2024 | 110 | 23M | 11.0% | 23 / 47 | 27 / 22 | 4M | 8M |
| Q1 2024 | 111 | 27M | 12.9% | 30 / 40 | 31 / 18 | 9M | 10M |
| Q4 2023 | 100 | 28M | 13.6% | 42 / 30 | 16 / 6 | 6M | 6M |
| Q3 2023 | 66 | 29M | 13.6% | 12 / 29 | 15 / 15 | 1M | 0M |
Top mutual fund and ETF holders
Latest monthly portfolio reports (Form N-PORT)
| Fund | Shares | % of CRCT | Value | % of fund | As of |
|---|---|---|---|---|---|
| Avantis U.S. Small Cap Value ETF | 1,744,374 | 0.83% | $7.24M | 0.03% | May 31, 2026 |
| iShares Russell 2000 ETF | 1,632,223 | 0.78% | $7.17M | 0.01% | Jun 30, 2026 |
| Vanguard Total Stock Market Index Fund | 1,429,045 | 0.68% | $6.27M | 0.00% | Jun 30, 2026 |
| Vanguard Small-Cap Index Fund | 1,071,220 | 0.51% | $4.70M | 0.00% | Jun 30, 2026 |
| Vanguard Small-Cap Value Index Fund | 679,408 | 0.32% | $2.98M | 0.00% | Jun 30, 2026 |
| Vanguard Extended Market Index Fund | 598,112 | 0.29% | $2.63M | 0.00% | Jun 30, 2026 |
| iShares Russell 2000 Value ETF | 574,796 | 0.27% | $2.52M | 0.02% | Jun 30, 2026 |
| Fidelity Small Cap Index Fund | 558,389 | 0.27% | $2.62M | 0.01% | Jul 31, 2026 |
| Fidelity Small-Mid Multifactor ETF | 446,226 | 0.21% | $2.09M | 0.08% | Jul 31, 2026 |
| Goldman Sachs Small Cap Value Insights Fund | 279,623 | 0.13% | $1.31M | 0.10% | Jul 31, 2026 |
| WisdomTree U.S. SmallCap Dividend Fund | 271,097 | 0.13% | $1.19M | 0.05% | Jun 30, 2026 |
| Fidelity Extended Market Index Fund | 245,058 | 0.12% | $1.02M | 0.00% | May 31, 2026 |
| Vanguard Russell 2000 Index Fund | 244,582 | 0.12% | $1.02M | 0.01% | May 31, 2026 |
| Dimensional U.S. Targeted Value ETF | 219,330 | 0.10% | $1.03M | 0.01% | Jul 31, 2026 |
| Vanguard Consumer Discretionary Index Fund | 190,621 | 0.09% | $791.08K | 0.01% | May 31, 2026 |
Officers, directors and major owners
People who filed Forms 3, 4 or 5 in the last two years
| Name | Role | Shares owned | % of shares | Latest filing |
|---|---|---|---|---|
| Arora Ashish | Chief Executive Officer, Director, 10% owner | 24,742,526 | 11.81% | Sep 17, 2026 |
| Ryan Harmer | Principal Accounting Officer | 314,428 | 0.15% | Aug 26, 2026 |
| Kimball C. Shill | Chief Financial Officer | 1,659,813 | 0.79% | Jul 22, 2026 |
| Matt Tuttle | General Counsel & Secretary | 418,054 | 0.20% | Jul 22, 2026 |
| Donald B. Olsen | EVP, General Counsel & Sec. | 787,879 | 0.38% | Mar 27, 2025 |
| Heidi Zak | Director | 134,879 | 0.06% | Jul 22, 2026 |
| Billie Ida Williamson | Director | 113,155 | 0.05% | Jul 22, 2026 |
| Melissa Reiff | Director | 113,155 | 0.05% | Jul 22, 2026 |
| Jason Makler | Director | 2,362,794 | 1.13% | May 13, 2026 |
| Len Blackwell | Director | 1,458,047 | 0.70% | Dec 19, 2024 |
| PAM Partners GP, LLC | 10% owner | 1,228,491 | 0.59% | Feb 17, 2026 |
| Petrus Trust Company, LTA | 10% owner | 3,084,328 | 1.47% | Feb 17, 2026 |
| Petrus Employee Profit Share, L.P. | 10% owner | 5,706,001 | 2.72% | Feb 17, 2026 |
Insider trades
Common stock transactions reported on Form 4, newest first
| Insider | Date | Transaction | Shares | Price | Value | Shares after |
|---|---|---|---|---|---|---|
| Arora Ashish Chief Executive Officer, Director, 10% owner | Sep 17, 2026 | Sale(10b5-1 plan) | −60,000 | $5.68 | $340.80K | 5,417,105 |
| Arora Ashish Chief Executive Officer, Director, 10% owner | Sep 16, 2026 | Sale(10b5-1 plan) | −60,000 | $5.55 | $333.00K | 5,477,105 |
| Arora Ashish Chief Executive Officer, Director, 10% owner | Sep 15, 2026 | Sale(10b5-1 plan) | −60,000 | $5.62 | $337.20K | 5,537,105 |
| Arora Ashish Chief Executive Officer, Director, 10% owner | Sep 4, 2026 | Sale(10b5-1 plan) | −60,000 | $5.61 | $336.60K | 5,597,105 |
| Arora Ashish Chief Executive Officer, Director, 10% owner | Sep 3, 2026 | Sale(10b5-1 plan) | −60,000 | $5.85 | $351.00K | 5,657,105 |
| Arora Ashish Chief Executive Officer, Director, 10% owner | Sep 2, 2026 | Sale(10b5-1 plan) | −60,000 | $5.79 | $347.40K | 5,717,105 |
| Ryan Harmer Principal Accounting Officer | Aug 25, 2026 | Sale | −10,000 | $5.70 | $57.00K | 314,428 |
| Arora Ashish Chief Executive Officer, Director, 10% owner | Aug 19, 2026 | Sale(10b5-1 plan) | −60,000 | $5.48 | $328.80K | 4,027,105 |
| Arora Ashish Chief Executive Officer, Director, 10% owner | Aug 19, 2026 | Conversion | +1,750,000 | – | – | 5,777,105 |
| Arora Ashish Chief Executive Officer, Director, 10% owner | Aug 18, 2026 | Sale(10b5-1 plan) | −60,000 | $5.53 | $331.80K | 4,087,105 |
| Arora Ashish Chief Executive Officer, Director, 10% owner | Aug 17, 2026 | Sale(10b5-1 plan) | −60,000 | $5.60 | $336.00K | 4,147,105 |
| Ryan Harmer Principal Accounting Officer | Aug 13, 2026 | Sale | −5,000 | $6.00 | $30.00K | 324,428 |
| Arora Ashish Chief Executive Officer, Director, 10% owner | Aug 5, 2026 | Sale(10b5-1 plan) | −58,095 | $5.98 | $347.41K | 4,209,010 |
| Arora Ashish Chief Executive Officer, Director, 10% owner | Aug 5, 2026 | Sale(10b5-1 plan) | −1,905 | $6.26 | $11.93K | 4,207,105 |
| Arora Ashish Chief Executive Officer, Director, 10% owner | Aug 4, 2026 | Sale(10b5-1 plan) | −60,000 | $4.89 | $293.40K | 4,267,105 |
| Arora Ashish Chief Executive Officer, Director, 10% owner | Aug 3, 2026 | Sale(10b5-1 plan) | −60,000 | $4.77 | $286.20K | 4,327,105 |
| Arora Ashish Chief Executive Officer, Director, 10% owner | Jul 21, 2026 | Award | +65,212 | – | – | 4,387,105 |
| Heidi Zak Director | Jul 21, 2026 | Award | +2,072 | – | – | 134,879 |
| Matt Tuttle General Counsel & Secretary | Jul 21, 2026 | Award | +4,884 | – | – | 418,054 |
| Kimball C. Shill Chief Financial Officer | Jul 21, 2026 | Award | +16,897 | – | – | 1,658,994 |
| Ryan Harmer Principal Accounting Officer | Jul 21, 2026 | Award | +3,849 | – | – | 329,428 |
| Melissa Reiff Director | Jul 21, 2026 | Award | +677 | – | – | 113,155 |
| Billie Ida Williamson Director | Jul 21, 2026 | Award | +677 | – | – | 113,155 |
| Arora Ashish Chief Executive Officer, Director, 10% owner | Jul 17, 2026 | Sale(10b5-1 plan) | −2,282 | $4.75 | $10.84K | 4,321,893 |
| Arora Ashish Chief Executive Officer, Director, 10% owner | Jul 15, 2026 | Sale(10b5-1 plan) | −1,051 | $4.75 | $4.99K | 4,324,175 |
| Heidi Zak Director | Jun 3, 2026 | Award | +30,414 | – | – | 132,807 |
| Melissa Reiff Director | Jun 3, 2026 | Award | +30,414 | – | – | 112,478 |
| Billie Ida Williamson Director | Jun 3, 2026 | Award | +30,414 | – | – | 112,478 |
| Arora Ashish Chief Executive Officer, Director, 10% owner | Jun 1, 2026 | Sale(10b5-1 plan) | −16,366 | $4.30 | $70.37K | 4,325,226 |
| Ryan Harmer Principal Accounting Officer | May 28, 2026 | Sale | −17,267 | $4.12 | $71.14K | 325,579 |
| Arora Ashish Chief Executive Officer, Director, 10% owner | May 22, 2026 | Sale(10b5-1 plan) | −60,000 | $3.98 | $238.80K | 4,341,592 |
| Arora Ashish Chief Executive Officer, Director, 10% owner | May 21, 2026 | Sale(10b5-1 plan) | −60,000 | $3.95 | $237.00K | 4,401,592 |
| Arora Ashish Chief Executive Officer, Director, 10% owner | May 20, 2026 | Sale(10b5-1 plan) | −60,000 | $3.95 | $237.00K | 4,461,592 |
| Arora Ashish Chief Executive Officer, Director, 10% owner | May 15, 2026 | Tax withholding | −203,403 | $4.03 | $819.71K | 4,521,592 |
| Kimball C. Shill Chief Financial Officer | May 15, 2026 | Tax withholding | −57,774 | $4.03 | $232.83K | 1,642,097 |
| Matt Tuttle General Counsel & Secretary | May 15, 2026 | Tax withholding | −5,577 | $4.03 | $22.48K | 413,170 |
| Ryan Harmer Principal Accounting Officer | May 15, 2026 | Tax withholding | −7,346 | $4.03 | $29.60K | 342,846 |
| Jason Makler Director | May 13, 2026 | Buy | +310 | $4.15 | $1.29K | 30,000 |
| Jason Makler Director | May 12, 2026 | Buy | +9,691 | $4.34 | $42.06K | 29,690 |
| Arora Ashish Chief Executive Officer, Director, 10% owner | Apr 14, 2026 | Award | +1,000,000 | – | – | 4,724,995 |
| Ryan Harmer Principal Accounting Officer | Apr 14, 2026 | Award | +60,000 | – | – | 350,192 |
| Matt Tuttle General Counsel & Secretary | Apr 14, 2026 | Award | +100,000 | – | – | 418,747 |
| Kimball C. Shill Chief Financial Officer | Apr 14, 2026 | Award | +325,000 | – | – | 1,699,871 |
| Arora Ashish Chief Executive Officer, Director, 10% owner | Mar 3, 2026 | Sale(10b5-1 plan) | −13,458 | $4.25 | $57.20K | 3,724,995 |
| Arora Ashish Chief Executive Officer, Director, 10% owner | Mar 2, 2026 | Sale(10b5-1 plan) | −60,000 | $4.28 | $256.80K | 3,738,453 |
| Arora Ashish Chief Executive Officer, Director, 10% owner | Feb 23, 2026 | Sale(10b5-1 plan) | −60,000 | $4.42 | $265.20K | 3,798,453 |
| Arora Ashish Chief Executive Officer, Director, 10% owner | Feb 20, 2026 | Sale(10b5-1 plan) | −60,000 | $4.62 | $277.20K | 3,858,453 |
| Arora Ashish Chief Executive Officer, Director, 10% owner | Feb 19, 2026 | Sale(10b5-1 plan) | −60,000 | $4.65 | $279.00K | 3,918,453 |
| Kimball C. Shill Chief Financial Officer | Feb 17, 2026 | Tax withholding | −62,029 | $4.69 | $290.92K | 1,374,871 |
| Matt Tuttle General Counsel & Secretary | Feb 17, 2026 | Tax withholding | −11,924 | $4.69 | $55.92K | 318,747 |
| Arora Ashish Chief Executive Officer, Director, 10% owner | Feb 17, 2026 | Tax withholding | −265,206 | $4.69 | $1.24M | 3,978,453 |
| Ryan Harmer Principal Accounting Officer | Feb 17, 2026 | Tax withholding | −11,055 | $4.69 | $51.85K | 290,192 |
| PAM Partners GP, LLC 10% owner | Feb 13, 2026 | Other | −853,712 | – | – | 0 |
| PAM Partners GP, LLC 10% owner | Feb 13, 2026 | Conversion | +853,712 | – | – | 853,712 |
| Ryan Harmer Principal Accounting Officer | Jan 20, 2026 | Award | +3,943 | – | – | 301,247 |
| Melissa Reiff Director | Jan 20, 2026 | Award | +286 | – | – | 82,064 |
| Heidi Zak Director | Jan 20, 2026 | Award | +1,733 | – | – | 102,393 |
| Billie Ida Williamson Director | Jan 20, 2026 | Award | +286 | – | – | 82,064 |
| Kimball C. Shill Chief Financial Officer | Jan 20, 2026 | Award | +16,249 | – | – | 1,436,900 |
| Matt Tuttle General Counsel & Secretary | Jan 20, 2026 | Award | +3,810 | – | – | 330,671 |
Awards, option exercises, tax withholding and gifts are shown alongside open-market buys and sales. Each name links to the filing on SEC EDGAR.
Planned insider sales
Notices of proposed sale filed on Form 144 before shares are sold
| Seller | Filed | Shares | Market value | Planned sale | Acquired through |
|---|---|---|---|---|---|
| Arora Ashish Officer | Oct 1, 2026 | 180,000 | $1.17M | Oct 1, 2026 | Acquired as compensation -- Restricted Stock Units |
| Arora Ashish Officer | Sep 15, 2026 | 180,000 | $1.02M | Sep 15, 2026 | Acquired as compensation -- Restricted Stock Units |
| Arora Ashish Officer | Sep 2, 2026 | 180,000 | $1.04M | Sep 2, 2026 | Acquired as compensation -- Restricted Stock Units |
| Ryan Harmer Officer | Aug 25, 2026 | 10,000 | $56.95K | Aug 25, 2026 | Restricted Stock Vesting |
| Arora Ashish Officer | Aug 19, 2026 | 60,000 | $325.80K | Aug 19, 2026 | Acquired as compensation -- Restricted Stock Units |
| Arora Ashish Officer | Aug 18, 2026 | 60,000 | $328.80K | Aug 18, 2026 | Acquired as compensation -- Restricted Stock Units |
| Arora Ashish Officer | Aug 17, 2026 | 60,000 | $330.60K | Aug 17, 2026 | Acquired as compensation -- Restricted Stock Units |
| Ryan Harmer Officer | Aug 13, 2026 | 5,000 | $30.00K | Aug 13, 2026 | Restricted Stock Vesting |
| Arora Ashish Officer | Aug 5, 2026 | 60,000 | $364.20K | Aug 5, 2026 | Acquired as compensation -- Restricted Stock Units |
| Arora Ashish Officer | Aug 4, 2026 | 60,000 | $296.40K | Aug 4, 2026 | Acquired as compensation -- Restricted Stock Units |
| Arora Ashish Officer | Aug 3, 2026 | 60,000 | $287.40K | Aug 3, 2026 | Acquired as compensation -- Restricted Stock Units |
| Arora Ashish Officer | Jul 17, 2026 | 2,282 | $10.57K | Jul 17, 2026 | Acquired as compensation -- Restricted Stock Units |
| Arora Ashish Officer | Jul 15, 2026 | 1,051 | $4.97K | Jul 15, 2026 | Acquired as compensation -- Restricted Stock Units |
| Ryan Harmer Officer | May 28, 2026 | 17,267 | $71.21K | May 28, 2026 | Restricted Stock Vesting |
| Arora Ashish Officer | May 20, 2026 | 196,366 | $780.55K | May 20, 2026 | Acquired as compensation -- Restricted Stock Units |