Cricut, Inc.
Close on Oct 19, 2026
- Market cap
- $1.38B
- P/E (TTM)
- 15.6
- Dividend yield
- –
About Cricut
Special Industry Machinery, NEC, SIC 3559
Cricut designs and operates a creativity platform for crafting and do-it-yourself projects. The company provides connected cutting machines, such as the Cricut Joy, Explore, Maker, and Venture lines, which cut, write, and score materials like paper, vinyl, and leather. Its ecosystem also includes cloud-based design software, the Cricut Access digital content subscription, and various crafting accessories and materials. Cricut serves everyday consumers, hobbyists, and creative entrepreneurs, with most users identifying as women who create personalized gifts, apparel, decor, and items for sale.
The company reaches nearly 5.9 million active users and over 3 million paid subscribers globally. It distributes products through its website and third-party retail partners across physical stores and digital channels. Cricut operates internationally across regions including North America, Europe, Australia, Latin America, the Middle East, Africa, and Asia. As of late 2025, the business employs more than 700 people across 29 U.S. states and 25 countries; its headquarters location is not stated.
Summary of the business section of Cricut's latest annual report, written by StockData.
Company profile
Company
- Legal name
- Cricut, Inc.
- Headquarters
- South Jordan, UT
- Address
- 10855 South River Front Parkway 84095
- Phone
- (877) 727-4288
- Website
- cricut.com
- Employees
- 700, Dec 31, 2025
- Industry
- Special Industry Machinery, NEC
- Incorporated in
- Delaware
- Fiscal year ends
- December 31
- Auditor
- BDO USA, P.C., Salt Lake City, Utah
Stock & identifiers
- Ticker
- CRCT
- Exchange
- Nasdaq
- IPO date
- Mar 25, 2021
- Shares outstanding
- 209M, Jul 29, 2026
- Public float
- $333.40M, Jun 30, 2025
- Filer category
- Accelerated filer
- SEC CIK
- 1828962
- CUSIP
- 22658D100
- ISIN
- US22658D1000
- LEI
- 254900R3DKAJ28MC0Q39
- EIN
- 87-0282025
Executives and directors
Officers and directors who filed ownership reports (Forms 3, 4, 5) in the last two years
| Name | Position | Shares owned |
|---|---|---|
| Arora Ashish | Chief Executive Officer, Director | 24,742,526 |
| Ryan Harmer | Principal Accounting Officer | 314,428 |
| Kimball C. Shill | Chief Financial Officer | 1,659,813 |
| Matt Tuttle | General Counsel & Secretary | 418,054 |
| Donald B. Olsen | EVP, General Counsel & Sec. | 787,879 |
| Heidi Zak | Director | 134,879 |
| Billie Ida Williamson | Director | 113,155 |
| Melissa Reiff | Director | 113,155 |
| Jason Makler | Director | 2,362,794 |
| Len Blackwell | Director | 1,458,047 |
CEO pay and shareholder return
Pay versus performance table from the proxy statement
| Fiscal year | CEO total pay | CEO pay actually paid | Other executives (avg) | Value of $100 invested | Peer group |
|---|---|---|---|---|---|
| FY2025 Ashish Arora | $13.44M | $13.50M | $2.36M | $37 | $129 |
| FY2024 Ashish Arora | $21.70M | $15.06M | $3.98M | $39 | $122 |
| FY2023 Ashish Arora | $18.23M | $17.52M | $2.13M | $41 | $113 |
| FY2022 Ashish Arora | $49.63M | -$63.88M | $5.09M | $52 | $95 |
| FY2021 Ashish Arora | $39.05M | $106.46M | $2.01M | $124 | $111 |
“Actually paid” adjusts reported pay for changes in the value of equity awards. Shareholder return assumes $100 invested at the start of the measurement period, as disclosed by the company.
Employees
Headcount reported in annual reports
“As of December 31, 2025, we had over 700 employees of which 185 lived outside of the United States.”
Corporate history
Events identified from SEC filings
| Date | Event | Details |
|---|---|---|
| Mar 25, 2021 | IPO | Initial public offering priced (424B4 prospectus) |
| Mar 22, 2021 | Listing | Registration of securities on an exchange (Form 8-A) |