Chipotle Mexican Grill Inc
Close on Nov 2, 2026Market cap $41.64BP/E 30.2Yield –
Chipotle Mexican Grill U.S. Segment Marketing and Promotional Spend by Year
U.S. Segment Marketing and Promotional Spend ($M) ($M)
Chipotle Mexican Grill U.S. Segment Marketing and Promotional Spend: $361M in FY2025, up 27.7% from a year earlier.
Where the FY2025 figure comes from
Source: Chipotle Mexican Grill Form 10-K, filed 2026-02-04 ↗
Quarterly U.S. marketing spend disclosed under ASU 2023-07 ($110.50M in Q3 2026; $355.02M in FY2025).
Annual history
Hover a value to see the sentence it was read from; calculated values show their formula
| Period | Ended | U.S. Segment Marketing and Promotional Spend ($M) ($M) | Year on year | Source |
|---|---|---|---|---|
| FY2025 | Dec 31, 2025 | 361 | +27.7% | Chipotle Mexican Grill Form 10-K, filed 2026-02-04 ↗ |
| FY2024 | Dec 31, 2024 | 283 | +8.3% | Chipotle Mexican Grill Form 10-K, filed 2025-02-05 ↗ |
| FY2023 | Dec 31, 2023 | 261 | +5.3% | Chipotle Mexican Grill Form 10-K, filed 2025-02-05 ↗ |
| FY2022 | Dec 31, 2022 | 248 | – | Chipotle Mexican Grill Form 10-K, filed 2025-02-05 ↗ |
Cite this data
StockData. (2026). Chipotle Mexican Grill U.S. Segment Marketing and Promotional Spend ($M), annual FY2022–FY2025 [Data set]. Compiled from Chipotle Mexican Grill SEC filings and investor materials. https://stockdatahq.com/stocks/cmg/kpis/seg-us-marketing-cost
See every metric in the Chipotle Mexican Grill KPI table. Data updated Nov 2, 2026.