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Chipotle Mexican Grill Inc

CMGNYSERetail-Eating PlacesFiscal year ends December 31
Financials through Q2 FY2026, quarter ended Jun 30, 2026Last filing: 10-Q on Jul 31, 2026Score 17/3025% below fair value
$32.91+1.02 (+3.20%)

Close on Nov 2, 2026Market cap $41.64BP/E 30.2Yield –

Chipotle Mexican Grill U.S. Segment Marketing and Promotional Spend by Quarter

U.S. Segment Marketing and Promotional Spend ($M) ($M)

QuarterlyAnnual

Chipotle Mexican Grill U.S. Segment Marketing and Promotional Spend: $111M in Q3 2026, up 23.3% from a year earlier. That is the highest of the 11 quarters on record here.

Latest, Q3 2026
111
Period ended Sep 30, 2026
Change on a year earlier
+23.3%
89.6 in Q3 2025
History
11 quarters
Since Q1 2024
Sources
8
Documents cited below

Where the Q3 2026 figure comes from

Source: Chipotle Mexican Grill Form 10-Q, filed 2026-10-29 ↗

Quarterly U.S. marketing spend disclosed under ASU 2023-07 ($110.50M in Q3 2026; $355.02M in FY2025).

Quarterly history

Hover a value to see the sentence it was read from; calculated values show their formula

PeriodEndedU.S. Segment Marketing and Promotional Spend ($M) ($M)Year on yearSource
Q3 2026Sep 30, 2026111+23.3%Chipotle Mexican Grill Form 10-Q, filed 2026-10-29 ↗
Q2 2026Jun 30, 202699.3+19.6%Chipotle Mexican Grill Form 10-Q, filed 2026-07-31 ↗
Q1 2026Mar 31, 2026105+21.8%Chipotle Mexican Grill Form 10-Q, filed 2026-04-30 ↗
Q4 2025Dec 31, 2025103+21.1%Chipotle Mexican Grill Form 10-K, filed 2026-02-04 ↗
Q3 2025Sep 30, 202589.6+53.7%Chipotle Mexican Grill Form 10-Q, filed 2025-10-30 ↗
Q2 2025Jun 30, 202583.0+32.3%Chipotle Mexican Grill Form 10-Q, filed 2025-07-24 ↗
Q1 2025Mar 31, 202585.9+11.4%Chipotle Mexican Grill Form 10-Q, filed 2025-04-24 ↗
Q4 2024Dec 31, 202484.9–Chipotle Mexican Grill Form 10-K, filed 2025-02-05 ↗
Q3 2024Sep 30, 202458.3–Chipotle Mexican Grill Form 10-Q, filed 2025-10-30 ↗
Q2 2024Jun 30, 202462.8–Chipotle Mexican Grill Form 10-Q, filed 2025-07-24 ↗
Q1 2024Mar 31, 202477.1–Chipotle Mexican Grill Form 10-Q, filed 2025-04-24 ↗

Cite this data

StockData. (2026). Chipotle Mexican Grill U.S. Segment Marketing and Promotional Spend ($M), quarterly Q1 2024–Q3 2026 [Data set]. Compiled from Chipotle Mexican Grill SEC filings and investor materials. https://stockdatahq.com/stocks/cmg/kpis/seg-us-marketing-cost

See every metric in the Chipotle Mexican Grill KPI table. Data updated Nov 2, 2026.