BZUNNasdaqRetail-Catalog & Mail-Order HousesFiscal year ends December 31
Baozun Inc.
Financials through fiscal 2025, year ended Dec 31, 2025Last filing: 20-F on Apr 23, 2026
$3.83+0.11 (+3.09%)
Close on Oct 19, 2026
Baozun Inc. revenue by segment
By business segment
| Revenue | FY2025 | FY2024 | FY2023 | FY2022 | FY2021 | FY2020 | FY2019 | FY2018 | FY2017 | FY2016 | % of revenue | YoY |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| E-Commerce | CN¥8.27B | CN¥8.07B | CN¥7.62B | CN¥8.40B | CN¥9.40B | – | – | – | – | – | 83.2% | +2.5% |
| Brand Management | CN¥1.85B | CN¥1.47B | CN¥1.27B | – | – | – | – | – | – | – | 18.6% | +25.2% |
| Brand e-commerce [Member] | – | – | – | – | – | – | – | – | – | CN¥3.37B | – | – |
| Maikefeng [Member] | – | – | – | – | – | – | – | – | – | CN¥24.70M | – | – |
| Operating income | FY2025 | FY2024 | FY2023 | FY2022 | FY2021 | FY2020 | FY2019 | FY2018 | FY2017 | FY2016 | YoY |
|---|---|---|---|---|---|---|---|---|---|---|---|
| E-Commerce | CN¥219.32M | CN¥179.62M | CN¥163.99M | CN¥256.09M | CN¥224.10M | – | – | – | – | – | +22.1% |
| Brand Management | -CN¥93.03M | -CN¥168.77M | -CN¥187.66M | – | – | – | – | – | – | – | -44.9% |
| Brand e-commerce [Member] | – | – | – | – | – | – | – | – | – | CN¥143.82M | – |
| Maikefeng [Member] | – | – | – | – | – | – | – | – | – | -CN¥53.75M | – |
By product or service
| Revenue | FY2025 | FY2024 | FY2023 | FY2022 | FY2021 | FY2020 | FY2019 | FY2018 | FY2017 | FY2016 | % of revenue | YoY |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Service | CN¥6.10B | CN¥5.96B | CN¥5.45B | CN¥5.76B | CN¥5.52B | CN¥4.94B | CN¥3.86B | CN¥2.88B | CN¥1.89B | CN¥1.21B | 61.3% | +2.4% |
| Product sales | CN¥3.85B | CN¥3.47B | CN¥3.36B | CN¥2.64B | CN¥3.87B | CN¥3.91B | CN¥3.42B | CN¥2.52B | CN¥2.26B | CN¥2.18B | 38.7% | +11.0% |
| Digital marketing and IT solutions | CN¥2.30B | CN¥2.12B | CN¥1.74B | CN¥1.75B | – | – | – | – | – | – | 23.1% | +8.5% |
| Warehousing and fulfillment | CN¥2.05B | CN¥2.19B | CN¥2.19B | CN¥2.38B | – | – | – | – | – | – | 20.6% | -6.3% |
| Online store operations | CN¥1.91B | CN¥1.77B | CN¥1.60B | CN¥1.62B | – | – | – | – | – | – | 19.2% | +8.3% |
By region
From the segment and revenue-disaggregation notes of Baozun's 10-K and 10-Q filings (XBRL). Fourth-quarter figures are the fiscal year less the first nine months. Segment names follow the company's own labels and can change when it reorganizes.