BZUNNasdaqRetail-Catalog & Mail-Order HousesFiscal year ends December 31
Baozun Inc.
Financials through fiscal 2025, year ended Dec 31, 2025Last filing: 20-F on Apr 23, 2026
$3.83+0.11 (+3.09%)
Close on Oct 19, 2026
Baozun statistics
Financials through Dec 31, 2025, price-based ratios appear once a share price is available, median of Retail-Catalog & Mail-Order Houses companies for comparison
Valuation
| Measure | Baozun | Industry median |
|---|---|---|
| Market Cap | CN¥2.98B | CN¥596.21M |
| Enterprise Value | CN¥3.33B | CN¥507.33M |
| PS Ratio | 0.30 | 0.26 |
| PB Ratio | 0.82 | 0.91 |
| P/TBV Ratio | 0.98 | 1.05 |
| P/FCF Ratio | 9.50 | 6.10 |
| P/OCF Ratio | 7.09 | 5.50 |
Enterprise value
| Measure | Baozun | Industry median |
|---|---|---|
| EV / Sales | 0.33 | 0.04 |
| EV / EBITDA | 11.96 | 2.65 |
| EV / EBIT | 58.83 | 5.99 |
| EV / FCF | 10.60 | 1.86 |
Income (trailing twelve months)
| Measure | Baozun | Industry median |
|---|---|---|
| Revenue | CN¥9.95B | CN¥6.34B |
| Gross Profit | CN¥7.37B | CN¥723.41M |
| Operating Income | CN¥56.56M | CN¥56.56M |
| Pretax Income | -CN¥200.76M | -CN¥852.00K |
| Net Income | -CN¥242.10M | CN¥113.31M |
| EBITDA | CN¥278.30M | CN¥229.22M |
| EPS (Diluted) | -1.40 CNY | -0.01 CNY |
Margins
| Measure | Baozun | Industry median |
|---|---|---|
| Gross Margin | 74.1% | 26.3% |
| Operating Margin | 0.57% | 0.10% |
| Pretax Margin | -2.02% | -0.19% |
| Profit Margin | -2.43% | -1.21% |
| EBITDA Margin | 2.80% | 0.51% |
| FCF Margin | 3.16% | 0.91% |
Returns
| Measure | Baozun | Industry median |
|---|---|---|
| Return on Equity (ROE) | -6.41% | 8.75% |
| Return on Assets (ROA) | -2.43% | 0.73% |
| Return on Invested Capital (ROIC) | 1.87% | 7.33% |
| Return on Capital Employed (ROCE) | 0.94% | 0.94% |
Growth
| Measure | Baozun | Industry median |
|---|---|---|
| Revenue Growth (YoY) | 5.55% | -6.32% |
| Revenue Growth (3Y CAGR) | 5.79% | 0.19% |
| Revenue Growth (5Y CAGR) | 2.36% | 5.62% |
Balance sheet
| Measure | Baozun | Industry median |
|---|---|---|
| Cash & Short-Term Investments | CN¥2.65B | CN¥873.02M |
| Total Debt | CN¥1.21B | CN¥322.86M |
| Net Cash (Debt) | CN¥1.45B | CN¥861.92M |
| Net Cash Per Share | 4.15 CNY | 5.26 CNY |
| Equity (Book Value) | CN¥3.64B | CN¥988.01M |
| Book Value Per Share | 10.45 CNY | 7.69 CNY |
| Tangible Book Value | CN¥3.05B | CN¥903.00M |
| Working Capital | CN¥3.16B | CN¥245.52M |
Financial position
| Measure | Baozun | Industry median |
|---|---|---|
| Current Ratio | 1.87 | 1.28 |
| Quick Ratio | 1.32 | 0.87 |
| Debt / Equity | 0.33 | 0.08 |
| Debt / EBITDA | 4.34 | 0.90 |
| Debt / FCF | 3.85 | 1.35 |
| Net Debt / EBITDA | -5.20 | -5.20 |
| Interest Coverage | 1.27 | 0.99 |
Cash flow (trailing twelve months)
| Measure | Baozun | Industry median |
|---|---|---|
| Operating Cash Flow | CN¥420.43M | CN¥119.14M |
| Capital Expenditures | -CN¥106.54M | -CN¥87.67M |
| Free Cash Flow | CN¥313.89M | CN¥147.74M |
| FCF Per Share | 0.90 CNY | 0.61 CNY |
Efficiency
| Measure | Baozun | Industry median |
|---|---|---|
| Asset Turnover | 1.00 | 1.57 |
| Inventory Turnover | 2.58 | 11.90 |
| Revenue Per Employee | CN¥1.27M | CN¥6.83M |
| Profits Per Employee | -CN¥30.93K | CN¥16.20K |
| Employee Count | 7,827 | 599 |
Dividends and yields
| Measure | Baozun | Industry median |
|---|---|---|
| Earnings Yield | -8.12% | -1.13% |
| FCF Yield | 10.5% | 7.53% |
| Buyback Yield | 0.34% | 0.07% |
| Shareholder Yield | 0.34% | 0.07% |
| FCF Payout Ratio | 7.07% |
Shares
| Measure | Baozun | Industry median |
|---|---|---|
| Shares Outstanding | 348,633,000 | 348,633,000 |
| Shares Change (YoY) | -3.45% | 0.25% |
| Float | 303,571,000 | 200,361,500 |
| Shares Held by Insiders | 12.9% | 20.1% |
| Shares Held by Institutions | 3.64% | 3.64% |
Taxes
| Measure | Baozun | Industry median |
|---|---|---|
| Income Tax | CN¥9.91M | CN¥9.16M |
Scores
| Measure | Baozun | Industry median |
|---|---|---|
| Altman Z-Score | 1.73 | 1.12 |
| Piotroski F-Score | 6 | 5 |
| Beneish M-Score | -2.72 |
Calculated by StockData from Baozun's SEC filings. Hover a measure to see its formula. The grey column is the median of companies in the same industry group (two-digit SIC code); green or red marks a better or worse value than that median.