BZUNNasdaqRetail-Catalog & Mail-Order HousesFiscal year ends December 31
Baozun Inc.
Financials through fiscal 2025, year ended Dec 31, 2025Last filing: 20-F on Apr 23, 2026
$3.83+0.11 (+3.09%)
Close on Oct 19, 2026
Ownership
Institutional holdings as of Jun 30, 2026, from 13F filings
Held by institutions
3.6%
13M of 349M shares
Institutional holders
69
6 new, 7 sold out
Net institutional buying
1M
In Q2 2026
Insider trades, 12 months
47 buys · 0 sales
Net bought $1.56M
Shares held by institutions
Holders of more than 5%
Latest Schedule 13D (active) or 13G (passive) filed by each holder
| Holder | Shares | % of class | Filing | As of |
|---|---|---|---|---|
| Vincent Wenbin Qiu | 13,434,745 | 7.70% | 13G (passive) amendment | Dec 31, 2025 |
Top institutional holders
13F holdings as of Jun 30, 2026
| Holder | Shares | % of BZUN | Value | Change | % of portfolio |
|---|---|---|---|---|---|
| Schroder Investment Management Group | 2,414,558 | 0.69% | $6.88M | – | 0.00% |
| Acadian Asset Management LLC | 2,116,457 | 0.61% | $5.98K | – | 0.01% |
| Two Sigma Investments, LP | 1,114,919 | 0.32% | $3.16M | +151,404 | 0.00% |
| Arrowstreet Capital, Limited Partnership | 890,508 | 0.26% | $2.52M | +511,736 | 0.00% |
| Marshall Wace, Llp | 780,391 | 0.22% | $2.21M | +231,976 | 0.00% |
| Dimensional Fund Advisors LP | 568,534 | 0.16% | $1.61M | −25,135 | 0.00% |
| Morgan Stanley | 526,315 | 0.15% | $1.49M | −7,695 | 0.00% |
| Citadel Advisors LLC | 499,047 | 0.14% | $1.41M | +387,103 | 0.00% |
| First Beijing Investment Ltd | 432,828 | 0.12% | $1.22M | −11,500 | 0.05% |
| AIA Group Ltd | 399,018 | 0.11% | $1.13M | – | 0.01% |
| D. E. Shaw & Co., Inc. | 313,347 | 0.09% | $886.77K | +43,856 | 0.00% |
| American Century Companies Inc | 256,300 | 0.07% | $725.33K | New | 0.00% |
| JPMorgan Chase & Co | 194,536 | 0.06% | $554.43K | +9,454 | 0.00% |
| Renaissance Technologies LLC | 193,516 | 0.06% | $547.65K | −2,500 | 0.00% |
| Susquehanna International Group, Llp | 181,190 | 0.05% | $512.77K | −36,763 | 0.00% |
| Jane Street Group, LLC | 161,850 | 0.05% | $458.04K | −27,002 | 0.00% |
| Millennium Management LLC | 159,664 | 0.05% | $451.85K | +77,633 | 0.00% |
| Goldman Sachs Group Inc | 154,544 | 0.04% | $437.36K | +126,222 | 0.00% |
| Gsa Capital Partners Llp | 152,843 | 0.04% | $433 | +21,098 | 0.03% |
| Qube Research & Technologies Ltd | 130,688 | 0.04% | $369.85K | −64,908 | 0.00% |
Institutional buying and selling by quarter
Positions opened, added to, reduced and closed by 13F filers
| Quarter | Holders | Shares held | % of shares | New / added | Reduced / closed | Shares bought | Shares sold |
|---|---|---|---|---|---|---|---|
| Q2 2026 | 69 | 13M | 3.6% | 6 / 14 | 23 / 7 | 2M | 1M |
| Q1 2026 | 70 | 11M | 3.3% | 9 / 18 | 19 / 9 | 2M | 1M |
| Q4 2025 | 70 | 11M | 3.0% | 15 / 16 | 21 / 12 | 1M | 1M |
| Q3 2025 | 68 | 10M | 3.0% | 9 / 20 | 15 / 9 | 2M | 1M |
| Q2 2025 | 68 | 10M | 2.8% | 9 / 12 | 21 / 6 | 1M | 1M |
| Q1 2025 | 65 | 10M | 2.9% | 5 / 16 | 23 / 12 | 1M | 1M |
| Q4 2024 | 73 | 11M | 3.0% | 18 / 17 | 18 / 11 | 2M | 4M |
| Q3 2024 | 67 | 12M | 3.5% | 11 / 19 | 18 / 11 | 2M | 1M |
| Q2 2024 | 68 | 12M | 3.4% | 14 / 16 | 13 / 10 | 1M | 5M |
| Q1 2024 | 65 | 15M | 4.4% | 5 / 11 | 31 / 15 | 2M | 4M |
| Q4 2023 | 75 | 17M | 5.0% | 14 / 16 | 25 / 12 | 3M | 2M |
| Q3 2023 | 75 | 17M | 4.8% | 12 / 18 | 25 / 15 | 2M | 3M |
Top mutual fund and ETF holders
Latest monthly portfolio reports (Form N-PORT)
| Fund | Shares | % of BZUN | Value | % of fund | As of |
|---|---|---|---|---|---|
| Emerging Markets Core Equity 2 Portfolio | 303,836 | 0.09% | $872.01K | 0.00% | Jul 31, 2026 |
| Avantis International Small Cap Value ETF | 113,437 | 0.03% | $293.80K | 0.00% | May 31, 2026 |
| Dimensional Emerging Markets Core Equity 2 ETF | 66,971 | 0.02% | $192.21K | 0.00% | Jul 31, 2026 |
| Dimensional Emerging Core Equity Market ETF | 47,169 | 0.01% | $135.38K | 0.00% | Jul 31, 2026 |
| State Street(R) SPDR(R) S&P(R) Emerging Markets Small Cap ETF | 37,630 | 0.01% | $106.49K | 0.01% | Jun 30, 2026 |
| Fidelity Nasdaq Composite Index Fund | 32,067 | 0.01% | $83.05K | 0.00% | May 31, 2026 |
| Invesco Golden Dragon China ETF | 28,247 | 0.01% | $81.07K | 0.08% | Jul 31, 2026 |
| ActivePassive International Equity ETF | 27,829 | 0.01% | $72.08K | 0.01% | May 31, 2026 |
| The Emerging Markets Small Cap Series | 25,883 | 0.01% | $74.28K | 0.00% | Jul 31, 2026 |
| Dimensional World ex. U.S. Core Equity 2 ETF | 23,475 | 0.01% | $67.37K | 0.00% | Jul 31, 2026 |
| Voya Multi-Manager International Small Cap Fund | 20,481 | 0.01% | $58.78K | 0.01% | Jul 31, 2026 |
| Dimensional Emerging Markets Value ETF | 14,314 | 0.00% | $41.08K | 0.00% | Jul 31, 2026 |
| Emerging Markets Sustainability Core 1 Portfolio | 13,006 | 0.00% | $37.33K | 0.00% | Jul 31, 2026 |
| World ex U.S. Core Equity Portfolio | 10,967 | 0.00% | $31.48K | 0.00% | Jul 31, 2026 |
| Blackstone Alternative Multi-Strategy Fund | 9,900 | 0.00% | $28.02K | 0.00% | Jun 30, 2026 |
Officers, directors and major owners
People who filed Forms 3, 4 or 5 in the last two years
| Name | Role | Shares owned | % of shares | Latest filing |
|---|---|---|---|---|
| Wenbin Qiu | Chief Executive Officer, Director | 11,107,151 | 3.19% | Sep 22, 2026 |
| Junhua Wu | Chief Strategy Officer, Director | 5,093,108 | 1.46% | Sep 17, 2026 |
| Yanjie Zhu | Chief Financial Officer | 3,137 | 0.00% | Mar 31, 2026 |
| Bin Helen Yu | Director | 17,269 | 0.00% | Sep 1, 2026 |
| Changqing Ye | Director | 17,269 | 0.00% | Jul 2, 2026 |
| Hsien-Chieng Steve Hsia | Director | 27,649 | 0.01% | May 26, 2026 |
| Bin Yu | Director | – | – | May 26, 2026 |
| Yiu Pong Chan | Director | – | – | May 26, 2026 |
| Jun (John) Wang | Director | 26,469,422 | 7.59% | Mar 23, 2026 |
Insider trades
Common stock transactions reported on Form 4, newest first
| Insider | Date | Transaction | Shares | Price | Value | Shares after |
|---|---|---|---|---|---|---|
| Wenbin Qiu Chief Executive Officer, Director | Sep 21, 2026 | Buy | +6,900 | $2.85 | $19.67K | 1,666,772 |
| Wenbin Qiu Chief Executive Officer, Director | Sep 18, 2026 | Buy | +7,000 | $2.88 | $20.16K | 1,659,872 |
| Wenbin Qiu Chief Executive Officer, Director | Sep 17, 2026 | Buy | +7,100 | $2.84 | $20.16K | 1,652,872 |
| Wenbin Qiu Chief Executive Officer, Director | Sep 16, 2026 | Buy | +7,300 | $2.74 | $20.00K | 1,645,772 |
| Junhua Wu Chief Strategy Officer, Director | Sep 15, 2026 | Buy | +13,900 | $2.73 | $37.95K | 281,170 |
| Wenbin Qiu Chief Executive Officer, Director | Sep 15, 2026 | Buy | +7,300 | $2.72 | $19.86K | 1,638,472 |
| Wenbin Qiu Chief Executive Officer, Director | Sep 14, 2026 | Buy | +7,300 | $2.74 | $20.00K | 1,631,172 |
| Junhua Wu Chief Strategy Officer, Director | Sep 2, 2026 | Buy | +13,500 | $2.85 | $38.48K | 267,270 |
| Bin Helen Yu Director | Aug 28, 2026 | Option exercise | +5,603 | – | – | 17,269 |
| Changqing Ye Director | Jun 30, 2026 | Option exercise | +17,269 | – | – | 17,269 |
| Junhua Wu Chief Strategy Officer, Director | Jun 24, 2026 | Buy | +29,000 | $2.85 | $82.65K | 253,770 |
| Wenbin Qiu Chief Executive Officer, Director | Jun 22, 2026 | Buy | +10,000 | $2.81 | $28.10K | 1,623,872 |
| Wenbin Qiu Chief Executive Officer, Director | Jun 18, 2026 | Buy | +10,000 | $2.77 | $27.70K | 1,613,872 |
| Wenbin Qiu Chief Executive Officer, Director | Jun 17, 2026 | Buy | +10,000 | $2.83 | $28.30K | 1,603,872 |
| Junhua Wu Chief Strategy Officer, Director | Jun 17, 2026 | Buy | +18,500 | $2.84 | $52.54K | 224,770 |
| Wenbin Qiu Chief Executive Officer, Director | Jun 16, 2026 | Buy | +10,000 | $2.72 | $27.20K | 1,593,872 |
| Wenbin Qiu Chief Executive Officer, Director | Jun 15, 2026 | Buy | +10,000 | $2.79 | $27.90K | 1,583,872 |
| Wenbin Qiu Chief Executive Officer, Director | Jun 12, 2026 | Buy | +10,000 | $2.72 | $27.20K | 1,573,872 |
| Wenbin Qiu Chief Executive Officer, Director | Jun 11, 2026 | Buy | +10,000 | $2.67 | $26.70K | 1,563,872 |
| Junhua Wu Chief Strategy Officer, Director | Jun 11, 2026 | Buy | +18,000 | $2.69 | $48.42K | 206,270 |
| Wenbin Qiu Chief Executive Officer, Director | Jun 10, 2026 | Buy | +10,000 | $2.64 | $26.40K | 1,553,872 |
| Wenbin Qiu Chief Executive Officer, Director | Jun 9, 2026 | Buy | +10,000 | $2.72 | $27.20K | 1,543,872 |
| Wenbin Qiu Chief Executive Officer, Director | Jun 8, 2026 | Buy | +10,000 | $2.77 | $27.70K | 1,533,872 |
| Wenbin Qiu Chief Executive Officer, Director | Jun 5, 2026 | Buy | +10,000 | $2.65 | $26.50K | 1,523,872 |
| Wenbin Qiu Chief Executive Officer, Director | Jun 4, 2026 | Buy | +10,000 | $2.67 | $26.70K | 1,513,872 |
| Wenbin Qiu Chief Executive Officer, Director | Jun 3, 2026 | Buy | +10,000 | $2.63 | $26.30K | 1,503,872 |
| Wenbin Qiu Chief Executive Officer, Director | Jun 2, 2026 | Buy | +10,000 | $2.69 | $26.90K | 1,493,872 |
| Wenbin Qiu Chief Executive Officer, Director | Jun 1, 2026 | Buy | +10,000 | $2.73 | $27.30K | 1,483,872 |
| Junhua Wu Chief Strategy Officer, Director | Jun 1, 2026 | Buy | +20,000 | $2.70 | $54.00K | 188,270 |
| Wenbin Qiu Chief Executive Officer, Director | May 29, 2026 | Buy | +10,000 | $2.57 | $25.70K | 1,473,872 |
| Junhua Wu Chief Strategy Officer, Director | May 28, 2026 | Buy | +19,500 | $2.56 | $49.92K | 168,270 |
| Wenbin Qiu Chief Executive Officer, Director | May 28, 2026 | Buy | +10,000 | $2.56 | $25.60K | 1,463,872 |
| Wenbin Qiu Chief Executive Officer, Director | May 27, 2026 | Buy | +10,000 | $2.58 | $25.80K | 1,453,872 |
| Wenbin Qiu Chief Executive Officer, Director | May 26, 2026 | Buy | +10,000 | $2.55 | $25.50K | 1,443,872 |
| Junhua Wu Chief Strategy Officer, Director | May 26, 2026 | Buy | +10,000 | $2.55 | $25.50K | 148,770 |
| Wenbin Qiu Chief Executive Officer, Director | Apr 17, 2026 | Buy | +16,000 | $3.14 | $50.24K | 1,433,872 |
| Wenbin Qiu Chief Executive Officer, Director | Apr 16, 2026 | Buy | +17,500 | $2.84 | $49.70K | 1,417,872 |
| Wenbin Qiu Chief Executive Officer, Director | Apr 15, 2026 | Buy | +11,000 | $2.71 | $29.81K | 1,400,372 |
| Wenbin Qiu Chief Executive Officer, Director | Apr 14, 2026 | Buy | +11,500 | $2.63 | $30.25K | 1,389,372 |
| Wenbin Qiu Chief Executive Officer, Director | Apr 13, 2026 | Buy | +12,100 | $2.48 | $30.01K | 1,377,872 |
| Junhua Wu Chief Strategy Officer, Director | Apr 13, 2026 | Buy | +11,084 | $2.49 | $27.60K | 138,770 |
| Junhua Wu Chief Strategy Officer, Director | Apr 10, 2026 | Buy | +5,372 | $2.40 | $12.89K | 127,686 |
| Wenbin Qiu Chief Executive Officer, Director | Apr 10, 2026 | Buy | +12,400 | $2.43 | $30.13K | 1,365,772 |
| Wenbin Qiu Chief Executive Officer, Director | Apr 9, 2026 | Buy | +11,650 | $2.58 | $30.06K | 1,353,372 |
| Junhua Wu Chief Strategy Officer, Director | Apr 8, 2026 | Buy | +30,886 | $2.54 | $78.45K | 122,314 |
| Wenbin Qiu Chief Executive Officer, Director | Apr 8, 2026 | Buy | +11,600 | $2.58 | $29.93K | 1,341,722 |
| Wenbin Qiu Chief Executive Officer, Director | Apr 7, 2026 | Buy | +12,000 | $2.51 | $30.12K | 1,330,122 |
| Junhua Wu Chief Strategy Officer, Director | Apr 2, 2026 | Buy | +30,000 | $2.47 | $74.10K | 91,428 |
| Junhua Wu Chief Strategy Officer, Director | Mar 31, 2026 | Buy | +14,000 | $2.40 | $33.60K | 61,428 |
Awards, option exercises, tax withholding and gifts are shown alongside open-market buys and sales. Each name links to the filing on SEC EDGAR.
Planned insider sales
Notices of proposed sale filed on Form 144 before shares are sold
| Seller | Filed | Shares | Market value | Planned sale | Acquired through |
|---|---|---|---|---|---|
| Arthur Yu Executive | May 23, 2025 | 289,673 | $935.64K | May 24, 2025 | Employee Stock Option Exercise |
| Arthur Yu Executive | Jan 13, 2025 | 100,000 | $293.00K | Jan 14, 2025 | Employee Stock Option Exercise |
| Wenbin Qiu Officer, EXECUTIVE OFFICER | Aug 30, 2023 | 120,000 | $493.20K | Aug 30, 2023 | CASHLESS EXERCISE OF EMPLOYEE SHARES GRANTED UNDER COMPANY SHARE INCENTIVE PLAN |