BZUNNasdaqRetail-Catalog & Mail-Order HousesFiscal year ends December 31

Baozun Inc.

Financials through fiscal 2025, year ended Dec 31, 2025Last filing: 20-F on Apr 23, 2026

$3.83+0.11 (+3.09%)

Close on Oct 19, 2026

Baozun Inc. income statement

AnnualQuarterlyTTM

CNY USD

Millions of CNY, except per-share data. Shares in millions.

Line item	FY 2025 2025-12-31	FY 2024 2024-12-31	FY 2023 2023-12-31	FY 2022 2022-12-31	FY 2021 2021-12-31	FY 2020 2020-12-31	FY 2019 2019-12-31	FY 2018 2018-12-31	FY 2017 2017-12-31	FY 2016 2016-12-31	FY 2015 2015-12-31	FY 2014 2014-12-31	FY 2013 2013-12-31
Revenue	9,945	9,422	8,812	8,401	9,396	8,852	7,278	5,393	4,149	3,390	2,598	1,584	1,522
Cost of Revenue	2,576	2,474	2,409	2,256	3,277	3,326	2,774	2,035	1,917	1,922	1,736	1,086	1,246
Gross Profit	7,369	6,948	6,403	6,145	6,120	5,525	4,504	3,358	2,231	1,468	863	498	276
Selling, General & Admin	4,599	4,100	3,685	3,046	3,076	2,355	2,031	1,494	1,027	747	477	324	184
Selling & Marketing	3,847	3,381	2,829	2,674	2,550	2,131	1,816	1,339	911	659	404	227	146
General & Administrative	752	719	856	371	526	224	216	155	117	88	74	97	38
Advertising Expenses	2,249	1,685	1,249	1,325	1,360	1,142	870	620	363	250	208	115	56
Operating Expenses	–	–	–	–	–	–	–	5,037	3,892	3,300	2,590	1,641	1,563
Total Costs & Expenses	9,889	9,537	9,018	8,367	9,389	8,293	6,895	5,037	3,892	–	–	–	–
Operating Income	57	-115	-206	33	7.02	559	384	356	256	90	8.45	-57	-41
Interest Expense	45	39	41	57	57	66	61	13	4.25	0	–	1.55	0.68
Interest & Investment Income	59	69	82	46	63	41	43	8.02	13	12	8.83	3.16	4.57
Income from Equity Investments	11	-25	6.25	-3.59	3.30	5.47	4.77	-1.00	-1.27	0	-10	–	–
Other Non-Operating Income	-257	22	-11	614	–	–	–	–	–	12	18	-1.05	–
Asset Impairment Charges	18	6.93	35	13	0	0	9.02	9.02	6.23	0	–	–	–
Gain (Loss) on Investments	–	4.85	-68	-98	-210	0	0	–	–	–	–	–	–
Gain (Loss) on Sale of Assets	-12	-29	-7.41	-1.23	-8.31	-5.52	-3.49	-2.06	-1.06	-0.91	-0.88	-0.27	-0.22
Pretax Income	-201	-93	-217	-580	-154	549	348	336	265	102	27	-58	-37
Income Tax Expense	9.91	21	12	26	55	128	71	65	54	17	-6.02	1.91	0.31
Income from Continuing Operations	–	–	–	–	–	–	–	–	–	–	23	-60	-38
Net Income incl. Noncontrolling Interests	-200	-138	-223	-610	-206	427	282	270	209	85	23	-60	–
Minority Interest in Earnings	–	–	–	–	1.51	0.80	-0.19	0.06	0.26	-1.21	–	–	–
Net Income	-242	-185	-278	-653	-220	426	–	–	–	–	23	-60	-38
Preferred Dividends	–	–	–	–	–	–	–	–	–	–	–	17	–
Net Income to Common	-242	-185	-278	-653	-220	426	281	270	209	87	-2.71	-156	-99
EPS (Basic)(per share)	-1.40	-1.03	-1.56	-3.56	-1.02	2.27	1.62	1.59	1.29	0.58	-0.03	-5.31	-3.31
EPS (Diluted)(per share)	-1.40	-1.03	-1.56	-3.56	-1.02	2.23	1.57	1.50	1.19	0.53	-0.03	-5.31	-3.31
Shares Outstanding (Basic, Weighted)(shares)	173	180	179	183	216	187	174	170	162	150	103	29	30
Shares Outstanding (Diluted, Weighted)(shares)	173	180	179	183	216	191	179	179	176	164	103	29	30
EBITDA	278	130	45	230	214	710	504	428	307	126	32	-44	-34

Italic numbers are calculated by StockData (for example Q4 = full year − nine months). Per-share data and share counts are adjusted for stock splits. Hover a number for its source; click it to open the filing on SEC.gov. Click a row to chart it.

Ratios

Latest available, balances at Dec 31, 2025

Profitability, FY2025

Gross margin: 74.1%
Operating margin: 0.6%
Net margin: -2.4%
Return on equity, FY2025: -6.4%

Financial strength

Current ratio: 1.87
Debt to equity: –
Debt to assets: –
Cash to current liabilities: 24.9%

Valuation

P/E ratio: –
Price to sales: –
Price to book: –
Dividend yield: –

Valuation ratios need the share price and fill in once daily prices are connected.