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Bread Financial Holdings, Inc. (BFH.PB) stock analysis

BFH.PBNYSEPersonal Credit InstitutionsFiscal year ends December 31Also trades as BFH, BFH.PA
Financials through Q2 FY2026, quarter ended Jun 30, 2026Last filing: 10-Q on Oct 27, 2026Score 15/309% below fair value
$24.13−0.11 (-0.45%)

Close on Oct 30, 2026Market cap $4.06BP/E 8.2Yield 0.81%

StockData Score

Prices as of Oct 30, 2026How the score works

Value3Growth3Performance3Health4Dividend2

Solid15 of 30 checks passed

Bread Financial passes 15 of the 30 checks behind our score; 5 could not be run for lack of data and count as not passed. Each dot in the shape is one check — hover it for the numbers.

Valuation
3/6
Growth
3/6
Past performance
3/6
Financial health
4/6
Dividend
2/6

What stands out

  • Trading below fair value

    The share price of $105.66 is below our fair value estimate of $115.78.

  • Return on equity over 15%

    Return on equity was 17.4% over the last twelve months and averaged 21.6% over five years.

  • No debt

    Bread Financial has no borrowings on its latest balance sheet.

  • Earnings grew over 5 years

    Net income grew 19.3% a year on average over the last five fiscal years.

What to watch

  • Margin of safety under 20%

    The price is 8.7% below fair value, less than the 20% cushion we look for.

  • Revenue growing under 10% a year

    Revenue grew 0.2% a year over the last three fiscal years, short of the 10% we look for.

  • Elevated bankruptcy risk

    The Altman Z-score is 0.41; above 3 is the safe zone and below 1.8 the distress zone.

  • P/E above its 5-year median

    Bread Financial's P/E of 8.2 is above its own 5-year median of 5.6.

Valuation3/6
  • P/E above its 5-year median

    Bread Financial's P/E of 8.2 is above its own 5-year median of 5.6.

  • P/E below the industry

    Bread Financial's P/E of 8.2 is below the Personal Credit Institutions median of 12.2.

  • EV/EBITDA against its history

    Needs positive EBITDA and price history.

  • P/B below the industry

    Bread Financial's price-to-book of 1.21 is below the Personal Credit Institutions median of 1.93.

  • Trading below fair value

    The share price of $105.66 is below our fair value estimate of $115.78.

  • Margin of safety under 20%

    The price is 8.7% below fair value, less than the 20% cushion we look for.

Growth3/6
  • Revenue growing under 10% a year

    Revenue grew 0.2% a year over the last three fiscal years, short of the 10% we look for.

  • EPS growing 10%+ a year

    Diluted EPS grew 34.7% a year over the last three fiscal years.

  • Earnings growth accelerating

    Net income grew 99.0% over the last twelve months, against a 5-year average of 19.3% a year.

  • Growing slower than the industry

    Revenue grew 3.9% over the last twelve months; the Personal Credit Institutions median is 10.0%.

  • Guidance raised

    Bread Financial raised its full year normalized effective tax rate outlook on Jul 23, 2026.

  • Gross margin trend

    This company does not report gross profit.

Past performance3/6
  • Return on equity over 15%

    Return on equity was 17.4% over the last twelve months and averaged 21.6% over five years.

  • Return on invested capital

    Needs operating income and invested capital.

  • Return on equity below the industry

    Bread Financial's return on equity of 17.4% is below the Personal Credit Institutions median of 22.7%.

  • Earnings grew over 5 years

    Net income grew 19.3% a year on average over the last five fiscal years.

  • Net margin above its 5-year average

    Net margin was 14.4% over the last twelve months, against a 5-year average of 13.5%.

  • Net margin below the industry

    Bread Financial's net margin of 14.4% is below the Personal Credit Institutions median of 14.4%.

Financial health4/6
  • No debt

    Bread Financial has no borrowings on its latest balance sheet.

  • Debt not rising

    With no debt today, leverage cannot have risen.

  • Debt covered by cash flow

    There is no debt to cover.

  • Interest well covered

    No meaningful interest expense to cover.

  • Short-term liquidity

    The balance sheet is not split into current and non-current items.

  • Elevated bankruptcy risk

    The Altman Z-score is 0.41; above 3 is the safe zone and below 1.8 the distress zone.

Dividend2/6
  • Pays a dividend

    Bread Financial paid dividends worth 0.9% of the share price over the last twelve months.

  • Yield below Treasuries

    The 0.9% yield is below the 4.4% on a 1-year Treasury.

  • Yield below the top quarter

    The top quarter of US dividend payers yield 4.0% or more; Bread Financial yields 0.9%.

  • Dividend was cut

    The dividend per share fell by more than 10% at least once in the last 10 fiscal years.

  • Covered by earnings

    Dividends take 6.9% of net income.

  • Cash-flow cover

    Needs dividends paid and free cash flow.

Scores of similar companies

Our estimate per share

$115.78

The share price is 9% below this estimate.

20%+ below
Near fair value
20%+ above
$105.66Price
MethodMultiple usedOwn 5Y medianIndustry medianValue per shareWeight
P/E8.9×5.6×12.2×$113.9880%
P/B1.4×0.9×1.9×$122.9820%
Earnings powerleft out, too far from the others12.1% cost of equity––$427.51–
Fair value$115.78100%

Valuation over time

Using the earnings and balance sheet published at each date, not today's.

  • P/E at month end
  • Own 5-year median 5.6
  • Personal Credit Institutions median 12.2

An estimate from reported numbers and market multiples, not a price target or investment advice. It can be far off for companies whose profits are about to change sharply.

Market risk

From the past year of daily prices.

Liquidity

Low risk

Average value traded per day
$63.14M
Value traded per 1% price move
$30.77M

Downside

Low risk

Typical loss in a bad month
9.6%
Volatility (annualized)
39%
Sharpe ratio, 1 year
1.48
Beta to the S&P 500 (5Y)
1.41

Typical bad-month loss, week by week

25%: high

Margins

Share of revenue, fiscal years 2011 to 2025

Gross margin

–

Operating margin

–

Net margin

13.5%+7.0 pts over 5 years