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Alibaba Group Holding Ltd (BABA) operating KPIs

BABANYSEServices-Business Services, NECAlso trades as BABAF, BBAAY
Financials through fiscal 2026, year ended Mar 31, 2026Last filing: 20-F on May 20, 2026Score 6/30
$98.04−1.50 (-1.51%)

Close on Oct 30, 2026Market cap $227.70BP/E 14.9Yield –

Alibaba sBC Expense — Sales and Marketing (RMB M) (M)

Quarterly figures from Alibaba's filings and investor materials

QuarterlyAnnual
Latest, Q1 FY27
337
Period ended Jun 30, 2026
Change on a year earlier
-26.4%
458 in Q1 FY26
History
52 quarters
Since Q2 FY14
Sources
48
Documents cited below

Quarterly history

Hover a value to see the sentence it was read from; calculated values show their formula

PeriodEndedSBC Expense — Sales and Marketing (RMB M) (M)Year on yearSource
Q1 FY27Jun 30, 2026337-26.4%Alibaba Group Form 6-K Report of Foreign Private Issuer (filed 2026-08-20) ↗
Q4 FY26Mar 31, 2026352-46.2%Alibaba Group Form 6-K Report of Foreign Private Issuer (filed 2026-05-13) ↗
Q3 FY26Dec 31, 20251,011+89.0%Alibaba Group Form 6-K Report of Foreign Private Issuer (filed 2026-03-19) ↗
Q2 FY26Sep 30, 2025500-8.9%Alibaba Group Form 6-K Report of Foreign Private Issuer (filed 2025-11-25) ↗
Q1 FY26Jun 30, 2025458+14.8%Alibaba Group Form 6-K Report of Foreign Private Issuer (filed 2025-08-29) ↗
Q4 FY25Mar 31, 2025654-11.0%Alibaba Group Form 6-K Report of Foreign Private Issuer (filed 2025-05-15) ↗
Q3 FY25Dec 31, 2024535-33.5%Alibaba Group Form 6-K Report of Foreign Private Issuer (filed 2025-02-20) ↗
Q2 FY25Sep 30, 2024549-35.4%Alibaba Group Form 6-K Report of Foreign Private Issuer (filed 2024-11-15) ↗
Q1 FY25Jun 30, 2024399-419.2%Alibaba Group Form 6-K Report of Foreign Private Issuer (filed 2024-08-15) ↗
Q4 FY24Mar 31, 2024735-14.3%Alibaba Group Form 6-K Report of Foreign Private Issuer (filed 2024-05-14) ↗
Q3 FY24Dec 31, 2023805-25.5%Alibaba Group Form 6-K Report of Foreign Private Issuer (filed 2024-02-07) ↗
Q2 FY24Sep 30, 2023850-2.4%Alibaba Group Form 6-K Report of Foreign Private Issuer (filed 2023-11-16) ↗
Q1 FY24Jun 30, 2023-125-113.9%Alibaba Group Form 6-K Report of Foreign Private Issuer (filed 2023-08-10) ↗
Q4 FY23Mar 31, 2023858-531.2%Alibaba Group Form 6-K Report of Foreign Private Issuer (filed 2023-05-18) ↗
Q3 FY23Dec 31, 20221,081-9.8%Alibaba Group Form 6-K Report of Foreign Private Issuer (filed 2023-02-23) ↗
Q2 FY23Sep 30, 2022871-29.6%Alibaba Group Form 6-K Report of Foreign Private Issuer (filed 2022-11-17) ↗

Cite this data

StockData. (2026). Alibaba SBC Expense — Sales and Marketing (RMB M) (M), quarterly Q2 FY14–Q1 FY27 [Data set]. Compiled from Alibaba SEC filings and investor materials. https://stockdatahq.com/stocks/baba/kpis/sbc_sm_61

See every metric in the Alibaba KPI table. Data updated Oct 25, 2026.