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Alibaba Group Holding Ltd (BABA) operating KPIs

BABANYSEServices-Business Services, NECAlso trades as BABAF, BBAAY
Financials through fiscal 2026, year ended Mar 31, 2026Last filing: 20-F on May 20, 2026Score 6/30
$98.04−1.50 (-1.51%)

Close on Oct 30, 2026Market cap $227.70BP/E 14.9Yield –

Alibaba gAAP Sales and Marketing Expenses (US$M) ($M)

Annual figures from Alibaba's filings and investor materials

QuarterlyAnnual
Latest, FY2026
35,521
Period ended Mar 31, 2026
Change on a year earlier
+79.0%
19,847 in FY2025
History
10 years
Since FY2017
Sources
10
Documents cited below

Annual history

Hover a value to see the sentence it was read from; calculated values show their formula

PeriodEndedGAAP Sales and Marketing Expenses (US$M) ($M)Year on yearSource
FY2026Mar 31, 202635,521+79.0%Alibaba Group Form 6-K Report of Foreign Private Issuer (filed 2026-05-13) ↗
FY2025Mar 31, 202519,847+24.5%Alibaba Group Form 6-K Report of Foreign Private Issuer (filed 2025-05-15) ↗
FY2024Mar 31, 202415,947+5.8%Alibaba Group Form 6-K Report of Foreign Private Issuer (filed 2024-05-14) ↗
FY2023Mar 31, 202315,070-20.3%Alibaba Group Form 6-K Report of Foreign Private Issuer (filed 2023-05-18) ↗
FY2022Mar 31, 202218,898+51.9%Alibaba Group Form 6-K Report of Foreign Private Issuer (filed 2022-05-26) ↗
FY2021Mar 31, 202112,442+73.9%Alibaba Group Form 6-K Report of Foreign Private Issuer (filed 2021-05-13) ↗
FY2020Mar 31, 20207,156+20.7%Alibaba Group Form 6-K Report of Foreign Private Issuer (filed 2020-05-22) ↗
FY2019Mar 31, 20195,928+36.2%Alibaba Group Form 6-K Report of Foreign Private Issuer (filed 2019-05-15) ↗
FY2018Mar 31, 20184,352+83.6%Alibaba Group Form 6-K Report of Foreign Private Issuer (filed 2018-05-04) ↗
FY2017Mar 31, 20172,370–Alibaba Group Form 6-K Report of Foreign Private Issuer (filed 2017-05-18) ↗

Cite this data

StockData. (2026). Alibaba GAAP Sales and Marketing Expenses (US$M) ($M), annual FY2017–FY2026 [Data set]. Compiled from Alibaba SEC filings and investor materials. https://stockdatahq.com/stocks/baba/kpis/is_sm_usd_334

See every metric in the Alibaba KPI table. Data updated Oct 25, 2026.