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Alibaba Group Holding Ltd (BABA) operating KPIs

BABANYSEServices-Business Services, NECAlso trades as BABAF, BBAAY
Financials through fiscal 2026, year ended Mar 31, 2026Last filing: 20-F on May 20, 2026Score 6/30
$98.04−1.50 (-1.51%)

Close on Oct 30, 2026Market cap $227.70BP/E 14.9Yield –

Alibaba gAAP Sales and Marketing Expenses (RMB M) (M)

Quarterly figures from Alibaba's filings and investor materials

QuarterlyAnnual
Latest, Q1 FY27
47,625
Period ended Jun 30, 2026
Change on a year earlier
-10.4%
53,178 in Q1 FY26
History
45 quarters
Since Q1 FY16
Sources
41
Documents cited below

Quarterly history

Hover a value to see the sentence it was read from; calculated values show their formula

PeriodEndedGAAP Sales and Marketing Expenses (RMB M) (M)Year on yearSource
Q1 FY27Jun 30, 202647,625-10.4%Alibaba Group Form 6-K Report of Foreign Private Issuer (filed 2026-08-20) ↗
Q4 FY26Mar 31, 202653,415+47.6%Alibaba Group Form 6-K Report of Foreign Private Issuer (filed 2026-05-13) ↗
Q3 FY26Dec 31, 202571,934+68.6%Alibaba Group Form 6-K Report of Foreign Private Issuer (filed 2026-03-19) ↗
Q2 FY26Sep 30, 202566,496+104.8%Alibaba Group Form 6-K Report of Foreign Private Issuer (filed 2025-11-25) ↗
Q1 FY26Jun 30, 202553,178+62.6%Alibaba Group Form 6-K Report of Foreign Private Issuer (filed 2025-08-29) ↗
Q4 FY25Mar 31, 202536,179+25.5%Alibaba Group Form 6-K Report of Foreign Private Issuer (filed 2025-05-15) ↗
Q3 FY25Dec 31, 202442,675+26.3%Alibaba Group Form 6-K Report of Foreign Private Issuer (filed 2025-02-20) ↗
Q2 FY25Sep 30, 202432,471+27.4%Alibaba Group Form 6-K Report of Foreign Private Issuer (filed 2024-11-15) ↗
Q1 FY25Jun 30, 202432,696+20.9%Alibaba Group Form 6-K Report of Foreign Private Issuer (filed 2024-08-15) ↗
Q4 FY24Mar 31, 202428,826+15.6%Alibaba Group Form 6-K Report of Foreign Private Issuer (filed 2024-05-14) ↗
Q3 FY24Dec 31, 202333,783+10.3%Alibaba Group Form 6-K Report of Foreign Private Issuer (filed 2024-02-07) ↗
Q2 FY24Sep 30, 202325,485+14.0%Alibaba Group Form 6-K Report of Foreign Private Issuer (filed 2023-11-16) ↗
Q1 FY24Jun 30, 202327,047+5.7%Alibaba Group Form 6-K Report of Foreign Private Issuer (filed 2023-08-10) ↗
Q4 FY23Mar 31, 202324,931-8.3%Alibaba Group Form 6-K Report of Foreign Private Issuer (filed 2023-05-18) ↗
Q3 FY23Dec 31, 202230,628-16.6%Alibaba Group Form 6-K Report of Foreign Private Issuer (filed 2023-02-23) ↗
Q2 FY23Sep 30, 202222,359-22.5%Alibaba Group Form 6-K Report of Foreign Private Issuer (filed 2022-11-17) ↗

Cite this data

StockData. (2026). Alibaba GAAP Sales and Marketing Expenses (RMB M) (M), quarterly Q1 FY16–Q1 FY27 [Data set]. Compiled from Alibaba SEC filings and investor materials. https://stockdatahq.com/stocks/baba/kpis/is_sm_328

See every metric in the Alibaba KPI table. Data updated Oct 25, 2026.