Alibaba Group Holding Ltd
BABANYSEServices-Business Services, NECAlso trades as BABAF, BBAAY
$101.50+3.46 (+3.53%)
Close on Nov 2, 2026Market cap $235.74BP/E 15.4Yield –
Alibaba GAAP Sales and Marketing Expenses (US$M) by Quarter
GAAP Sales and Marketing Expenses (US$M) ($M)
Alibaba GAAP Sales and Marketing Expenses (US$M): $7,019M in Q1 FY27, down 5.4% from a year earlier.
Latest, Q1 FY27
7,019
Period ended Jun 30, 2026
Change on a year earlier
-5.4%
7,423 in Q1 FY26
History
41 quarters
Since Q1 FY17
Sources
41
Documents cited below
Where the Q1 FY27 figure comes from
“|| Sales and marketing expenses | 53,178 | 21.5 | % | 47,625 | 7,019 | 17.7 | % | (3.8 | )%”
Source: Alibaba Group Form 6-K Report of Foreign Private Issuer (filed 2026-08-20) ↗
Quarterly history
Hover a value to see the sentence it was read from; calculated values show their formula
Cite this data
StockData. (2026). Alibaba GAAP Sales and Marketing Expenses (US$M) ($M), quarterly Q1 FY17–Q1 FY27 [Data set]. Compiled from Alibaba SEC filings and investor materials. https://stockdatahq.com/stocks/baba/kpis/is-sm-usd-334
See every metric in the Alibaba KPI table. Data updated Oct 25, 2026.