Alibaba Group Holding Ltd
BABANYSEServices-Business Services, NECAlso trades as BABAF, BBAAY
$101.50+3.46 (+3.53%)
Close on Nov 2, 2026Market cap $235.74BP/E 15.3Yield –
Alibaba GAAP Sales and Marketing Expenses (RMB M) by Year
GAAP Sales and Marketing Expenses (RMB M) (M)
Alibaba GAAP Sales and Marketing Expenses (RMB M): 245,023M in FY2026, up 70.1% from a year earlier. That is the highest of the 14 years on record here.
Latest, FY2026
245,023
Period ended Mar 31, 2026
Change on a year earlier
+70.1%
144,021 in FY2025
History
14 years
Since FY2013
Sources
10
Documents cited below
Where the FY2026 figure comes from
“|| Sales and marketing expenses | 144,021 | 14.5 | % | 245,023 | 35,521 | 23.9 | % | 9.4 | %”
Source: Alibaba Group Form 6-K Report of Foreign Private Issuer (filed 2026-05-13) ↗
Annual history
Hover a value to see the sentence it was read from; calculated values show their formula
Cite this data
StockData. (2026). Alibaba GAAP Sales and Marketing Expenses (RMB M) (M), annual FY2013–FY2026 [Data set]. Compiled from Alibaba SEC filings and investor materials. https://stockdatahq.com/stocks/baba/kpis/is-sm-328
See every metric in the Alibaba KPI table. Data updated Oct 25, 2026.