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Alibaba Group Holding Ltd (BABA) operating KPIs

BABANYSEServices-Business Services, NECAlso trades as BABAF, BBAAY
Financials through fiscal 2026, year ended Mar 31, 2026Last filing: 20-F on May 20, 2026Score 6/30
$98.04−1.50 (-1.51%)

Close on Oct 30, 2026Market cap $227.70BP/E 14.9Yield –

Alibaba sales and Marketing Expenses Excluding SBC (RMB M) (M)

Quarterly figures from Alibaba's filings and investor materials

QuarterlyAnnual
Latest, Q1 FY27
47,288
Period ended Jun 30, 2026
Change on a year earlier
-10.3%
52,720 in Q1 FY26
History
45 quarters
Since Q1 FY16
Sources
41
Documents cited below

Quarterly history

Hover a value to see the sentence it was read from; calculated values show their formula

PeriodEndedSales and Marketing Expenses Excluding SBC (RMB M) (M)Year on yearSource
Q1 FY27Jun 30, 202647,288-10.3%Alibaba Group Form 6-K Report of Foreign Private Issuer (filed 2026-08-20) ↗
Q4 FY26Mar 31, 202653,063+49.4%Alibaba Group Form 6-K Report of Foreign Private Issuer (filed 2026-05-13) ↗
Q3 FY26Dec 31, 202570,923+68.3%Alibaba Group Form 6-K Report of Foreign Private Issuer (filed 2026-03-19) ↗
Q2 FY26Sep 30, 202565,996+106.7%Alibaba Group Form 6-K Report of Foreign Private Issuer (filed 2025-11-25) ↗
Q1 FY26Jun 30, 202552,720+63.2%Alibaba Group Form 6-K Report of Foreign Private Issuer (filed 2025-08-29) ↗
Q4 FY25Mar 31, 202535,525+26.5%Alibaba Group Form 6-K Report of Foreign Private Issuer (filed 2025-05-15) ↗
Q3 FY25Dec 31, 202442,140+27.8%Alibaba Group Form 6-K Report of Foreign Private Issuer (filed 2025-02-20) ↗
Q2 FY25Sep 30, 202431,922+29.6%Alibaba Group Form 6-K Report of Foreign Private Issuer (filed 2024-11-15) ↗
Q1 FY25Jun 30, 202432,297+18.9%Alibaba Group Form 6-K Report of Foreign Private Issuer (filed 2024-08-15) ↗
Q4 FY24Mar 31, 202428,091+16.7%Alibaba Group Form 6-K Report of Foreign Private Issuer (filed 2024-05-14) ↗
Q3 FY24Dec 31, 202332,978+11.6%Alibaba Group Form 6-K Report of Foreign Private Issuer (filed 2024-02-07) ↗
Q2 FY24Sep 30, 202324,635+14.6%Alibaba Group Form 6-K Report of Foreign Private Issuer (filed 2023-11-16) ↗
Q1 FY24Jun 30, 202327,172+10.1%Alibaba Group Form 6-K Report of Foreign Private Issuer (filed 2023-08-10) ↗
Q4 FY23Mar 31, 202324,073-12.1%Alibaba Group Form 6-K Report of Foreign Private Issuer (filed 2023-05-18) ↗
Q3 FY23Dec 31, 202229,547-16.8%Alibaba Group Form 6-K Report of Foreign Private Issuer (filed 2023-02-23) ↗
Q2 FY23Sep 30, 202221,488-22.2%Alibaba Group Form 6-K Report of Foreign Private Issuer (filed 2022-11-17) ↗

Cite this data

StockData. (2026). Alibaba Sales and Marketing Expenses Excluding SBC (RMB M) (M), quarterly Q1 FY16–Q1 FY27 [Data set]. Compiled from Alibaba SEC filings and investor materials. https://stockdatahq.com/stocks/baba/kpis/ex_sbc_sm_69

See every metric in the Alibaba KPI table. Data updated Oct 25, 2026.