AppLovin Corp (APP) operating KPIs
APPNasdaqServices-Computer Programming, Data Processing, Etc.Fiscal year ends December 31
Financials through Q2 FY2026, quarter ended Jun 30, 2026Last filing: 10-Q on Aug 5, 2026Score 17/3053% below fair value
$228.50−26.41 (-10.36%)
Close on Oct 30, 2026Market cap $76.47BP/E 17.6Yield –
AppLovin sales and Marketing Expense ($M)
Annual figures from AppLovin's filings and investor materials
Latest, 2025
204
Period ended Dec 31, 2025
Change on a year earlier
-19.5%
253 in 2024
History
7 years
Since 2019
Sources
3
Documents cited below
Annual history
Hover a value to see the sentence it was read from; calculated values show their formula
| Period | Ended | Sales and Marketing Expense ($M) | Year on year | Source |
|---|---|---|---|---|
| 2025 | Dec 31, 2025 | 204 | -19.5% | AppLovin 10-K, filed 2026-02-19 (financial database) ↗ |
| 2024 | Dec 31, 2024 | 253 | +10.9% | AppLovin 10-K, filed 2026-02-19 (financial database) ↗ |
| 2023 | Dec 31, 2023 | 228 | -75.2% | AppLovin 10-K, filed 2026-02-19 (financial database) ↗ |
| 2022 | Dec 31, 2022 | 920 | -18.6% | AppLovin 10-K, filed 2023-02-28 (financial database) ↗ |
| 2021 | Dec 31, 2021 | 1,130 | +80.0% | AppLovin 10-K, filed 2022-03-11 (financial database) ↗ |
| 2020 | Dec 31, 2020 | 628 | +30.3% | AppLovin 10-K, filed 2022-03-11 (financial database) ↗ |
| 2019 | Dec 31, 2019 | 482 | – | AppLovin 10-K, filed 2022-03-11 (financial database) ↗ |
Cite this data
StockData. (2026). AppLovin Sales and Marketing Expense ($M), annual 2019–2025 [Data set]. Compiled from AppLovin SEC filings and investor materials. https://stockdatahq.com/stocks/app/kpis/db-sm
See every metric in the AppLovin KPI table. Data updated Oct 28, 2026.