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AppLovin Corp (APP) operating KPIs

APPNasdaqServices-Computer Programming, Data Processing, Etc.Fiscal year ends December 31
Financials through Q2 FY2026, quarter ended Jun 30, 2026Last filing: 10-Q on Aug 5, 2026Score 17/3053% below fair value
$228.50−26.41 (-10.36%)

Close on Oct 30, 2026Market cap $76.47BP/E 17.6Yield –

AppLovin sales and Marketing Expense ($M)

Quarterly figures from AppLovin's filings and investor materials

Latest, Q2 2026
63.4
Period ended Jun 30, 2026
Change on a year earlier
+35.2%
46.9 in Q2 2025
History
26 quarters
Since Q1 2020
Sources
18
Documents cited below

Quarterly history

Hover a value to see the sentence it was read from; calculated values show their formula

PeriodEndedSales and Marketing Expense ($M)Year on yearSource
Q2 2026Jun 30, 202663.4+35.2%AppLovin 10-Q, filed 2026-08-05 (financial database) ↗
Q1 2026Mar 31, 202660.8+2.4%AppLovin 10-Q, filed 2026-05-06 (financial database) ↗
Q4 2025Dec 31, 202548.8-21.3%AppLovin 10-K, filed 2026-02-19 (financial database) ↗
Q3 2025Sep 30, 202548.6-22.9%AppLovin 10-Q, filed 2025-11-05 (financial database) ↗
Q2 2025Jun 30, 202546.9-30.0%AppLovin 10-Q, filed 2025-08-06 (financial database) ↗
Q1 2025Mar 31, 202559.4-73.8%AppLovin 10-Q, filed 2026-05-06 (financial database) ↗
Q4 2024Dec 31, 202462-72.2%AppLovin 10-K, filed 2026-02-19 (financial database) ↗
Q3 2024Sep 30, 202463-70.3%AppLovin 10-Q, filed 2025-11-05 (financial database) ↗
Q2 2024Jun 30, 202467-65.2%AppLovin 10-Q, filed 2025-08-06 (financial database) ↗
Q1 2024Mar 31, 2024227+11.7%AppLovin 10-Q, filed 2024-05-08 (financial database) ↗
Q4 2023Dec 31, 2023223+11.2%AppLovin 10-K, filed 2024-02-26 (financial database) ↗
Q3 2023Sep 30, 2023212+7.9%AppLovin 10-Q, filed 2023-11-08 (financial database) ↗
Q2 2023Jun 30, 2023192-17.1%AppLovin 10-Q, filed 2023-08-09 (financial database) ↗
Q1 2023Mar 31, 2023203-30.0%AppLovin 10-Q, filed 2023-05-10 (financial database) ↗
Q4 2022Dec 31, 2022201-36.1%AppLovin 10-K, filed 2023-02-28 (financial database) ↗
Q3 2022Sep 30, 2022197-31.0%AppLovin 10-Q, filed 2022-11-10 (financial database) ↗

Cite this data

StockData. (2026). AppLovin Sales and Marketing Expense ($M), quarterly Q1 2020–Q2 2026 [Data set]. Compiled from AppLovin SEC filings and investor materials. https://stockdatahq.com/stocks/app/kpis/db-sm

See every metric in the AppLovin KPI table. Data updated Oct 28, 2026.