Nu Skin Enterprises, Inc. (NUS) stock analysis
Close on Nov 12, 2026Market cap $195.19MP/E –Yield –
StockData Score
Prices as of Nov 11, 2026How the score works
Mixed12 of 30 checks passed
Nu Skin Enterprises passes 12 of the 30 checks behind our score; 6 could not be run for lack of data and count as not passed. Each dot in the shape is one check — hover it for the numbers.
- Valuation
- 3/6
- Growth
- 2/6
- Past performance
- 0/6
- Financial health
- 4/6
- Dividend
- 3/6
What stands out
Margin of safety over 20%
The price is 70.1% below fair value, more than the 20% cushion we look for.
Trading below fair value
The share price of $3.89 is below our fair value estimate of $13.01.
Low debt
Debt is 37.2% of shareholders' equity, under the 40% we consider low.
EPS growing 10%+ a year
Diluted EPS grew 15.4% a year over the last three fiscal years.
What to watch
Return on equity under 15%
Return on equity was -34.8% over the last twelve months and averaged 6.2% over five years; we look for 15% on both.
Return on capital under 10%
Return on invested capital was -3.1%, below the 10% that usually covers the cost of capital.
Earnings shrank over 5 years
Net income shrank 3.5% a year on average over the last five fiscal years.
Revenue growing under 10% a year
Revenue grew -12.6% a year over the last three fiscal years, short of the 10% we look for.
Valuation3/6
P/E against its history
Not enough price and earnings history to compare.
P/E against the industry
Needs positive earnings and enough profitable companies in the industry.
EV/EBITDA above its 5-year median
Nu Skin Enterprises's EV/EBITDA of 9.6 is above its 5-year median of 8.0.
P/B below the industry
Nu Skin Enterprises's price-to-book of 0.35 is below the Wholesale Trade-non-durable Goods median of 1.69.
Trading below fair value
The share price of $3.89 is below our fair value estimate of $13.01.
Margin of safety over 20%
The price is 70.1% below fair value, more than the 20% cushion we look for.
Growth2/6
Revenue growing under 10% a year
Revenue grew -12.6% a year over the last three fiscal years, short of the 10% we look for.
EPS growing 10%+ a year
Diluted EPS grew 15.4% a year over the last three fiscal years.
Earnings growth not accelerating
Net income grew -314% over the last twelve months, against a 5-year average of -3.5% a year.
Growing slower than the industry
Revenue grew -15.3% over the last twelve months; the Wholesale Trade-non-durable Goods median is -5.1%.
Guidance issued
The latest outlook (Q3 2026 Revenue, Aug 10, 2026) was issued for the first time, so it neither adds nor takes away points.
Gross margin improving
Gross margin was 67.8% over the last twelve months, against 67.2% a year earlier.
Past performance0/6
Return on equity under 15%
Return on equity was -34.8% over the last twelve months and averaged 6.2% over five years; we look for 15% on both.
Return on capital under 10%
Return on invested capital was -3.1%, below the 10% that usually covers the cost of capital.
Return on equity below the industry
Nu Skin Enterprises's return on equity of -34.8% is below the Wholesale Trade-non-durable Goods median of -6.0%.
Earnings shrank over 5 years
Net income shrank 3.5% a year on average over the last five fiscal years.
Net margin below its 5-year average
Net margin was -17.7% over the last twelve months, against a 5-year average of 2.6%.
Net margin below the industry
Nu Skin Enterprises's net margin of -17.7% is below the Wholesale Trade-non-durable Goods median of -13.1%.
Financial health4/6
Low debt
Debt is 37.2% of shareholders' equity, under the 40% we consider low.
Debt falling against equity
Debt to equity fell from 37.5% five years ago to 37.2%.
Debt not well covered by cash flow
Operating cash flow over the last twelve months equals 7.5% of total debt; we look for at least 20%.
Interest not well covered
Operating income covers interest expense -1.8 times; we look for at least 5.
Short-term assets cover short-term debts
Current assets are 2.04 times current liabilities.
Low bankruptcy risk
The Altman Z-score is 3.68; above 3 is the safe zone and below 1.8 the distress zone.
Dividend3/6
Pays a dividend
Nu Skin Enterprises paid dividends worth 6.2% of the share price over the last twelve months.
Yield above Treasuries
The 6.2% yield is above the 4.4% on a 1-year Treasury.
Yield in the top quarter
The top quarter of US dividend payers yield 3.8% or more; Nu Skin Enterprises yields 6.2%.
Dividend stability
Fewer than five years of dividend history.
Earnings cover
Needs dividends paid and net income.
Cash-flow cover
Needs dividends paid and free cash flow.
Fair value
How we estimate itOur estimate per share
$13.01
The share price is 70% below this estimate.
| Method | Multiple used | Own 5Y median | Industry median | Value per share | Weight |
|---|---|---|---|---|---|
| EV/EBITDAleft out, too far from the others | 9.9× | 8.0× | 11.8× | $4.02 | – |
| P/B | 1.2× | 0.8× | 1.7× | $13.80 | 40% |
| Earnings power | 9.7% cost of equity | – | – | $12.48 | 60% |
| Fair value | $13.01 | 100% | |||
Valuation over time
Using the earnings and balance sheet published at each date, not today's.
- P/E at month end
- Own 5-year median 15.9
- Wholesale Trade-non-durable Goods median 22.6
An estimate from reported numbers and market multiples, not a price target or investment advice. It can be far off for companies whose profits are about to change sharply.
Market risk
From the past year of daily prices.
Liquidity
Medium risk
- Average value traded per day
- $2.39M
- Value traded per 1% price move
- $1.04M
Downside
High risk
- Typical loss in a bad month
- 27.9%
- Volatility (annualized)
- 45%
- Sharpe ratio, 1 year
- -1.43
- Beta to the S&P 500 (5Y)
- 0.96
Typical bad-month loss, week by week
Margins
Share of revenue, fiscal years 2011 to 2025
Gross margin
Operating margin
Net margin
Growth rates
Compound annual growth to fiscal 2025
| Per year | 1 year | 3 years | 5 years | 10 years | Five-year pace |
|---|---|---|---|---|---|
| Revenue | -14.3% | -12.6% | -10.5% | -4.1% | |
| Gross profit | -12.7% | -13.5% | -11.7% | -5.2% | |
| Operating income | – | -16.0% | -23.9% | -12.3% | |
| Net income | – | +15.2% | -3.5% | +1.9% | |
| EPS, diluted | – | +15.4% | -2.6% | +3.5% | |
| Free cash flow | -34.4% | -2.1% | -32.0% | -16.1% |
Returns and balance sheet
10 fiscal years. Hover a measure to see how it is calculated.
| Measure | FY2016 | FY2020 | FY2025 | Trend |
|---|---|---|---|---|
| Return on equity | 19.2% | 21.6% | 22.0% | |
| Return on assets | 9.6% | 10.3% | 11.1% | |
| Current ratio | 1.79 | 1.66 | 2.08 | |
| Debt to equity | 0.63 | 0.38 | 0.28 | |
| Net debt to EBITDA | 0.20× | -0.20× | -0.12× | |
| Interest coverage | 14.8× | 19.7× | 4.7× | |
| Inventory turnover | 1.9× | 2.2× | 2.5× | |
| Capex to revenue | 2.3% | 2.5% | 2.3% | |
| Diluted shares | 56M | 53M | 50M |
Where the cash went
Fiscal 2021 to 2025, five years combined
Nu Skin Enterprises generated $560.31M from operations and spent $700.21M on capital expenditure, dividends and share buybacks. 37% of that went back into the business.
DuPont analysis
Return on equity split into margin, efficiency and leverage
| Fiscal year | Net margin | Asset turnover | Equity multiplier | Return on equity |
|---|---|---|---|---|
| FY2025 | 10.8% | 1.03× | 1.97× | 22.0% |
| FY2024 | -8.5% | 1.06× | 2.22× | -19.9% |
| FY2023 | 0.4% | 1.09× | 2.11× | 1.0% |
| FY2022 | 4.7% | 1.19× | 2.06× | 11.6% |
| FY2021 | 5.5% | 1.40× | 2.14× | 16.3% |
| FY2020 | 7.4% | 1.39× | 2.11× | 21.6% |
| FY2019 | 7.2% | 1.40× | 2.09× | 20.9% |
| FY2018 | 4.5% | 1.63× | 2.21× | 16.4% |
| FY2017 | 5.7% | 1.49× | 2.24× | 18.9% |
| FY2016 | 6.5% | 1.48× | 2.00× | 19.2% |
Piotroski F-Score
Nine tests of profitability, balance sheet and efficiency, fiscal 2025 against fiscal 2024
- ProfitableNet income above zero$160.20M
- Cash generatingOperating cash flow above zero$80.29M
- Return on assets improvedROA up on the prior year-8.1% → 10.9%
- Earnings backed by cashOperating cash flow above net income$80.29M vs $160.20M
- Less leverageLong-term debt to assets fell24.8% → 14.5%
- Better liquidityCurrent ratio rose1.82 → 2.08
- No dilutionShare count did not rise50M → 50M
- Gross margin improvedGross margin up on the prior year68.23% → 69.45%
- More efficientAsset turnover rose0.96 → 1.01
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