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Nu Skin Enterprises, Inc. (NUS) stock analysis

NUSNYSEWholesale-Drugs, Proprietaries & Druggists' SundriesFiscal year ends December 31
Financials through Q3 FY2026, quarter ended Sep 30, 2026Last filing: 10-Q on Nov 6, 2026Score 12/3070% below fair value
$4.01+0.12 (+3.08%)

Close on Nov 12, 2026Market cap $195.19MP/E –Yield –

StockData Score

Prices as of Nov 11, 2026How the score works

Value3Growth2Performance0Health4Dividend3

Mixed12 of 30 checks passed

Nu Skin Enterprises passes 12 of the 30 checks behind our score; 6 could not be run for lack of data and count as not passed. Each dot in the shape is one check — hover it for the numbers.

Valuation
3/6
Growth
2/6
Past performance
0/6
Financial health
4/6
Dividend
3/6

What stands out

  • Margin of safety over 20%

    The price is 70.1% below fair value, more than the 20% cushion we look for.

  • Trading below fair value

    The share price of $3.89 is below our fair value estimate of $13.01.

  • Low debt

    Debt is 37.2% of shareholders' equity, under the 40% we consider low.

  • EPS growing 10%+ a year

    Diluted EPS grew 15.4% a year over the last three fiscal years.

What to watch

  • Return on equity under 15%

    Return on equity was -34.8% over the last twelve months and averaged 6.2% over five years; we look for 15% on both.

  • Return on capital under 10%

    Return on invested capital was -3.1%, below the 10% that usually covers the cost of capital.

  • Earnings shrank over 5 years

    Net income shrank 3.5% a year on average over the last five fiscal years.

  • Revenue growing under 10% a year

    Revenue grew -12.6% a year over the last three fiscal years, short of the 10% we look for.

Valuation3/6
  • P/E against its history

    Not enough price and earnings history to compare.

  • P/E against the industry

    Needs positive earnings and enough profitable companies in the industry.

  • EV/EBITDA above its 5-year median

    Nu Skin Enterprises's EV/EBITDA of 9.6 is above its 5-year median of 8.0.

  • P/B below the industry

    Nu Skin Enterprises's price-to-book of 0.35 is below the Wholesale Trade-non-durable Goods median of 1.69.

  • Trading below fair value

    The share price of $3.89 is below our fair value estimate of $13.01.

  • Margin of safety over 20%

    The price is 70.1% below fair value, more than the 20% cushion we look for.

Growth2/6
  • Revenue growing under 10% a year

    Revenue grew -12.6% a year over the last three fiscal years, short of the 10% we look for.

  • EPS growing 10%+ a year

    Diluted EPS grew 15.4% a year over the last three fiscal years.

  • Earnings growth not accelerating

    Net income grew -314% over the last twelve months, against a 5-year average of -3.5% a year.

  • Growing slower than the industry

    Revenue grew -15.3% over the last twelve months; the Wholesale Trade-non-durable Goods median is -5.1%.

  • Guidance issued

    The latest outlook (Q3 2026 Revenue, Aug 10, 2026) was issued for the first time, so it neither adds nor takes away points.

  • Gross margin improving

    Gross margin was 67.8% over the last twelve months, against 67.2% a year earlier.

Past performance0/6
  • Return on equity under 15%

    Return on equity was -34.8% over the last twelve months and averaged 6.2% over five years; we look for 15% on both.

  • Return on capital under 10%

    Return on invested capital was -3.1%, below the 10% that usually covers the cost of capital.

  • Return on equity below the industry

    Nu Skin Enterprises's return on equity of -34.8% is below the Wholesale Trade-non-durable Goods median of -6.0%.

  • Earnings shrank over 5 years

    Net income shrank 3.5% a year on average over the last five fiscal years.

  • Net margin below its 5-year average

    Net margin was -17.7% over the last twelve months, against a 5-year average of 2.6%.

  • Net margin below the industry

    Nu Skin Enterprises's net margin of -17.7% is below the Wholesale Trade-non-durable Goods median of -13.1%.

Financial health4/6
  • Low debt

    Debt is 37.2% of shareholders' equity, under the 40% we consider low.

  • Debt falling against equity

    Debt to equity fell from 37.5% five years ago to 37.2%.

  • Debt not well covered by cash flow

    Operating cash flow over the last twelve months equals 7.5% of total debt; we look for at least 20%.

  • Interest not well covered

    Operating income covers interest expense -1.8 times; we look for at least 5.

  • Short-term assets cover short-term debts

    Current assets are 2.04 times current liabilities.

  • Low bankruptcy risk

    The Altman Z-score is 3.68; above 3 is the safe zone and below 1.8 the distress zone.

Dividend3/6
  • Pays a dividend

    Nu Skin Enterprises paid dividends worth 6.2% of the share price over the last twelve months.

  • Yield above Treasuries

    The 6.2% yield is above the 4.4% on a 1-year Treasury.

  • Yield in the top quarter

    The top quarter of US dividend payers yield 3.8% or more; Nu Skin Enterprises yields 6.2%.

  • Dividend stability

    Fewer than five years of dividend history.

  • Earnings cover

    Needs dividends paid and net income.

  • Cash-flow cover

    Needs dividends paid and free cash flow.

Scores of similar companies

Our estimate per share

$13.01

The share price is 70% below this estimate.

20%+ below
Near fair value
20%+ above
$3.89Price$13.01Fair value
MethodMultiple usedOwn 5Y medianIndustry medianValue per shareWeight
EV/EBITDAleft out, too far from the others9.9×8.0×11.8×$4.02–
P/B1.2×0.8×1.7×$13.8040%
Earnings power9.7% cost of equity––$12.4860%
Fair value$13.01100%

Valuation over time

Using the earnings and balance sheet published at each date, not today's.

  • P/E at month end
  • Own 5-year median 15.9
  • Wholesale Trade-non-durable Goods median 22.6

An estimate from reported numbers and market multiples, not a price target or investment advice. It can be far off for companies whose profits are about to change sharply.

Market risk

From the past year of daily prices.

Liquidity

Medium risk

Average value traded per day
$2.39M
Value traded per 1% price move
$1.04M

Downside

High risk

Typical loss in a bad month
27.9%
Volatility (annualized)
45%
Sharpe ratio, 1 year
-1.43
Beta to the S&P 500 (5Y)
0.96

Typical bad-month loss, week by week

25%: high

Margins

Share of revenue, fiscal years 2011 to 2025

Gross margin

69.4%−5.1 pts over 5 years

Operating margin

4.4%−5.5 pts over 5 years

Net margin

10.8%+3.4 pts over 5 years

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