MINISO Group Holding Ltd (MNSO) company profile

MINISO Group Holding Limited is a global value retailer specializing in trendy lifestyle products and pop toys characterized by distinctive IP designs. The company operates primarily through two complementary brands: its flagship brand, MINISO, and its pop toy brand, TOP TOY. MINISO products are organized across three core product pillars comprising lifestyle goods, beauty products, and toys, with design, quality, and affordability serving as core focal points. TOP TOY operates as an integrated pop toy platform offering collectible categories such as model figures, 3D building blocks, and vinyl plush toys. The company serves everyday retail consumers globally, catering especially to younger generations and pop toy enthusiasts through proprietary characters as well as co-branded merchandise licensed from major entertainment partners.

The business manages a vast global physical store network spanning over 90 countries and regions across Chinese Mainland and international markets. Its international presence includes operations in countries such as the United States, Canada, Indonesia, Vietnam, Italy, and Germany. The company's principal executive offices are located in Guangzhou, Guangdong province, China.

Summary of the business section of Miniso's latest annual report, written by StockData.

“Per ADS Total Initial public offering price $ 20.00 $ 608,000,000 Underwriting discount (1)(2) $ 1.10 $ 27,940,000 Proceeds, before expenses, to us (2) $ 18.90 $ 580,060,000 (1) The underwriters will not receive underwriting discounts or commissions on any ADSs purchased by Hillhouse through its affiliated entity”

Lock-up end is estimated as 180 days after the first trading day; the prospectus sets the actual terms.

“We had a total of 8,329 full-time employees as of December 31, 2025.”