Phoenix New Media Ltd (FENG) company profile
Close on Nov 13, 2026Market cap $16.81MP/E –Yield –
About Phoenix New Media
Television Broadcasting Stations, SIC 4833
Phoenix New Media Limited is a Chinese new media enterprise that distributes news, information, and entertainment content through personal computers, mobile applications, and third-party channels. Its portfolio spans more than forty interest-based verticals, including news, finance, military affairs, technology, and literature, presented via text, video, livestreaming, and digital reading formats. The company operates two main revenue-generating segments: advertising services and paid services. Advertising clients access customized display, video, and performance marketing solutions, while individual consumers purchase digital literature, audiobooks, and e-commerce goods. Advertisers represent diverse industries, such as automotive, telecommunications, financial services, retail, and internet services.
The business operates exclusively in China, employing 611 staff members as of year-end 2025 across Beijing, Shanghai, Guangzhou, and other domestic areas. Its technical operations utilize approximately 200 self-owned and leased physical servers across mainland China and Hong Kong, in addition to roughly 2,000 leased cloud-based servers. Phoenix New Media maintains its principal executive offices in Beijing, China, and maintains a registered office in Grand Cayman, Cayman Islands.
Summary of the business section of Phoenix New Media's latest annual report, written by StockData.
Company profile
Company
- Legal name
- Phoenix New Media Ltd
- Founded
- 2007
- Headquarters
- Beijing, China
- Address
- Sinolight Plaza, Fl.16, No.4 Qiyang Rd.,, Wangjing, Chaoyang District 100102
- Phone
- (86) 10 60676000
- Website
- ifeng.com
- Employees
- 611, Dec 31, 2025
- Industry
- Television Broadcasting Stations
- Auditor
- PricewaterhouseCoopers Zhong Tian LLP, Beijing, the Peoples Republic of China
Stock & identifiers
- Ticker
- FENG
- Exchange
- NYSE
- IPO date
- May 12, 2011
- Shares outstanding
- 577M, Dec 31, 2025
- Filer category
- Non-accelerated filer
- Stock splits
- 1-for-6 reverse, May 23, 2022
- SEC CIK
- 1509646
- CUSIP
- 71910C202
- ISIN
- US71910C2026
- FIGI
- BBG001NKNH59
- Share class FIGI
- BBG001V14PZ2
- EIN
- 00-0000000
Executives and directors
Officers and directors who filed ownership reports (Forms 3, 4, 5) in the last two years
| Name | Position | Shares owned |
|---|---|---|
| Xiaoyan Chi | Senior Vice President, Director | – |
| Yusheng Sun | Chief Executive Officer, Director | – |
| Edward J. Lu | Chief Financial Officer | – |
| Chun Liu | Senior Vice President | – |
| Wei XW Xu | Director | – |
| Qi LQ Li | Director | – |
| Ka Keung Yeung | Director | – |
| Jerry Juying Zhang | Director | – |
| Geng Xiao | Director | – |
IPO
From the final prospectus (Form 424B4) and the first day of trading
Offering
- Type
- Initial public offering
- Final prospectus filed
- May 12, 2011
- Securities offered
- 12,767,500
- Exchange
- NYSE
- First trading day
- May 16, 2011
- First-day close
- $12.30
- Lock-up ends (est.)
- Nov 12, 2011
Lock-up end is estimated as 180 days after the first trading day; the prospectus sets the actual terms.
Employees
Headcount reported in annual reports
“We had 743, 672 and 611 employees as of December 31, 2023, 2024 and 2025, respectively.”
Corporate history
Events identified from SEC filings
| Date | Event | Details |
|---|---|---|
| May 12, 2011 | IPO | Initial public offering priced (424B4 prospectus) |
| Apr 28, 2011 | Listing | Registration of securities on an exchange (Form 8-A) |
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