Phoenix New Media Ltd
Close on Oct 19, 2026
About Phoenix New Media
Television Broadcasting Stations, SIC 4833
Phoenix New Media Limited is a Chinese new media enterprise that distributes news, information, and entertainment content through personal computers, mobile applications, and third-party channels. Its portfolio spans more than forty interest-based verticals, including news, finance, military affairs, technology, and literature, presented via text, video, livestreaming, and digital reading formats. The company operates two main revenue-generating segments: advertising services and paid services. Advertising clients access customized display, video, and performance marketing solutions, while individual consumers purchase digital literature, audiobooks, and e-commerce goods. Advertisers represent diverse industries, such as automotive, telecommunications, financial services, retail, and internet services.
The business operates exclusively in China, employing 611 staff members as of year-end 2025 across Beijing, Shanghai, Guangzhou, and other domestic areas. Its technical operations utilize approximately 200 self-owned and leased physical servers across mainland China and Hong Kong, in addition to roughly 2,000 leased cloud-based servers. Phoenix New Media maintains its principal executive offices in Beijing, China, and maintains a registered office in Grand Cayman, Cayman Islands.
Summary of the business section of Phoenix New Media's latest annual report, written by StockData.
Company profile
Company
- Legal name
- Phoenix New Media Ltd
- Founded
- 2007
- Headquarters
- Beijing, China
- Address
- Sinolight Plaza, Fl.16, No.4 Qiyang Rd.,, Wangjing, Chaoyang District 100102
- Phone
- (86) 10 60676000
- Website
- ifeng.com
- Employees
- 611, Dec 31, 2025
- Industry
- Television Broadcasting Stations
- Auditor
- PricewaterhouseCoopers Zhong Tian LLP, Beijing, the Peoples Republic of China
Stock & identifiers
- Ticker
- FENG
- Exchange
- NYSE
- IPO date
- May 12, 2011
- Shares outstanding
- 577M, Dec 31, 2025
- Filer category
- Non-accelerated filer
- Stock splits
- 1-for-6 reverse, May 23, 2022
- SEC CIK
- 1509646
- CUSIP
- 71910C202
- ISIN
- US71910C2026
- EIN
- 00-0000000
Executives and directors
Officers and directors who filed ownership reports (Forms 3, 4, 5) in the last two years
| Name | Position | Shares owned |
|---|---|---|
| Xiaoyan Chi | Senior Vice President, Director | – |
| Yusheng Sun | Chief Executive Officer, Director | – |
| Edward J. Lu | Chief Financial Officer | – |
| Chun Liu | Senior Vice President | – |
| Wei XW Xu | Director | – |
| Qi LQ Li | Director | – |
| Ka Keung Yeung | Director | – |
| Jerry Juying Zhang | Director | – |
| Geng Xiao | Director | – |
Employees
Headcount reported in annual reports
“We had 743, 672 and 611 employees as of December 31, 2023, 2024 and 2025, respectively.”
Corporate history
Events identified from SEC filings
| Date | Event | Details |
|---|---|---|
| May 12, 2011 | IPO | Initial public offering priced (424B4 prospectus) |
| Apr 28, 2011 | Listing | Registration of securities on an exchange (Form 8-A) |