YETI Holdings, Inc.
Close on Oct 19, 2026
- Market cap
- $3.19B
- P/E (TTM)
- 18.3
- Dividend yield
- –
About YETI
Sporting & Athletic Goods, NEC, SIC 3949
YETI Holdings, Inc. designs, retails, and distributes outdoor equipment and gear. The company organizes its product offerings into three main categories: Coolers & Equipment, Drinkware, and Other. Its portfolio includes hard and soft coolers, travel and everyday bags, cargo storage, outdoor living items, stainless-steel insulated drinkware, coffeeware, cookware, and branded apparel. YETI serves a diverse group of consumers ranging from serious outdoor enthusiasts to general users who participate in outdoor, recreational, and household activities, alongside offering corporate sales solutions. The company operates as a single reportable operating segment.
YETI reaches customers globally through a combination of wholesale partners and direct-to-consumer channels, which include company-operated retail stores, e-commerce websites, and online marketplaces. The business distributes products internationally across regions including the United States, Canada, Australia, New Zealand, Europe, the United Kingdom, and Japan, supported by approximately 5,300 retail partners worldwide and an international network of third-party logistics facilities. The company is headquartered in Austin, Texas.
Summary of the business section of YETI's latest annual report, written by StockData.
Company profile
Company
- Legal name
- YETI Holdings, Inc.
- Founded
- 2006
- Headquarters
- Austin, TX
- Address
- 7601 Southwest Parkway 78735
- Phone
- (512) 394-9384
- Website
- yeti.com
- Employees
- 1,390, Jan 3, 2026
- Industry
- Sporting & Athletic Goods, NEC
- Incorporated in
- Delaware
- Fiscal year ends
- January 2
- Auditor
- PricewaterhouseCoopers LLP, Austin, Texas
Stock & identifiers
- Ticker
- YETI
- Exchange
- NYSE
- Shares outstanding
- 73M, Aug 6, 2026
- Public float
- $2.02B, Jun 27, 2025
- Filer category
- Large accelerated filer
- SEC CIK
- 1670592
- CUSIP
- 98585X104
- ISIN
- US98585X1046
- LEI
- 549300DSQICIGNT5GO63
- EIN
- 45-5297111
Executives and directors
Officers and directors who filed ownership reports (Forms 3, 4, 5) in the last two years
| Name | Position | Shares owned |
|---|---|---|
| Matthew J. Reintjes | Chair, President and CEO, Director | 574,160 |
| Martin Duff | SVP Supply Chain & Operations | 50,710 |
| Bryan C. Barksdale | SVP, CLO and Secretary | 80,074 |
| Scott C. Bomar | SVP, CFO and Treasurer | 20,045 |
| Michael John McMullen | CFO | 75,142 |
| Frank D. Gibeau | Director | 28,893 |
| Alison Dean | Director | 21,202 |
| Arne Arens | Director | 9,633 |
| Jan Magnus Welander | Director | 16,085 |
| Robert K. Shearer | Director | 71,202 |
| Dustan E. McCoy | Director | 38,497 |
| Elizabeth L. Axelrod | Director | 18,183 |
| Mary Lou Kelley | Director | 43,646 |
| Robert A. Katz | Director | 10,408 |
CEO pay and shareholder return
Pay versus performance table from the proxy statement
| Fiscal year | CEO total pay | CEO pay actually paid | Other executives (avg) | Value of $100 invested | Peer group |
|---|---|---|---|---|---|
| FY2025 Matthew J. Reintjes | $7.70M | $15.25M | $1.56M | $65 | $56 |
| FY2024 Matthew J. Reintjes | $7.82M | $10.48M | $1.36M | $57 | $56 |
| FY2023 Matthew J. Reintjes | $10.08M | $14.48M | $1.95M | $76 | $60 |
| FY2022 Matthew J. Reintjes | $5.34M | -$7.61M | $1.59M | $60 | $60 |
| FY2021 Matthew J. Reintjes | $7.68M | $15.47M | $2.11M | $121 | $106 |
| FY2020 Matthew J. Reintjes | $6.27M | $22.82M | $1.62M | $196 | $90 |
“Actually paid” adjusts reported pay for changes in the value of equity awards. Shareholder return assumes $100 invested at the start of the measurement period, as disclosed by the company.
Employees
Headcount reported in annual reports
“As of January 3, 2026, we employed approximately 1,390 people worldwide, representing twelve countries.”
Corporate history
Events identified from SEC filings
| Date | Event | Details |
|---|---|---|
| Mar 5, 2021 | Auditor change | Change in certifying accountant (8-K Item 4.01) |
| Oct 23, 2018 | Listing | Registration of securities on an exchange (Form 8-A) |