XCel Brands, Inc.
Close on Oct 19, 2026
- Market cap
- $2.62M
- P/E (TTM)
- –
- Dividend yield
- –
About XCel Brands
Patent Owners & Lessors, SIC 6794
Xcel Brands, Inc. is a media and consumer products company that designs, licenses, and markets consumer goods under various lifestyle brands. Its portfolio includes owned and co-developed brands spanning women's and men's apparel, footwear, accessories, fine jewelry, and home goods. Operating under a capital-light licensing model, the company generates revenue primarily through royalties rather than holding inventory. Its licensed products are distributed through interactive television networks, e-commerce platforms, brick-and-mortar retailers, and social commerce channels to consumer audiences.
The company operates primarily within the United States, reaching television audiences via broadcast networks and millions of social media followers through influencer partnerships and digital content. The business and its licensing partners do not currently derive a material portion of revenue from international sales or foreign licensing. Xcel Brands maintains its principal executive office in New York, New York, and employed 15 individuals as of late 2025.
Summary of the business section of XCel Brands's latest annual report, written by StockData.
Company profile
Company
- Legal name
- XCel Brands, Inc.
- Founded
- 2011
- Headquarters
- New York, NY
- Address
- 1333 Broadway, 10th Floor 10018
- Phone
- (347) 727-2474
- Website
- xcelbrands.com
- Employees
- 15, Dec 31, 2025
- Industry
- Patent Owners & Lessors
- Incorporated in
- Delaware
- Fiscal year ends
- December 31
- Auditor
- Marcum LLP, New York, NY
Stock & identifiers
- Ticker
- XELB
- Exchange
- Nasdaq
- IPO date
- Oct 2, 2012
- Shares outstanding
- 7M, Aug 2, 2026
- Public float
- $1.66M, Jun 30, 2025
- Filer category
- Non-accelerated filer<br>Smaller reporting company
- Stock splits
- 1-for-10 reverse, Mar 25, 2025; 1-for-10 reverse, Mar 24, 2025
- SEC CIK
- 1083220
- CUSIP
- 98400M200
- ISIN
- US98400M2008
- EIN
- 76-0307819
Executives and directors
Officers and directors who filed ownership reports (Forms 3, 4, 5) in the last two years
| Name | Position | Shares owned |
|---|---|---|
| Loren Robert W. D | CEO and Chairman, Director | 893,293 |
| Seth Burroughs | EVP of BD Treasurer Secretary | 65,314 |
| James Haran | Chief Financial Officer | 20,401 |
| Howard M. Liebman | Director | 21,644 |
| James D. Fielding | Director | 13,250 |
| Deborah Weinswig | Director | 14,850 |
| Mark DiSanto | Director | 381,185 |
CEO pay and shareholder return
Pay versus performance table from the proxy statement
| Fiscal year | CEO total pay | CEO pay actually paid | Other executives (avg) | Value of $100 invested | Peer group |
|---|---|---|---|---|---|
| FY2024 Robert W DLoren | $936.26K | $936.26K | $353.69K | $-60 | – |
| FY2023 Robert W DLoren | $1.08M | $1.08M | $361.89K | $84 | – |
“Actually paid” adjusts reported pay for changes in the value of equity awards. Shareholder return assumes $100 invested at the start of the measurement period, as disclosed by the company.
Employees
Headcount reported in annual reports
“As of December 31, 2025, we had 15 employees.”
Corporate history
Events identified from SEC filings