Workday, Inc.
WDAYNasdaqServices-Computer Processing & Data PreparationFiscal year ends January 31
Financials through Q2 FY2027, quarter ended Jul 31, 2026Last filing: 10-Q on Aug 27, 2026Score 13/3031% above fair value
$198.13+0.31 (+0.16%)
Close on Nov 2, 2026Market cap $47.75BP/E 40.2Yield –
Workday Advertising expense (annual) by Year
Advertising expense (annual) ($M)
Workday Advertising expense (annual): $181M in 2026, down 11.3% from a year earlier.
Latest, 2026
181
Period ended Jan 31, 2026
Change on a year earlier
-11.3%
204 in 2025
History
11 years
Since 2016
Sources
9
Documents cited below
Where the 2026 figure comes from
“Advertising expense was $ 181 million, $ 204 million, and $ 194 million for fiscal 2026, 2025, and 2024, respectively.”
Source: Workday Form 10-K, filed 2026-03-06 ↗
Reported in Form 10-K Note 2 (Summary of Significant Accounting Policies — Advertising, FY2016 → FY2026).
Annual history
Hover a value to see the sentence it was read from; calculated values show their formula
| Period | Ended | Advertising expense (annual) ($M) | Year on year | Source |
|---|---|---|---|---|
| 2026 | Jan 31, 2026 | 181 | -11.3% | Workday Form 10-K, filed 2026-03-06 ↗ |
| 2025 | Jan 31, 2025 | 204 | +5.2% | Workday Form 10-K, filed 2026-03-06 ↗ |
| 2024 | Jan 31, 2024 | 194 | +12.8% | Workday Form 10-K, filed 2026-03-06 ↗ |
| 2023 | Jan 31, 2023 | 172 | +31.3% | Workday Form 10-K, filed 2025-03-11 ↗ |
| 2022 | Jan 31, 2022 | 131 | +54.1% | Workday Form 10-K, filed 2024-03-08 ↗ |
| 2021 | Jan 31, 2021 | 85 | +39.3% | Workday Form 10-K, filed 2023-02-27 ↗ |
| 2020 | Jan 31, 2020 | 61 | +19.6% | Workday Form 10-K, filed 2022-02-28 ↗ |
| 2019 | Jan 31, 2019 | 51 | +18.6% | Workday Form 10-K, filed 2021-03-02 ↗ |
| 2018 | Jan 31, 2018 | 43 | +22.9% | Workday Form 10-K, filed 2020-03-03 ↗ |
| 2017 | Jan 31, 2017 | 35 | +12.9% | Workday Form 10-K, filed 2019-03-18 ↗ |
| 2016 | Jan 31, 2016 | 31 | – | Workday Form 10-K, filed 2018-03-14 ↗ |
Cite this data
StockData. (2026). Workday Advertising expense (annual) ($M), annual 2016–2026 [Data set]. Compiled from Workday SEC filings and investor materials. https://stockdatahq.com/stocks/wday/kpis/mktg-adv
See every metric in the Workday KPI table. Data updated Nov 2, 2026.