Under Armour, Inc. (UA) shareholders
UANYSEApparel & Other Finishd Prods of Fabrics & Similar MatlFiscal year ends March 31Also trades as UAA
Financials through Q1 FY2027, quarter ended Jun 30, 2026Last filing: 10-Q on Aug 7, 2026Score 2/3012% below fair value
$4.85−0.03 (-0.61%)
Close on Oct 30, 2026Market cap $2.06BP/E –Yield –
Ownership
Institutional holdings as of Jun 30, 2026, from 13F filings
Held by institutions
88.5%
182M of 206M shares
Institutional holders
300
43 new, 38 sold out
Net institutional buying
10M
In Q2 2026
Insider trades, 12 months
27 buys · 0 sales
Net bought $224.94M
Shares held by institutions
Holders of more than 5%
Latest Schedule 13D (active) or 13G (passive) filed by each holder
| Holder | Shares | % of class | Filing | As of |
|---|---|---|---|---|
| V. Prem Watsa Joint filing with The Second 1109 Holdco Ltd. (24.00%), The Second 810 Holdco Ltd. (24.00%) and 12 more | 45,300,872 | 24.00% | 13D (active) amendment | May 13, 2026 |
| The Second 810 Holdco Ltd. Joint filing with V. Prem Watsa (22.20%), The Second 1109 Holdco Ltd. (22.20%) and 12 more | 41,958,923 | 22.20% | 13D (active) | Dec 30, 2025 |
| 12002574 Canada Inc. Joint filing with V. Prem Watsa (16.10%), The Second 810 Holdco Ltd. (16.10%) and 7 more | 30,454,445 | 16.10% | 13G (passive) amendment | Dec 22, 2025 |
| BlackRock, Inc. | 27,032,958 | 14.30% | 13G (passive) amendment | Jun 30, 2026 |
| The Second 1109 Holdco Ltd. Joint filing with V. Prem Watsa (9.00%), The Second 810 Holdco Ltd. (9.00%) and 5 more | 16,991,049 | 9.00% | 13G (passive) | Nov 7, 2025 |
| MASH Holdings Limited Joint filing with Frasers Group plc (8.80%), MASH Beta Limited (8.80%) and 2 more | 16,576,500 | 8.80% | 13G (passive) | Sep 24, 2026 |
| The Vanguard Group - 23-1945930 | 16,575,574 | 7.77% | 13G (passive) amendment | Sep 30, 2024 |
| Vanguard Portfolio Management | 10,863,416 | 5.75% | 13G (passive) | Mar 31, 2026 |
Top institutional holders
13F holdings as of Jun 30, 2026
| Holder | Shares | % of UA | Value | Change | % of portfolio |
|---|---|---|---|---|---|
| Bdt Capital Partners, LLC | 66,605,319 | 32.29% | $414.29M | +1,554,586 | 9.51% |
| BlackRock, Inc. | 22,320,434 | 10.82% | $138.83M | +5,594,590 | 0.00% |
| Fairfax Financial Holdings Ltd/ Can | 21,999,128 | 10.67% | $136.61M | – | 5.18% |
| Dimensional Fund Advisors LP | 11,451,384 | 5.55% | $71.22M | −67,031 | 0.01% |
| Vanguard Portfolio Management LLC | 7,823,875 | 3.79% | $48.66M | +1,207,415 | 0.00% |
| Vanguard Capital Management LLC | 7,812,026 | 3.79% | $48.59M | +34,503 | 0.00% |
| State Street Corp | 5,810,048 | 2.82% | $36.14M | +1,193,684 | 0.00% |
| Neuberger Berman Group LLC | 4,269,378 | 2.07% | $26.48M | +266,151 | 0.02% |
| Geode Capital Management, LLC | 3,629,902 | 1.76% | $22.58M | +953,492 | 0.00% |
| D. E. Shaw & Co., Inc. | 3,316,903 | 1.61% | $20.63M | +478,186 | 0.01% |
| Northern Trust Corp | 1,582,797 | 0.77% | $9.84M | +768,016 | 0.00% |
| Vanguard Fiduciary Trust Co | 1,251,749 | 0.61% | $7.79M | +44,270 | 0.00% |
| Morgan Stanley | 1,220,985 | 0.59% | $7.59M | +506,186 | 0.00% |
| Goldman Sachs Group Inc | 1,143,851 | 0.55% | $7.11M | +260,095 | 0.00% |
| Point72 Asset Management, L.P. | 1,053,026 | 0.51% | $6.55M | +11,514 | 0.01% |
| Corient Private Wealth LLC | 1,008,763 | 0.49% | $6.27M | New | 0.01% |
| Millennium Management LLC | 974,589 | 0.47% | $6.06M | −779,226 | 0.00% |
| Bank of New York Mellon Corp | 851,792 | 0.41% | $5.30M | +137,766 | 0.00% |
| Invesco Ltd. | 850,750 | 0.41% | $5.29M | +89,990 | 0.00% |
| Quantinno Capital Management LP | 744,548 | 0.36% | $4.63M | +311,266 | 0.01% |
Institutional buying and selling by quarter
Positions opened, added to, reduced and closed by 13F filers
| Quarter | Holders | Shares held | % of shares | New / added | Reduced / closed | Shares bought | Shares sold |
|---|---|---|---|---|---|---|---|
| Q2 2026 | 300 | 182M | 88.5% | 43 / 88 | 82 / 38 | 19M | 9M |
| Q1 2026 | 303 | 173M | 83.7% | 52 / 90 | 68 / 41 | 39M | 10M |
| Q4 2025 | 300 | 159M | 77.2% | 59 / 65 | 92 / 61 | 23M | 25M |
| Q3 2025 | 307 | 161M | 78.2% | 52 / 60 | 100 / 44 | 21M | 13M |
| Q2 2025 | 304 | 153M | 74.3% | 32 / 76 | 92 / 39 | 12M | 15M |
| Q1 2025 | 312 | 156M | 75.8% | 38 / 69 | 92 / 57 | 16M | 13M |
| Q4 2024 | 336 | 156M | 75.5% | 59 / 77 | 97 / 43 | 17M | 19M |
| Q3 2024 | 325 | 158M | 76.6% | 40 / 78 | 92 / 24 | 25M | 11M |
| Q2 2024 | 311 | 161M | 78.1% | 26 / 71 | 108 / 51 | 12M | 14M |
| Q1 2024 | 339 | 163M | 79.1% | 51 / 82 | 87 / 43 | 22M | 20M |
| Q4 2023 | 334 | 161M | 78.0% | 47 / 85 | 97 / 46 | 21M | 12M |
| Q3 2023 | 335 | 152M | 73.7% | 34 / 102 | 85 / 30 | 15M | 18M |
Top mutual fund and ETF holders
Latest monthly portfolio reports (Form N-PORT)
185 funds held UA in Q2 2026, 68% of their shares through ETFs. Each fund counts once per quarter, from its quarter-end report.
| Fund | Shares | % of UA | Value | % of fund | As of |
|---|---|---|---|---|---|
| iShares Core S&P Small-Cap ETF | 7,197,555 | 3.49% | $44.77M | 0.04% | Jun 30, 2026 |
| Vanguard Total Stock Market Index Fund | 5,062,331 | 2.45% | $31.49M | 0.00% | Jun 30, 2026 |
| iShares Russell 2000 ETF | 4,381,496 | 2.12% | $27.25M | 0.03% | Jun 30, 2026 |
| U.S. Small Cap Value Portfolio | 2,864,839 | 1.39% | $18.59M | 0.10% | Jul 31, 2026 |
| Vanguard Small-Cap Index Fund | 2,610,601 | 1.27% | $16.24M | 0.01% | Jun 30, 2026 |
| Vanguard Extended Market Index Fund | 2,312,918 | 1.12% | $14.39M | 0.01% | Jun 30, 2026 |
| iShares Russell 2000 Value ETF | 1,752,515 | 0.85% | $10.90M | 0.08% | Jun 30, 2026 |
| Vanguard Small-Cap Value Index Fund | 1,640,325 | 0.80% | $10.20M | 0.02% | Jun 30, 2026 |
| U.S. Targeted Value Portfolio | 1,557,218 | 0.75% | $10.11M | 0.06% | Jul 31, 2026 |
| Fidelity Small Cap Index Fund | 1,428,560 | 0.69% | $9.27M | 0.03% | Jul 31, 2026 |
| Dimensional U.S. Targeted Value ETF | 1,167,132 | 0.57% | $7.57M | 0.05% | Jul 31, 2026 |
| State Street(R) SPDR(R) Portfolio S&P 600(TM) Small Cap ETF | 1,075,307 | 0.52% | $6.69M | 0.04% | Jun 30, 2026 |
| iShares S&P Small-Cap 600 Value ETF | 1,022,753 | 0.50% | $6.36M | 0.08% | Jun 30, 2026 |
| Neuberger Intrinsic Value Fund | 1,016,736 | 0.49% | $5.83M | 0.39% | May 31, 2026 |
| Dimensional US Small Cap Value ETF | 1,011,118 | 0.49% | $6.56M | 0.08% | Jul 31, 2026 |
Officers, directors and major owners
People who filed Forms 3, 4 or 5 in the last two years
| Name | Role | Shares owned | % of shares | Latest filing |
|---|---|---|---|---|
| Kevin A. Plank | President and CEO, Director, 10% owner | 87,302,232 | 42.33% | Aug 28, 2026 |
| Simon James Pestridge | Chief Marketing Officer | 233,729 | 0.11% | Sep 1, 2026 |
| Eric J. Aumen | Chief Accounting Officer | 141,194 | 0.07% | Aug 18, 2026 |
| Reza Taleghani | Chief Financial Officer | 87,621 | 0.04% | Aug 12, 2026 |
| Mehri Shadman | Chief Legal Officer | 166,624 | 0.08% | May 19, 2026 |
| Eric Liedtke | Chief Marketing Officer | 289,901 | 0.14% | May 19, 2026 |
| Adam Peake | President of the Americas | 341,460 | 0.17% | May 18, 2026 |
| Kara Trent | Chief Merchandising Officer | 631,650 | 0.31% | May 18, 2026 |
| Shawn Curran | Chief Supply Chain Officer | 555,838 | 0.27% | May 18, 2026 |
| David Bergman | Chief Financial Officer | 601,556 | 0.29% | Jun 20, 2025 |
| Yassine Saidi | Chief Product Officer | 465,996 | 0.23% | Jun 20, 2025 |
| Jerri Devard | Director | 199,075 | 0.10% | Sep 2, 2026 |
| Eric T. Olson | Director | 230,906 | 0.11% | Sep 2, 2026 |
| Douglas E. Coltharp | Director | 606,159 | 0.29% | Sep 2, 2026 |
| Mohamed El-Erian | Director | 375,910 | 0.18% | Sep 2, 2026 |
| Robert John Sweeney | Director | 214,525 | 0.10% | Sep 2, 2026 |
| David W. Gibbs | Director | 257,435 | 0.12% | Sep 2, 2026 |
| Carolyn Everson | Director | 139,094 | 0.07% | Sep 2, 2026 |
| Dawn N. Fitzpatrick | Director | 214,525 | 0.10% | Sep 2, 2026 |
| Patrick Whitesell | Director | 156,476 | 0.08% | Sep 2, 2026 |
| Eugene Dubois Smith | Director | 90,929 | 0.04% | Sep 2, 2026 |
| Karen Katz | Director | 197,615 | 0.10% | Jul 3, 2025 |
| Financial Holdings Ltd/ Can Fairfax | 10% owner | 51,416,278 | 24.93% | May 14, 2026 |
| V. Prem Et Al Watsa | 10% owner | 66,178,344 | 32.09% | May 14, 2026 |
Insider trades
Common stock transactions reported on Form 4, newest first
| Insider | Date | Transaction | Shares | Price | Value | Shares after |
|---|---|---|---|---|---|---|
| Simon James Pestridge Chief Marketing Officer | Aug 28, 2026 | Tax withholding | −3,679 | – | – | 233,729 |
| Eugene Dubois Smith Director | Aug 26, 2026 | Award | +29,880.48 | – | – | 90,929 |
| Patrick Whitesell Director | Aug 26, 2026 | Award | +29,880.48 | – | – | 156,476 |
| Douglas E. Coltharp Director | Aug 26, 2026 | Award | +29,880.48 | – | – | 353,146 |
| David W. Gibbs Director | Aug 26, 2026 | Award | +29,880.48 | – | – | 207,435 |
| Eric T. Olson Director | Aug 26, 2026 | Award | +29,880.48 | – | – | 217,148 |
| Jerri Devard Director | Aug 26, 2026 | Award | +29,880.48 | – | – | 197,875 |
| Robert John Sweeney Director | Aug 26, 2026 | Award | +29,880.48 | – | – | 214,525 |
| Mohamed El-Erian Director | Aug 26, 2026 | Award | +29,880.48 | – | – | 264,260 |
| Carolyn Everson Director | Aug 26, 2026 | Award | +29,880.48 | – | – | 139,094 |
| Dawn N. Fitzpatrick Director | Aug 26, 2026 | Award | +29,880.48 | – | – | 214,525 |
| Kevin A. Plank President and CEO, Director, 10% owner | Aug 26, 2026 | Award | +2,165,533 | – | – | 6,206,831 |
| Eric J. Aumen Chief Accounting Officer | Aug 15, 2026 | Tax withholding | −3,568 | – | – | 141,194 |
| Reza Taleghani Chief Financial Officer | Aug 11, 2026 | Buy | +18,656 | $5.37 | $100.18K | 87,621 |
| Patrick Whitesell Director | Jul 1, 2026 | Award | +3,912.36 | – | – | 126,596 |
| Dawn N. Fitzpatrick Director | Jul 1, 2026 | Award | +4,303.6 | – | – | 184,644 |
| Douglas E. Coltharp Director | Jul 1, 2026 | Award | +5,575.12 | – | – | 323,266 |
| Carolyn Everson Director | Jul 1, 2026 | Award | +782.47 | – | – | 109,214 |
| David W. Gibbs Director | Jul 1, 2026 | Award | +4,499.22 | – | – | 177,555 |
| Robert John Sweeney Director | Jul 1, 2026 | Award | +4,303.6 | – | – | 184,644 |
| Mohamed El-Erian Director | Jul 1, 2026 | Award | +10,367.76 | – | – | 234,379 |
| Kevin A. Plank President and CEO, Director, 10% owner | May 15, 2026 | Tax withholding | −61,636 | – | – | 4,041,298 |
| Eric Liedtke Chief Marketing Officer | May 15, 2026 | Tax withholding | −34,233 | – | – | 274,669 |
| Mehri Shadman Chief Legal Officer | May 15, 2026 | Tax withholding | −23,490 | – | – | 165,054 |
| Shawn Curran Chief Supply Chain Officer | May 15, 2026 | Tax withholding | −52,849 | – | – | 555,838 |
| Eric J. Aumen Chief Accounting Officer | May 15, 2026 | Tax withholding | −7,467 | – | – | 144,293 |
| Adam Peake President of the Americas | May 15, 2026 | Tax withholding | −8,422 | – | – | 308,260 |
| Kara Trent Chief Merchandising Officer | May 15, 2026 | Tax withholding | −54,907 | – | – | 631,650 |
| Shawn Curran Chief Supply Chain Officer | May 14, 2026 | Award | +189,013 | – | – | 608,687 |
| Eric J. Aumen Chief Accounting Officer | May 14, 2026 | Award | +60,484 | – | – | 151,760 |
| Adam Peake President of the Americas | May 14, 2026 | Award | +189,013 | – | – | 316,682 |
| Kara Trent Chief Merchandising Officer | May 14, 2026 | Award | +226,815 | – | – | 686,557 |
| V. Prem Et Al Watsa 10% owner | May 14, 2026 | Buy | +100 | $5.00 | $500 | 44,179,216 |
| V. Prem Et Al Watsa 10% owner | May 13, 2026 | Buy | +739,521 | $4.97 | $3.68M | 44,179,116 |
| V. Prem Et Al Watsa 10% owner | May 12, 2026 | Buy | +438,723 | $4.99 | $2.19M | 43,439,595 |
| Douglas E. Coltharp Director | Apr 1, 2026 | Award | +6,361.61 | – | – | 317,690 |
| Carolyn Everson Director | Apr 1, 2026 | Award | +892.86 | – | – | 108,431 |
| Patrick Whitesell Director | Apr 1, 2026 | Award | +4,464.29 | – | – | 122,683 |
| Robert John Sweeney Director | Apr 1, 2026 | Award | +4,910.71 | – | – | 180,341 |
| Mohamed El-Erian Director | Apr 1, 2026 | Award | +11,830.36 | – | – | 224,012 |
| David W. Gibbs Director | Apr 1, 2026 | Award | +5,133.93 | – | – | 173,056 |
| Dawn N. Fitzpatrick Director | Apr 1, 2026 | Award | +4,910.71 | – | – | 180,341 |
| Eric J. Aumen Chief Accounting Officer | Feb 15, 2026 | Tax withholding | −2,376 | – | – | 90,702 |
| Kara Trent Chief Merchandising Officer | Feb 13, 2026 | Award | +35,869 | – | – | 459,742 |
| Adam Peake President of the Americas | Feb 13, 2026 | Award | +50,216 | – | – | 127,669 |
| V. Prem Et Al Watsa 10% owner | Jan 28, 2026 | Buy | +89,786 | $6.29 | $564.75K | 43,000,872 |
| V. Prem Et Al Watsa 10% owner | Jan 28, 2026 | Buy | +1,022,333 | $6.20 | $6.34M | 21,999,128 |
| V. Prem Et Al Watsa 10% owner | Jan 27, 2026 | Buy | +686,505 | $6.30 | $4.32M | 42,911,086 |
| V. Prem Et Al Watsa 10% owner | Jan 27, 2026 | Buy | +842,481 | $6.20 | $5.22M | 20,976,795 |
| V. Prem Et Al Watsa 10% owner | Jan 26, 2026 | Buy | +730,238 | $6.18 | $4.51M | 20,134,314 |
| V. Prem Et Al Watsa 10% owner | Jan 26, 2026 | Buy | +265,658 | $6.30 | $1.67M | 42,224,581 |
| V. Prem Et Al Watsa 10% owner | Jan 23, 2026 | Buy | +928,397 | $6.15 | $5.71M | 19,404,076 |
| V. Prem Et Al Watsa 10% owner | Jan 22, 2026 | Buy | +411,057 | $6.15 | $2.53M | 18,475,679 |
| V. Prem Et Al Watsa 10% owner | Jan 21, 2026 | Buy | +5,000,000 | $5.89 | $29.45M | 18,064,622 |
| V. Prem Et Al Watsa 10% owner | Jan 20, 2026 | Buy | +1,769,581 | $5.62 | $9.95M | 13,064,622 |
| V. Prem Et Al Watsa 10% owner | Jan 16, 2026 | Buy | +1,837,686 | $5.60 | $10.29M | 11,295,041 |
| Carolyn Everson Director | Jan 2, 2026 | Award | +986.19 | – | – | 107,538 |
| Robert John Sweeney Director | Jan 2, 2026 | Award | +5,424.06 | – | – | 175,430 |
| Mohamed El-Erian Director | Jan 2, 2026 | Award | +4,437.87 | – | – | 212,181 |
| Patrick Whitesell Director | Jan 2, 2026 | Award | +4,930.97 | – | – | 118,219 |
Awards, option exercises, tax withholding and gifts are shown alongside open-market buys and sales. Each name links to the filing on SEC EDGAR.
Short interest
Shares sold short and not yet bought back, as of Oct 15, 2026 (FINRA, reported twice a month)
Short % of shares outstanding
–
25M shares short
Days to cover
9.0
At 3M shares a day
Change since last report
-9.2%
From 27M shares
Short volume, 20 days
63.1%
Of volume reported to FINRA
Shares sold short, last 12 months
Short sale volume counts trades marked short on any given day, including market-maker hedging, so it runs far higher than the share of Under Armour's stock actually held short. Settlement fails (shares not delivered on time) peaked at 177,981 shares on Sep 25, 2026 over the last 90 days.
Planned insider sales
Notices of proposed sale filed on Form 144 before shares are sold
| Seller | Filed | Shares | Market value | Planned sale | Acquired through |
|---|---|---|---|---|---|
| Eric Liedtke Former Affiliate | Aug 31, 2026 | 86,574 | $427.95K | Aug 31, 2026 | PSU / RSU - See Remarks |
| David Bergman Former Chief Financial Officer | Feb 19, 2026 | 66,835 | $506.90K | Feb 17, 2026 | Acquired as Compensation - Restricted Stock Units |
| Mehri Shadman Officer | Jun 3, 2025 | 16,287 | $100.08K | Jun 3, 2025 | Restricted Stock Lapse - see remarks |
| David Bergman Officer | Dec 2, 2024 | 30,000 | $272.60K | Dec 2, 2024 | Restricted Stock Lapse - See Remarks |
| Mehri Shadman Officer | Nov 18, 2024 | 9,639 | $84.90K | Nov 18, 2024 | Restricted Stock Lapse |
| Mehri Shadman Officer | Nov 15, 2024 | 17,240 | $151.03K | Nov 15, 2024 | Restricted Stock Lapse |
| James A. Dausch Former Affiliate | Sep 4, 2024 | 20,453 | $159.61K | Sep 4, 2024 | Restricted Stock Lapse |
| Tchernavia Rocker Former Affiliate | Aug 14, 2024 | 110,357 | $846.62K | Aug 14, 2024 | ESPP - See Remarks |
| Stephanie Linnartz Officer | May 20, 2024 | 624,384 | $4.15M | May 20, 2024 | Acquired as Compensation -- Restricted Stock Units |
| Browne Colin Former Officer | Jan 24, 2024 | 69,307 | $500.41K | Jan 24, 2024 | RSU Grants |
| Browne Colin Officer | Nov 27, 2023 | 186,000 | $1.38M | Nov 27, 2023 | RSUs |
| Maheshwari Aditya Former Affiliate | Nov 8, 2023 | 7,000 | $48.94K | Nov 8, 2023 | Restricted Stock Lapse |