Taboola.com Ltd.

Taboola is a technology company that provides performance advertising and content recommendation solutions across digital publisher properties, mobile applications, and connected devices. Its proprietary platform connects advertisers with target audiences using artificial intelligence algorithms and first-party readership data, operating outside of traditional search and social media ecosystems. For digital properties, the company offers audience development tools and monetization opportunities across native, display, and video ad formats. Taboola also operates an e-commerce segment through its Connexity subsidiary, which syndicates product listings and retailer links into editorial content. Customers primarily include performance advertisers across varied commercial sectors and digital publishers seeking audience engagement and monetization.

The company operates globally, reaching more than 600 million daily active users across approximately 14,000 digital property partners. Its technical operations utilize around 14,000 servers, seven front-end data centers, and four back-end data centers processing extensive data for machine learning models. Taboola conducts international business with sales hubs in Bangkok, London, Los Angeles, New York, and São Paulo, supported by regional satellite offices. The text does not state the company's headquarters location.

Summary of the business section of Taboola.com's latest annual report, written by StockData.

“Actually paid” adjusts reported pay for changes in the value of equity awards. Shareholder return assumes $100 invested at the start of the measurement period, as disclosed by the company.

“On December 31, 2025, we had approximately 2,000 employees, the majority of which have been employed by Taboola for over three years (including service periods of persons employed by Connexity prior to Taboola’s acquisition of Connexity).”