Rush Enterprises Inc (RUSHB) company profile
Close on Oct 30, 2026Market cap $4.55BP/E 17.1Yield 1.30%
About Rush Enterprises
Retail-Auto Dealers & Gasoline Stations, SIC 5500
Rush Enterprises, Inc. operates as an integrated retailer of commercial vehicles and related services through its single reportable segment, the Truck Segment. Operating primarily under the name Rush Truck Centers, the company sells new and used commercial vehicles, including heavy-, medium-, and light-duty trucks, as well as buses. Its offerings encompass aftermarket parts, vehicle maintenance, collision repairs, third-party financing, insurance products, leasing, equipment installation, and compressed natural gas fuel systems. Rush Enterprises serves diverse clients, including national and regional truck fleets, corporations, local and state government entities, and independent owner-operators.
The company is headquartered in New Braunfels, Texas. Its network is located primarily in high-traffic regions across the United States and Ontario, Canada. Rush Enterprises operates 126 franchised Rush Truck Centers across 23 states and 55 leasing facilities across 21 states and Ontario. In Canada, it maintains an eighty percent interest in a subsidiary with 14 dealerships in Ontario, along with sales operations reaching Quebec and the Maritime provinces.
Summary of the business section of Rush Enterprises's latest annual report, written by StockData.
Company profile
Company
- Legal name
- Rush Enterprises Inc
- Founded
- 1965
- Headquarters
- New Braunfels, TX
- Address
- 555 Ih 35 South 78130
- Phone
- (830) 626-5200
- Website
- rushenterprises.com
- Employees
- 7,355, Dec 31, 2025
- Industry
- Retail-Auto Dealers & Gasoline Stations
- Incorporated in
- Texas
- Fiscal year ends
- December 31
- Auditor
- Ernst & Young LLP, San Antonio, Texas
Stock & identifiers
- Ticker
- RUSHB
- Other tickers
- RUSHA
- Exchange
- Nasdaq
- Shares outstanding
- 78M, Jul 31, 2026
- Public float
- $3.57B, Jun 30, 2025
- Filer category
- Large accelerated filer
- Stock splits
- 3-for-2, Sep 1, 2026; 3-for-2, Aug 29, 2023; 3-for-2, Oct 13, 2020; 3-for-2, Oct 11, 2007
- SEC CIK
- 1012019
- CUSIP
- 781846308
- ISIN
- US7818463082
- FIGI
- BBG000PLMQP6
- Share class FIGI
- BBG001SD4XG4
- LEI
- 529900V3XHTN7A6DFT17
- EIN
- 74-1733016
Executives and directors
Officers and directors who filed ownership reports (Forms 3, 4, 5) in the last two years
| Name | Position | Shares owned |
|---|---|---|
| William M. Rusty Rush | CEO, President and COB, Director | 7,632,012 |
| Steven L. Keller | CFO & Treasurer | 352,361 |
| Michael L. Goldstone | SVP, GC and Corp. Sec. | 85,580 |
| Corey Lowe | Senior Vice President | 184,573 |
| Jason Wilder | Chief Operating Officer | 96,332 |
| Jody Pollard | Senior Vice President | 192,813 |
| Elaine Mendoza | Director | 18,931 |
| Michael McRoberts | Director | 292,604 |
| Kennon Guglielmo | Director | 74,186 |
| Thomas A. Akin | Director | 324,180 |
| Raymond Joseph Chess | Director | 42,756 |
| Amy Boerger | Director | 6,997 |
| Troy A. Clarke | Director | 18,430 |
| William H. Cary | Director | 32,765 |
CEO pay and shareholder return
Pay versus performance table from the proxy statement
| Fiscal year | CEO total pay | CEO pay actually paid | Other executives (avg) | Value of $100 invested | Peer group |
|---|---|---|---|---|---|
| FY2025 | $10.22M | $10.51M | $2.39M | $225 | $207 |
| FY2024 | $10.02M | $11.13M | $2.74M | $220 | $197 |
| FY2023 | $10.68M | $17.42M | $3.17M | $205 | $182 |
| FY2022 | $10.32M | $10.37M | $2.34M | $141 | $121 |
| FY2021 | $8.47M | $13.69M | $1.99M | $140 | $114 |
| FY2020 | $6.21M | $10.88M | $1.53M | $126 | $121 |
“Actually paid” adjusts reported pay for changes in the value of equity awards. Shareholder return assumes $100 invested at the start of the measurement period, as disclosed by the company.
Executive compensation, fiscal 2025
Summary compensation table from the latest proxy statement
| Executive | Salary | Bonus | Stock awards | Option awards | Other | Total | vs. prior year |
|---|---|---|---|---|---|---|---|
| W.M. “Rusty” Rush President and Chief Executive Officer | $1.76M | $3.51M | $3.79M | $665.35K | $501.70K | $10.22M | +2% |
| Steven L. Keller Chief Financial Officer and Treasurer | $534.32K | $634.00K | $1.35M | $190.10K | $27.49K | $2.74M | +2% |
| Jason Wilder Former Chief Operating Officer | $503.87K | $628.00K | $1.08M | $190.10K | $27.02K | $2.43M | +12% |
| Jody Pollard Former Senior Vice President – Truck and Aftermarket Sales | $492.32K | $574.29K | $941.17K | $190.10K | $24.80K | $2.22M | +2% |
| Corey Lowe Senior Vice President – Peterbilt Dealerships | $500.77K | $574.29K | $887.08K | $190.10K | $27.59K | $2.18M | – |
Stock and option awards are grant-date fair values, not realized pay. “Other” includes pension value changes and all other compensation. Source proxy statement.
Employees
Headcount reported in annual reports
“On December 31, 2025, we employed 7,355 people in the U.S.”
Corporate history
Events identified from SEC filings
| Date | Event | Details |
|---|---|---|
| Jun 30, 2026 | Listing | Registration of securities on an exchange (Form 8-A) |
| Dec 14, 2021 | Acquisition / sale | Completion of acquisition or disposition of assets (8-K Item 2.01) |
| Jan 5, 2005 | Acquisition / sale | Completion of acquisition or disposition of assets (8-K Item 2.01) |
| Oct 19, 2004 | Acquisition / sale | Completion of acquisition or disposition of assets (8-K Item 2.01) |