PepsiCo Inc (PEP) operating KPIs
PEPNasdaqBeveragesFiscal year ends December 26
Financials through Q3 FY2026, quarter ended Sep 5, 2026Last filing: 10-Q on Oct 8, 2026Score 24/3030% below fair value
$137.34+3.55 (+2.65%)
Close on Oct 30, 2026Market cap $187.45BP/E 17.3Yield 4.09%
PepsiCo total marketing and advertising expense ($B) ($M)
Annual figures from PepsiCo's filings and investor materials
Latest, FY2025
5.40
Period ended Dec 27, 2025
Change on a year earlier
-8.5%
5.90 in FY2024
History
7 years
Since FY2011
Sources
3
Documents cited below
Annual history
Hover a value to see the sentence it was read from; calculated values show their formula
| Period | Ended | Total marketing and advertising expense ($B) ($M) | Year on year | Source |
|---|---|---|---|---|
| FY2025 | Dec 27, 2025 | 5.40 | -8.5% | sec:0000077476-26-000007:pep-20251227.htm ↗ |
| FY2024 | Dec 28, 2024 | 5.90 | +3.5% | sec:0000077476-25-000007:pep-20241228.htm ↗ |
| FY2023 | Dec 30, 2023 | 5.70 | +9.6% | sec:0000077476-25-000007:pep-20241228.htm ↗ |
| FY2022 | Dec 31, 2022 | 5.20 | – | sec:0000077476-25-000007:pep-20241228.htm ↗ |
| FY2013 | Dec 28, 2013 | 3.90 | +5.4% | sec:0000077476-14-000007:pepsico201310-k.htm ↗ |
| FY2012 | Dec 29, 2012 | 3.70 | +5.7% | sec:0000077476-14-000007:pepsico201310-k.htm ↗ |
| FY2011 | Dec 31, 2011 | 3.50 | – | sec:0000077476-14-000007:pepsico201310-k.htm ↗ |
Breakdown
What makes up total marketing and advertising expense ($b)
Cite this data
StockData. (2026). PepsiCo Total marketing and advertising expense ($B) ($M), annual FY2011–FY2025 [Data set]. Compiled from PepsiCo SEC filings and investor materials. https://stockdatahq.com/stocks/pep/kpis/marketing-total-b
See every metric in the PepsiCo KPI table. Data updated Oct 28, 2026.