Strategy Inc (MSTR) operating KPIs
MSTRNasdaqFinance ServicesFiscal year ends December 31Also trades as STRC, STRD, STRF, STRK
$130.51−11.11 (-7.84%)
Close on Oct 30, 2026Market cap $46.01BP/E –Yield –
Strategy sales and marketing expenses (GAAP) ($M)
PostgreSQL financial_values & Form 10-Q / 10-K
Latest, FY2025
123
Period ended Dec 31, 2025
Change on a year earlier
-10.9%
138 in FY2024
History
9 years
Since FY2017
Sources
8
Documents cited below
Annual history
Hover a value to see the sentence it was read from; calculated values show their formula
| Period | Ended | Sales and marketing expenses (GAAP) ($M) | Year on year | Source |
|---|---|---|---|---|
| FY2025 | Dec 31, 2025 | 123 | -10.9% | Strategy Inc SEC Form 10-K (filed 2026-02-19) ↗ |
| FY2024 | Dec 31, 2024 | 138 | -7.7% | Strategy Inc SEC Form 10-K (filed 2025-02-18) ↗ |
| FY2023 | Dec 31, 2023 | 150 | +1.9% | Strategy Inc SEC Form 10-K (filed 2024-02-15) ↗ |
| FY2022 | Dec 31, 2022 | 147 | -8.2% | Strategy Inc SEC Form 10-K (filed 2023-02-16) ↗ |
| FY2021 | Dec 31, 2021 | 160 | +7.5% | Strategy Inc SEC Form 10-K (filed 2022-02-16) ↗ |
| FY2020 | Dec 31, 2020 | 149 | -22.1% | Strategy Inc SEC Form 10-K (filed 2021-02-12) ↗ |
| FY2019 | Dec 31, 2019 | 191 | -7.0% | Strategy Inc SEC Form 10-K (filed 2020-02-14) ↗ |
| FY2018 | Dec 31, 2018 | 206 | +17.4% | Strategy Inc SEC Form 10-K (filed 2019-02-20) ↗ |
| FY2017 | Dec 31, 2017 | 175 | – | Strategy Inc SEC Form 10-K (filed 2019-02-20) ↗ |
Cite this data
StockData. (2026). Strategy Sales and marketing expenses (GAAP) ($M), annual FY2017–FY2025 [Data set]. Compiled from Strategy SEC filings and investor materials. https://stockdatahq.com/stocks/mstr/kpis/db-fin-sm
See every metric in the Strategy KPI table. Data updated Oct 29, 2026.